901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

using System.Text.RegularExpressions;
JP Kuehlwein, speaker

JP Kuehlwein

    • Creating 'Ueber-Brands' - Iconic Brands that Warrant Premium Pricing and Profits
    • A Global Brand Builder
Full Bio
In Person-Fee 🛈

$20,000 - $30,000

Virtual Fee:

Please Inquire

Travels From

New York

Ben & Jerry's

Ben & Jerry's

Harley Davidson branding

Harley Davidson branding

JP Kuehlwein Speaker Biography


JP Kuehlwein is a global brand builder, accomplished business leader and recognized strategy expert. He has a 20+ year track record of creating or re-positioning brands that then win in the market. JP’s diverse experience ranges from introducing the concept of disposable diapers and Pampers brands to India and South-East Asia to reviving an iconic New York Hair Care and Prestige salon services business.

Before co-founding the brand consultancy ‘Ueber-Brands’ in 2016, JP was Executive Vice President of Frédéric Fekkai and Managing Director of Global Strategy & Innovation, Premium Products at P&G.  

Based out of New York City, JP is on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco) and L2 Inc. (NYC) as well as an External Director of Smith & Norbu, a Hong Kong-based maker of luxury optical frames and accessories.

JP has co-authored the best-selling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015), which is becoming a marketer’s reference book.  It reveals the success drivers behind some one hundred premium brands across industries.  With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.  Their blog-cast ‘Ueber-Brands’ and related events are sought-after by marketing leaders around the world. 

JP is regularly engaged in consulting, public speaking and teaching in English, French and German.  He has been named ‘Inspiring Marketer of the Year 2015’ by the Association of National Advertisers / The Internationalist.

In Branding Storytelling is Good but Myths are Magic

Putting some myth back into marketing can help you lift your brand in esteem and price beyond the 'common competitor'. Many have learned to tell stories, some across touch-points and a few in distinctively vivid colors. But this is just the start to make your brand stand out and sell. If you also want your brand to stand up tall and command respect and a premium, you need to allow people to dream and want to root for you.

BEING TRUE as a brand

What is the 'authenticity' people are seeking in brands? We will be looking at how some brands not only get away with creating and living 'their own version of the truth' but actually make us willing to pay a premium in the process. These brands go 'beyond' ('Ueber' as Nietzsche would say). For nobody really needs (another) craft-beer, notebook, watch or bag. But then, you are not buying these brands, you are buying INTO them... 

Related Speakers

Sgt. Ken Weichert, Leadership Speaker

Ken Weichert

Juli McNeely, keynote speaker

Juli McNeely

Mark Miller

Mark Miller

Will Chesney

Will Chesney

Les McKeown, Business Strategy Speaker

Les McKeown

Keith Wyche, Leadership Speaker

Keith Wyche

Mike Abrashoff, speaker

Mike Abrashoff

Saj-Nicole Joni, Globalization Speaker

Saj-Nicole Joni

Rebecca Heiss keynote speaker

Rebecca Heiss

Julia Gentry

Julia Gentry

Loree Draude

Loree Draude

Mike Robbins Speaker

Mike Robbins

Reviews

Testimonials

We work with a lot of speaking organizations... Let me tell you - ESB is the best! Matt Meyer is by far the best agent to work with!

Warrior Rising

Everyone on the ESB team (Matt, Sheryl, etc.) has been great to work with for our events. Looking forward to keep working with ESB!

Plexus Worldwide

We had a positive experience with ESB. Matt Meyer is a great communicator and easy to get a hold of. He helped us through the process to make..

BNSF

ESB was patient, thorough, and responsive during the planning process. Thank you for making this such a great experience for us!

ConnectWise

ESB supported our needs and the needs of our speaker throughout the entire process. I highly recommend working with ESB to find your next spe..

DogWatch

"It's always a pleasure to work with ESB. Very professional and personable staff. Thanks!"

Testimonial | Texas Society of Architects

"Excellent! Thank you for being a true partner to our organization and its development."

HCA Healthcare

"They are the only speakers bureau I will even consider using!"

Testimonial | Youth Villages

A wonderful bureau to work with! Big ups to everyone who helped make our event a success. Fingers crossed we get the chance to collaborate fo..

MDRT | Testimonial

"As always, you are the best most responsive speaker bureau I've ever worked with!"

Image Media
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

© 2024 Executive Speakers Bureau. All Rights Reserved.

Design and Developed by eBiz Solutions

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.