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David Allison, keynote speaker

David Allison

    • Behavioral Science Innovator
    • Valuegraphics Founder
Full Bio
Speaker Fee 🛈

$15,000 - $20,000

Virtual Fee:

$15,000 - $20,000

Travels From

Canada

David Allison 2025 Keynote Trailer

David Allison 2025 Keynote Trailer

IASB Showcase - David Allison Full Keynote

IASB Showcase - David Allison Full Keynote

2025 Three Telltale Questions

2025 Three Telltale Questions

David Allison Speaker Biography


David Allison is the founder of The Valuegraphics Database, the world's first database that can predict and influence behavior for anything on earth. He is a pioneer of 'Values Thinking' as the new best practice for organizational decision-making.

He spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy. All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?

He sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points. First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything. Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.

Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics. What could we do with 90% of our financial and human resources re-deployed elsewhere? What if we only did things that people cared about? Wouldn’t the world be better off if everything was based on the values we share?

Since then, David has coined the term, and become a champion of, Values Thinking, the new best practice for organizational decision-making in a post-demographic world. His background consulting, writing, speaking, and creating simple stories from complex ideas has helped amplify the global shift away from outdated demographic stereotypes towards a more inclusive values-based society. His company provides clients with data-driven personas that pinpoint precisely which values most powerfully trigger behavior for anything on earth. His mission is to change the way we look at the world.

His latest book, We Are All the Same Age Now: Valuegraphics and the End of Demographic Stereotypes, was a number one global marketing bestseller within 48 hours of its release. Kirkus Reviews called it "A genuinely original contribution to marketing literature," and INC Magazine named it one of the top ten leadership books of the year.

United We Thrive. Divided We Fail: How to Turn Conflict Into Collaboration
Divisiveness isn’t just a societal issue; it’s impacting workplaces, communities, associations, and industries, creating toxic environments and stalling growth. People entrenched in conflict and disagreement struggle to collaborate, leaving everyone feeling overwhelmed and uncertain about how to move forward. The challenges of strained relationships and gridlocked decisions make achieving shared goals feel unattainable—but now there’s a way to transform this division into connection and purpose.

Drawing on hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison uncovers the powerful shared values that uniquely unite any stakeholder group, regardless of where they stand on the issues of the day. He creates a custom keynote, using unique and proprietary data on shared values, to show people wth different opinions how to foster understanding and mutual respect. Your audience will leave equipped with actionable strategies to create connection, and achieve their shared goals.

The Personal Values Compass: A Roadmap for Navigating Leadership with Your Personal Values
Leadership today often feels like navigating without a map. The tools we’ve relied on—demographics, personality tests, and outdated management theories—fail to provide the clarity leaders need to connect, inspire, and lead effectively. Without understanding the deeper forces that drive themselves and their teams, leaders can struggle to create alignment, build trust, and achieve lasting impact.

This small-group master class session offers a groundbreaking solution: a personalized and confidential Values Identifier assessment. Completed in advance, this 30-minute series of questions draws on hundreds of millions of data points from the world’s first global inventory of human values. The assessment identifies the precise core values that define who you are and what drives your decisions, behaviors, and beliefs as a leader.
In this highly interactive session, David will guide participants through their assessment results, showing how to use this powerful self-knowledge as a leadership compass. By connecting deeply with your values and understanding how they influence your actions, you’ll uncover new ways to lead with purpose, align your team, and foster meaningful collaboration. The session provides not just insights but practical tools for applying this knowledge to real-world leadership challenges.

You’ll leave with more than self-awareness—you’ll have a clear, actionable roadmap for navigating your role as a leader. Armed with your values and the tools to put them into practice, you’ll be prepared to lead authentically, connect meaningfully, and inspire lasting change in your organization.

Flipping the Script: How to Shift Public Opinion & Win Hearts
When an industry is misunderstood or viewed negatively, it can hinder growth, create resistance, and damage trust. Changing this narrative requires more than traditional communication tactics; it demands a deeper understanding of what truly motivates the people you need to reach, deep inside their hearts. But what should you say? What stories will resonate? How can you change the narrative and help people understand what you are really all about?

Backed by hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison identifies the core values of your target audience and shows how to use them to design strategies and deliver messages that resonate deeply. This uniquely customized and powerfully transformative keynote equips your audience with a roadmap to reshape public perception by tapping into shared human values—the universal motivators that drive what people do, think, and feel.

David Allison brings a unique energy to the stage, crafting a keynote from scratch based on a large-scale research study undertaken just for your audience, and just for your event. The actionable insights that result are delivered in his trademark inspirational style, with engaging stories, audience interaction, and lightbulb moments that spark lasting shifts in perspective. David creates a keynote experience that keeps people on the edge of their seats and leaves them with practical tools to implement change. Audiences will be talking about his keynote for years.

David’s proven methodology has helped global organizations like Google, PayPal, lululemon, and the United Nations Foundation connect with their audiences in meaningful ways. His work has been featured in Harvard Business Review, INC Magazine, Forbes, and textbooks worldwide. If your organization is ready to reshape public perception, this keynote is your definitive guide.

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