Amanda Brinkman
- Amanda inspires others to recognize the importance of their unique purpose and to explore their role in advocating and creating goodness for those around them
- Visionary Leader, Corporate Strategist, and Advocate for Purpose-driven Business Practices
- CEO of Sunshine Studios, a production studio and consultancy. Sunshine Studios’ work is focused on proving the “Do Well by Doing Good” approach through beautiful storytelling and film
- A seasoned spokesperson, a trusted media authority on small business trends as well as marketing insights and an engaging interviewer
Travels From
Minnesota
Amanda Brinkman Speaker Biography
Amanda Brinkman has built a reputation as a revolutionary brand marketer who has the ability to foster creativity from the inside out. Building on her years in the creative world at advertising and marketing agencies, she cultivated that same level of passion within her marketing and creative departments in the corporate world. In executive leadership roles, she has built marketing departments from scratch, turned struggling departments into award-winning teams, created innovative products and turned around a 100-year-old brand via a ground-breaking content marketing campaign that yielded 14x better ROI than traditional advertising and was nominated for two EMMYs. She believes that all companies can “Do Well, by Doing Good” and is passionate about helping brands realize their true brand purpose and turn it into real brand actions. She is actively involved in the community through board service and volunteerism and is regarded as a brand and marketing expert in the media.
Amanda is a producer, film-maker and branding expert,sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people’s lives, while fostering their own success in the process. She believes that companies must not only identify their brand purpose, but put that purpose into action.
Through her work, Amanda has defined what it looks like for brands to truly act “as publishers” creating movements through their content strategy. In her most recent demonstration of this, Amanda was the Chief Brand Officer of Deluxe where the brand challenge was to reach small businesses. The solution? She created, produced and hosted their Emmy-nominated series “Small Business Revolution,” which streamed on Hulu and was named among Inc. Magazine’s top shows for entrepreneurs. Through this inspirational reality show, Amanda was able to prove the model of authentic content stretching a brand’s spend by achieving 12x the reach through this series over traditional paid media. The program accumulated over 13 Billion impressions, 6,000+ earned media articles and 20 million content views (and counting). Not to mention-this work changed lives, families, small businesses and communities across the country.
Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC’s “Cleveland Hustles,” in addition to hosting the online “Small Talks” series that features successful entrepreneurs across the country. That’s all while charting an acclaimed career that spans groundbreaking campaigns for brands like BMW, Reebok and Sony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies, such as United Health Group, Allianz, General Mills, and Deluxe. Amanda’s current and former board service includes the Children’s Cancer Research Fund, Make-A-Wish, the Children’s Theatre Company, the Ordway Performing Arts Center, Ad Council, ANA (Association of National Advertisers) and the Women’s Business Development Center. She also passionately volunteers for causes such as Special Olympics, Feed My Starving Children, Habitat for Humanity and more.
She lives in Minneapolis with her husband (who happens to be her best friend), her daughter (who is a middle-schooler who still likes her mom!) and their puppy (who loves zoom cameos).
How Can Your Company “Do Well by Doing Good”
Audience: Corporate (company-wide) and Marketing Departments
Modeled after her acclaimed TED Talk, Amanda loves to challenge whether “brand purpose” is just a buzzword? What does “doing good” really mean, in an era when social responsibility is table stakes, and every company talks about its triple- bottom line?
Truly innovative companies are no longer standing by as their corporate foundations cut checks to charities. They’re taking action. Not “volunteer for a day” action. Not “tug at the heart strings TV commercial” action. Action action.
Amanda Brinkman believes we’re on the precipice of a systemic, fundamental reimagining of what it means to do be a corporate citizen in the modern age. She’ll showcase a few bold companies that are abandoning “campaigns” in favor of creating cultural movements. Companies that are instigating real, sustainable change. Companies that are using their for-profit operations to better the world around them, while bolstering their bottom line in the process.
Amanda also has first-hand experience in bringing programs like this to life. She has transformed massive U.S. brands from the inside out by zeroing in on their true brand purpose – and putting that purpose into meaningful action. She’ll show how she took a century-old company that was known as a check maker and started a “Small Business Revolution” – ultimately creating an Emmy-nominated series featured on HULU that not only transformed the company’s brand - but had a ripple effect in entire communities across the country.
