Florida
Alicia Menendez is a journalist and multimedia storyteller. Named “Broadcast Journalism’s New Gladiator” by Elle Magazine, “Ms. Millennial” by The Washington Post, and a “Content Queen” by Marie Claire, Alicia has quickly become a force in American media.
Alicia joined Fusion TV in 2013, as the host of a nightly news and pop culture show. In its first year on air, Alicia Menendez Tonight was honored with a Gracie Award for “Outstanding Talk Show.” In addition to her nightly show, Alicia produced and hosted a one-hour primetime special, Generation in Crisis, for which she traveled to El Salvador, Rwanda and a Syrian refugee camp in Northern Jordan. During the 2016 Presidential primaries, Alicia co-moderated the Iowa Brown and Black Forum, pressing the Democratic hopefuls on issues of importance to Latino and African-American communities. Alicia has also contributed reporting to ABC’s Nightline and World News Tonight, as well as ABC’s Emmy-nominated 2014 Election Night coverage, and shared her spirited take on current events on Good Morning America, This Week and The View.
Prior to joining Fusion, Alicia was one of eight inaugural hosts and producers for HuffPost Live, the Huffington Post’s Internet-based video streaming network. There she interviewed a wide range of celebrities and newsmakers, and co-anchored five hours of breaking news coverage after the Boston Marathon bombing and six hours of live coverage on Election Night 2012.
A native of Union City, New Jersey, Alicia is a graduate of Harvard College. She lives in Miami, Florida with her husband and daughter.
The Likeability Trap: How to Break Free and Succeed as You Are
Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means?
Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves.
Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done—and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status.
Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder everyone’s progress and power.
Inspiring, thoughtful and often funny, The Likeability Trap proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.
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