Tom Feltenstein
- Marketing Consultant for Restaurant, Franchise, Hospitality & Retail Industries
Travels From
Florida
Tom Feltenstein Speaker Biography
For nearly four decades, marketing visionary Tom Feltenstein – undisputed champion of the innovative Neighborhood Marketing and Strategic Four Walls Branding concept – has taught companies to think big and act locally. He espouses the mantra that everything you need for success can be found within your own four walls.
Tom advocates that you must take care of your internal customers – your employees – to earn their loyalty and transform them into your passionate marketing ambassadors. He foretold the end of mass marketing a decade before it became the new buzz. Tom is a people person who preaches that the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff – a joyful life of uncommon success.
Prior to Tom’s distinguished 25-year trajectory as a consultant to Fortune 500 companies, as well as franchises and small businesses, Tom began his career with McDonald’s Corporation. At McDonald’s, he soon became a senior-level marketing executive under the legendary Ray Kroc, who taught him the fundamentals of neighborhood marketing. Tom later served as a marketing executive at Burger King, and a senior VP for Bozell, an international multi-billion dollar advertising agency. He also owned a highly successful 16-store restaurant franchise.
Tom is the CEO and founder of Power Marketing Academy, a leading consulting firm that educates businesses in the retail, hospitality and service industries. Power Marketing Academy conducts clinics, seminars, strategy sessions, and trainings. It also offers a wealth for marketing resource materials, including books, DVDs, CDs, and White Papers.
Frequently called upon by the media to share his marketing expertise with audience throughout North America, Tom has been praised by Larry King on CNN for his Uncommon Marketing Wisdom, traded barbs with David Letterman on CBS, and argued on Fox News’ Pre-Game Show that it’s a waste to run ads during the Super Bowl. He has shared his insight in interviews with Lou Dobbs, Voice of America, Bloomberg TV & Radio, US News & World Report, CNN – Tips from the Top, The Food Network, The Wall Street Journal, USA Today, Entrepreneur Magazine and many other media outlets.
Tom is a renowned keynote speaker, motivator, trainer, and strategist. A widely praised author, he has written 13 books, including Change is Good…You Go First, Uncommon Wisdom, NS The Ten Minute Marketer’s Secret Formula (the definitive textbook on Neighborhood Marketing). Tom’s latest book — 501 Killer Promotional Tactics to Increase Sales, Maximize Profits and Stomp Your Competition is coming out in the Summer of 2010.
To book Tom Feltenstein call Executive Speakers Bureau at 901-754-9404.
AN ENEMY CALLED AVERAGE: The Keys to Remarkability
How remarkable are you? Tom will reveal the Keys to Remarkability.
- Six secret weapons to increase top line sales and customer counts.
- Four amazing strategies for broadening customer base, encouraging repeat sales and boosting average sale.
- Seven secrets for recruiting TOP talent.
- The eight questions to ask when recruiting.
- Five ground-breaking profit strategies to cash in on the most profitable, yet most OVERLOOKED market niche in your neighborhood.
- Ten killer promotions to boost sales and profitability
67 Proven Killer Promotions for Outrageous Success in the New Millennium
Do you have marketing challenges? Don’t worry. In this speech, Tom will reveal 67 of his most successful and innovative marketing tactics. If you are looking for fresh, bold and creative solutions, this speech is a must for you. You’ll get Tom’s hottest and most creative solutions to your challenges.
Advertising and Marketing Can Kill Your Brand
Learn the Seven Secrets of SUPERCHARGING your sales and the 11 proven strategies to gain an almost unfair advantage over your competition.
Change Is Good, You Go First
If you don’t like change, you’ll like irrelevance a lot less! One thing is for sure…if you give up too soon, you’ll never know what you’ll be missing. Keep going and
NEVER quit.
- Change what needs changing, not what’s easy.
- Don’t try to change the way the game is played, change the game!
- Don’t be different just to be different, be different to be better.
- When patterns are broken, new worlds emerge.
The NEW Rules of Engagement: Rhetoric is Out…Engagement is In!
Are you ready for the future? The battle for the hearts and minds of your customer raging right now! The old days of telling customers what they want, and how they want it are OVER. To understand what is coming for marketing and how to prepare for it now, you must know the NEW Rules of Engagement:
- Fire Yourself
- Be Contagious
- Little drop…BIG Ocean
- Get Over Yourself
- Caffeinate
- Stop Telling, Start Listening
- Social Integration
- Follow Directions
- Engage Audiences
- Get a New Job
The Untold Secret of How 4 Walls Branding & Neighborhood Marketing Can Work For You
How a pair of Golden Arches changed the course of business
through 4 walls branding and neighborhood marketing. Tom
learned these secrets from “only the best”… as McDonald’s Ray Kroc’s protégé. Ray’s dedication to local marketing helped grow into a global powerhouse – one location at a time. Learn what happens when you RULE your 4 walls and your neighborhood!
The Heart of the Matter – For Growing Sales and Transactions… It’s PEOPLE
The battle for talent is on…are you asking the right questions to get the best people? It’s difficult to perform like an EAGLE when you are in a flock of TURKEYS. Tom reveals 8 MUST HAVE interview questions that are sure to help you differentiate eagles from turkeys.
Hiring - Mediocrity is the enemy of greatness, it is the enemy of success.
Educating - The great aim of educating is not to impart knowledge but action!
Attracting - First impressions count – yours and theirs
Retaining - Celebrate your employees who in turn celebrate your business & products
Training- Set your entire team up to WIN by giving them the knowledge & skill set to be the best. The goal of training is PERFORMANCE!
