Jason Dorsey

Crossing the Generational Divide:
Unexpected Discoveries and Practical Solutions to Unlock Performance Across Generations
We live in a time of rapid generational change, challenge, and opportunity. Leaders live this daily from recruiting and retaining different generations of employees to inspiring trust, engagement, and effective communication across multiple generations and geographies. Making the challenge even more costly are dramatically different work expectations by generation, the rapid emergence of AI, and a gap in how to best drive engagement and performance now. Leaders need to know what works—and why—so they can take decisive action to drive measurable results fast.

In this inspiring, research-driven presentation, acclaimed generational researcher and speaker Jason Dorsey separates myth from truth about generations and what most unlocks their performance. Jason has uncovered that most business problems are actually generational problems. Jason is uniquely able to deliver this powerful, customized program filled with surprising discoveries after leading over 120 research studies around the world. He’s the leading expert on research-based insights and strategies
for unlocking the potential of each generation. Adweek calls him “Research Guru”.

Leaders will learn a new way to lead different generations at the same time, specific ways to bridge the generational divide, and customized actions that drive measurable outcomes fast. This wildly entertaining, high-energy program is instantly actionable, laugh-out-loud funny, deeply customized, and has delivered gains for leaders and companies around the world. Your audience will see firsthand why Jason has received over 1,000 standing ovations, from New York City and Paris to Chile, Singapore, and India.

Your audience will leave with:

-Unexpected ways to view and value generations as “clues and not a box” for much faster connection, trust, influence, and engagement

-“Wow” discoveries based on unique, original research on why every generation is valuable and how to quickly transform their differences into strengths

-Numerous ready-to-use actions customized to your most urgent priorities, culture, and data, from workforce performance to leadership development

Selling and Marketing so Every Generation Loves to Buy:
Unique Research and New Strategies to Drive Sales and Marketing Growth Across Generations
Sales leaders and their teams face a never-before-seen challenge: engaging, building trust, marketing, and selling to four different generations of customers at the same time. This challenge has never been as difficult or costly as it is now—or more urgent and highly valuable to solve! This is true in any industry where multiple generations of customers and clients interact with multiple generations of sales teams and leaders. Solving this generational divide in sales drives much faster, more predictable
growth and greater ROI, which can be built on for years.

In this high-energy, research-driven program, acclaimed generational researcher and speaker Jason Dorsey answers the burning question that sales leaders and teams want to know: How do we best connect, build trust, grow our business, drive referrals, and create customer and client advocates across every generation at the same time? Jason is uniquely able to answer this complex question and much more through this powerful, deeply customized program filled with surprising data and discoveries from his work leading over 120 research studies around the world. Jason is the leading expert on research-based insights and strategies for unlocking the potential of each generation as
clients, customers, and sales leaders.

Jason customizes this take-action sales and marketing program—from technology sales to financial services, travel, and retail—through his unique data, client collaboration, and frontline work with over 700 clients around the world. The presentation will exactly fit your customer journey, industry, client interactions, and growth priorities. Every leader will leave inspired with a new perspective and specific actions to use immediately. Your audience will see firsthand why Jason has received over 1,000 standing ovations, from New York City and Paris to Chile and India.

Your audience will leave with:

-Unexpected, actionable sales and marketing perspectives into each generation of customers and clients, and how to rapidly connect with them whether older or younger

-Specific actions that advance the sales, marketing, and buying experience, from initial awareness to engagement, trust, decision-making, and loyalty

-Numerous strategies your sales professional can use right away, whether B2B, B2C, complex or high-velocity sales. These are the strategies and actions sales professionals want but can’t find anywhere else!

Gen Z and Zconomy:
New Discoveries and Specific Solutions to Unlock the Potential of Gen Z
Generation Z is the fastest-growing, most influential, and most misunderstood generation of employees and consumers. They have a different relationship with technology, navigated a global pandemic at a defining life stage, exhibit very different shopping and job search patterns, and have upended employment from recruiting to retention. Accurately understanding and being able to connect, inspire, lead, and grow with this complex generation is essential for leaders to future-proof
their businesses and fuel growth.

In this insights-filled, research-backed presentation, acclaimed generational researcher and speaker Jason Dorsey solves the challenge facing leaders by separating myth from truth about Gen Z through original research, sharing specific actions that drive measurable results, and inspiring immediate action to engage this trendsetting generation. Jason is uniquely able to deliver this customized presentation filled with surprising data and discoveries from groundbreaking Gen Z research, including his
bestselling book Zconomy and his multi-year State of Gen ZⓇ study, which has been featured in major media around the world.

This insights-filled, highly entertaining presentation will have your audience saying, “I had no idea!” and “That finally makes sense!” Jason has led dozens of studies into Generation Z as employees, consumers, and trendsetters as well as helped global brands develop in-depth strategies and actions to unlock the potential of this exciting generation at this critical life stage. In this customized presentation, your audience will see why Jason has been featured as the go-to Gen Z expert from The Today Show to CNBC.

Your audience will leave with:

-New openness and enthusiasm about Gen Z based on original behavioral research and unexpected “wow” insights

-Leadership insights that drive results in recruiting, retaining, motivating, and developing Gen Z within multigenerational organizations

-Gen Z customer insights that deeply explore the buying mindset of Gen Z and specific actions to advance each step of their customer journey

-Inspiration to take action right away to unlock Gen Z’s potential—all based on original data and frontline actions