Most importantly, she’ll share simple steps for how companies can move beyond philanthropy and marketing messaging to create real, meaningful (and profitable) change too.
Do Well by Doing Good and The Purpose Pursuit
Audience: Corporate (company-wide) and ERGs
Modeled after her acclaimed TED Talk, Amanda loves to challenge whether “brand purpose” is just a buzzword. What does “doing good” really mean, in an era when social responsibility is table stakes, and every company talks about its triple- bottom line? She believes we’re on the precipice of a systemic, fundamental reimagining of what it means to do be a corporate citizen in the modern age and has first-hand experience in bringing programs like this to life.
Amanda has transformed massive U.S. brands from the inside out by zeroing in on their true brand purpose – and putting that purpose into meaningful action. She’ll show how she took a century-old company that was known as a check maker and started a “Small Business Revolution” – ultimately creating an Emmy-nominated series featured on HULU that not only transformed the company’s brand - but had a ripple effect in entire communities across the country.
Most importantly, she’ll share what she has learned in speaking with companies across the country about how we bring this purpose to life for each individual team member. In response to what seems to be a post-pandemic "purpose slump", she will provide actionable steps for finding and celebrating our unique role and meaning at a personal level.
Grounded in nearly a decade of research around how exactly we all ‘find’ our purpose, Amanda will provide her curated take on pursuing purpose in our day to day lives. This inspiring, energized and artful presentation is organized by 1 BIG conclusion, 3 Aha-moments and 5+ actions we can all take to realize our purpose. The findings may surprise you!
The Purpose Pursuit
Can be customized per Audience: Corporate / Franchisees and Entrepreneurs / Women in Business
The pandemic undeniably reshaped our work and lives. Amidst discussions on "bringing our whole selves to work," leaders grapple with what this truly entails and how to invest in employees accordingly.
Amanda Brinkman contends that fostering a healthy culture isn't a boardroom exercise but rather involves helping each team member find purpose in their work and lives. With a career dedicated to proving that companies can ‘Do Well by Doing Good’, Brinkman's journey from climbing the corporate ladder to overseeing work in the C-suite exemplifies this ethos.
Drawing from her personal exploration of purpose, Brinkman shares insights in a curated talk aimed at helping others navigate their own journey toward purpose. Having transformed major U.S. brands by anchoring them in their true purpose, she now extends this approach to individuals.
In her compelling presentation, Brinkman delves into conversations with companies nationwide, exploring how individuals can embody purpose in their work. Addressing a perceived "purpose slump" post-pandemic, she offers actionable steps for individuals to discover and celebrate their unique role and meaning.
Backed by nearly a decade of research, Brinkman's presentation offers a curated approach to pursuing purpose in daily life. Structured around one major conclusion, three pivotal insights, and over five actionable steps, her talk promises surprising revelations.
Your Purpose Pursuit: A Transformational Journey with Amanda Brinkman
Audience: Personal
Prepare to embark on a journey of self-discovery and empowerment with Amanda Brinkman, a leading authority and researcher on purpose-driven leadership. With her compelling insights, captivating presence, and impressive career trajectory, Amanda is poised to guide you towards a newfound sense of purpose and fulfillment in your work.
Drawing from nearly a decade of rigorous research into purpose and its profound impact on personal and professional success, Amanda brings a wealth of knowledge and expertise to her transformative talks. She challenges conventional wisdom and offers fresh perspectives on the role of purpose in today's rapidly evolving business landscape.
With a career built on a foundation of purpose-driven leadership, she has spearheaded groundbreaking initiatives that have reshaped industries and inspired change on a global scale. From transforming massive U.S. brands to launching innovative programs that empower small businesses and communities, Amanda's impressive track record speaks for itself.
As a speaker, Amanda captivates audiences with her dynamic presence, infectious energy, and thought-provoking insights. Her talks are not just informative—they're inspiring, motivating, and leave a lasting impact on all who attend. By the end of her presentation, you'll not only have a newfound clarity on your purpose but also feel empowered to take meaningful action towards realizing it in your work and life.
In today's ever-changing business landscape, finding your purpose is more important than ever. Let Amanda Brinkman be your guide as you embark on this transformative journey.
