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Chuck Underwood

Chuck Underwood

    • Expert in Generational Study
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Chuck Underwood is one of the pioneers who created, developed, and popularized the field of generational study.

He is the founder/principal of "TGI" - The Generational Imperative, Inc. - an Ohio-based generational consulting firm. He consults and trains corporations and organizations in Generational Workplace Strategy and Generational Marketplace Strategy. 

His comprehensive book on generational business strategy is entitled The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room

Chuck is the host of the television series America’s Generations With Chuck Underwood, on PBS.

Having researched generational dynamics for more than a quarter-century and then worked side-by-side with hundreds of clients to execute a long list of generational strategies, he is considered one of the elite consultants in generational strategy.  

His A-List clients operate in business, government, education, religion, politics, media and entertainment, philanthropy, and virtually every other industry-type.

Formally trained in qualitative research methodology and focus-group moderating by The Burke Institute, he conducts generational research for his clients and for his own proprietary generational research.

The Ohio University College of Business grad had spent his earlier career in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming.  He has hosted and produced shows that have aired nationally and internationally. 

He has taken his rightful place as an eminent authority in generational study.  Traveling coast-to-coast and overseas for consulting assignments, seminars, research, and keynotes, he also authors newspaper and national-magazine columns on generational dynamics, guest-lectures at universities, and is regularly interviewed for generational news stories by the nation’s – and world’s - magazines, newspapers, radio, and television.

To book Generation X speaker Chuck Underwood call Executive Speakers Bureau at 800-754-9404.


  • Generational Workforce Diversity, Human Resource Strategy, and Leadership Development
  • Generational Selling and Customer Service Strategy
  • Generational Research
  • Generational Political and Campaign Strategy
  • Generational Fundraising Strategy
  • Generational Event and Membership Strategy
  • Generational Behavioral Healthcare Strategy

Speaking Topics:

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