Traci Barrett
- Former HGTV Executive and Co-founder
- Purpose-Driven Leadership & Workplace Expert
- M.A. in Professional Psychology & Emotional Intelligence Certified Coach
- Best-Selling Author of What If There’s More? Finding Significance Beyond Success
- How to go from disengaged at work to creating positive impact
Travels From
Tennessee
Traci Barrett Speaker Biography
Traci Barrett is a sought-after international speaker, best-selling author, podcast host, and successful entrepreneur.
Traci was part of a small team that launched the national cable television network HGTV: Home & Garden Television in 1994. As one of the founders and a lead executive at the network, she enjoyed the amazing ride of taking a fledgling idea and turning it into a billion-dollar media empire.
Spending two decades at HGTV, it is there she learned the key leadership and entrepreneurial skills needed to reach true success.
Traci is the best-selling author of What If There’s More? Finding Significance Beyond Success. In her book, she tells the story of her rise at HGTV and helps others understand that redefining success based on who you are not what you do is the key to finding meaning and purpose in your work no matter what title you hold.
Traci received her M.A. in Professional Psychology to better serve the team she was leading at HGTV. Understanding that the corporate world is desperate for more emotionally intelligent leaders, Traci also completed a coaching certification in Emotional Intelligence 2.0. She now coaches executives and business owners on how to lead through emotional awareness and authenticity.
Traci started her business consulting and leadership development firm, Navigate the Journey, over a decade ago to help entrepreneurial leaders scale their business, grow their teams and develop leaders. Through expert consulting and coaching, Traci and her team work with businesses to develop a clear vision and strategy that will lead to long-term and sustainable success.
Traci is the creator of Strategic Life Map, a strategic planning process for your life that combines tried and true strategic planning tools with classic psychology exercises. She finds the most joy in helping people from all walks of life find meaning and purpose in their work and design a life they truly want.
Traci is an highly experienced international speaker and enjoys sharing perspectives on topics such as Making Your Work Matter and Mastering the Art of Leadership. She’s a co-creator and co-host of the Overly Human Podcast — a series that has been running since 2020. Traci gives practical advice and covers a wide variety of topics around the importance of growing a profitable business while balancing a healthy culture.
After living in the city of Chicago for 25 years, Traci, her husband, and their two daughters recently relocated to Nashville, TN. She is an avid reader and writer, enjoys music, and spending time with family and friends.
MAKE YOUR WORK MATTER: How Perspective Leads to Purpose
Did you know that employees who find purpose in their work are 64% more likely to be highly engaged? Yet, only 13% of workers worldwide feel engaged in their jobs. These statistics underscore a pervasive issue in today's workforce: a lack of meaning and purpose. We wake up, we hustle, and yet, at the end of the day, there's a nagging feeling that something crucial is missing. It's the meaning in our work, the purpose behind our efforts, and the impact of our contributions that seem to elude us.
Employees want more yet don’t know how to get there. They either disengage or leave altogether. Employers want them to engage yet don’t know how to inspire, often launching programs with no lasting effect. Finding joy in your job doesn’t have to be so elusive. It is possible, regardless of your position or company, but it takes proper perspective.
Traci Schubert Barrett is a dynamic thought leader on redefining work culture and fostering purpose-driven environments. With a track record of transforming organizations, Traci ignites passion and engagement among employees by emphasizing the significance of personal purpose. Through a captivating keynote presentation, Traci delves into actionable strategies for aligning personal values with organizational goals, resulting in heightened productivity and satisfaction.
Master the Art of Leadership: How Your Influence Can Lead to Great Impact
Leadership stands as the cornerstone of successful organizations. Studies reveal that companies with strong leadership practices are 13 times more likely to outperform their competitors, and employees with a clear sense of purpose are up to four times more engaged in their work. Yet, amidst this drive for success, many leaders find themselves grappling with a critical challenge: balancing becoming the best version of themselves while building the best version of their company.
Leadership is an art. It is a skill that we must hone and master. It takes a delicate balance of both relationship-building and driving results. We must care about the people we lead while maximizing profitability. We can learn how to do both with excellence, but it takes clarity and commitment.
In this keynote, Traci delves into the essence of transformative leadership, blending practical wisdom with compelling stories from Traci’s extensive career. Participants will learn how to cherish the gift of leadership, finding meaning and purpose that transcends the conventional metrics of success.
Run your business, own your life: Forging A Positive Entrepreneurial Impact
In a world where 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years, it's clear that the road to success is fraught with challenges (U.S. Bureau of Labor Statistics). Furthermore, a study by Gallup found that 45% of entrepreneurs report being stressed, suggesting a widespread struggle with the hustle culture that dominates our working lives.
We wake up, we hustle, and yet, at the end of the day, there's a nagging feeling that something crucial is missing. It's the meaning in our work, the purpose behind our efforts, and the impact of our contributions that seem to elude us. It's time to change our approach to work.
This program is a beacon for entrepreneurs and business owners drowning in the sea of hustle culture. It's designed to realign your efforts with your core values, helping you find balance and purpose in the relentless pursuit of success. Traci, a seasoned entrepreneur and motivational force, will guide you through the labyrinth of business ownership, addressing the critical issues of burnout, commitment, and the elusive search for meaning in it all. She weaves in stories of HGTV as a start-up, starting her own consulting business, and how coaching business owners for the last decade has helped her craft the key mindsets needed by every entrepreneur.
MAKE YOUR SALES MATTER: HOW SELLING WITH PURPOSE PROPELS UNBELIEVABLE PROFITS
Imagine what it must take to grow your sales revenues from zero to 150 million dollars. Traci doesn’t have to imagine it; she did it. At HGTV, she helped launch a company and built a sales team from scratch. She then led that team to achieve over nine figures, one client at a time.
How do you get there and keep loving your job along the way? Winning at sales requires more than understanding basic business development skills and common sales techniques. Sales is an art, one that can be honed and mastered. It requires a delicate balance between relationship-building and driving results. We must authentically care about our clients while exceeding our goals. We can learn to do both with excellence, but it takes commitment to the proper perspective and mindset.
Drawing on over thirty years of experience as a sales leader, corporate business executive, and entrepreneur, Traci breaks down the secret sauce of HGTV and what it takes to win at sales no matter where you work. Blending practical wisdom with compelling stories from Traci’s extensive career, participants will learn how to transform their sales efforts and find meaning and purpose that transcends the conventional metrics of success along the way!
