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How to Be Sales Kickoff (SKO) Ready: Expert Insights for a Successful SKO

Miranda Young
Monday, Aug 12, 2024
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At Executive Speakers Bureau, we’re proud to represent a large roster of speakers who specialize in sales strategy and leadership — a vital function to any business, startup, or establishment. As seasoned professionals who bring a wealth of knowledge and practical insights on this topic, our keynote speakers have deep expertise in planning and guiding sales kickoff (SKO) meetings tailored to your industry and organization. A successful and impactful SKO sets the tone for the year, motivating your sales team, and aligning everyone with the company's goals, and strategies - thus ensuring everyone can go out into the field with a clear understanding of expectations and success. Bringing in a keynote speaker 

Our top Sales Keynote Speakers share their expertise in leadership, persuasion, resilience, and business growth. These individuals, with their unique insights and proven strategies, will motivate your team to dominate their market and transform their performance to help your team be SKO-ready. 

2022136193111Headshot2-2022-06-13T142107-424.png (16 KB)Brent Adamson: Strategic Sales Leadership

Brent Adamson is a celebrated author, researcher, and speaker in the field of sales and marketing. As the co-author of The Challenger Sale and The Challenger Customer, Adamson's work has revolutionized modern sales strategies. His approach focuses on challenging traditional sales tactics and embracing a more strategic and customer-centric methodology.

Adamson emphasizes the importance of understanding customer needs and behaviors. He advises sales teams to shift from pitching products to offering valuable insights that can help customers solve their problems. Here are his key tips for a successful SKO:

  1. Focus on Insight Selling: Train your sales team to deliver unique insights that address specific customer challenges. This approach not only differentiates your company but also positions your salespeople as trusted advisors.
  2. Develop Challenger Skills: Encourage your team to adopt the Challenger Sales Model, which involves teaching, tailoring, and taking control of sales conversations. This model has been shown to drive better sales outcomes compared to traditional relationship-building approaches.
  3. Foster a Learning Culture: Promote continuous learning and development within your sales team. Provide resources and training that keep your team updated on the latest sales techniques and market trends, while also encouraging a mindset of growth.

By incorporating Brent Adamson's strategies, your SKO can equip your sales team with the skills and knowledge to engage customers more effectively and close more deals.

20221310162508Headshot2-2022-10-13T110948-600.png (14 KB)Chad Foster: Overcoming Adversity and Driving Results

Chad Foster is an inspirational speaker, author, and sales expert who has overcome tremendous personal challenges. Despite losing his eyesight in his early twenties, Foster went on to have a successful career in sales and technology. His story is a testament to resilience, adaptability, and the power of a positive mindset.

Foster's approach to sales is deeply rooted in his personal experiences. He teaches sales teams how to harness their strengths and maintain a resilient mindset. Here are his key tips for a successful SKO:

  1. Build Resilience: Encourage your sales team to embrace challenges and setbacks as opportunities for growth. Foster motivates audiences with his own story of how resilience can lead to extraordinary achievements.
  2. Cultivate a Positive Mindset: Promote a culture of positivity and optimism. A positive outlook can significantly impact your team's motivation and performance, especially in the face of difficult sales targets.
  3. Leverage Technology: Foster is a strong advocate for using technology to enhance sales performance. Train your team on the latest sales tools and technologies that can streamline processes and provide valuable customer insights.

Chad Foster's unique perspective and motivational approach can inspire your sales team to push beyond their limits and achieve outstanding results.

2024283184027Paul-Epstein-photo.png (13 KB)Paul Epstein: The Power of Purpose-Driven Sales

Paul Epstein is a renowned speaker, author, and former NFL and NBA executive with extensive experience in building high-performing teams. His book, The Power of Playing Offense, explores the concept of purpose-driven leadership and its impact on personal and professional success.

Epstein's philosophy centers around aligning individual purpose with organizational goals. He believes that when salespeople find meaning in their work, they are more engaged and motivated to succeed. Here are his key tips for a successful SKO:

  1. Align Purpose with Performance: Help your sales team discover their individual purpose and how it connects to the company's mission. This alignment can drive higher levels of engagement and performance.
  2. Emphasize Leadership at All Levels: Encourage every team member to take ownership of their role and act as a leader. Epstein's "Playing Offense" mindset empowers individuals to proactively contribute to the team's success.
  3. Foster Team Cohesion: Promote a strong sense of community and teamwork. Epstein's experience in the NFL taught him the importance of collaboration and mutual support in achieving great results.

By integrating Paul Epstein's purpose-driven strategies, your SKO can inspire your sales team to work with greater passion and commitment.

Preparing for a successful SKO is crucial for setting the stage for a productive and motivated sales team, who takes the upcoming season by the horns. By leveraging the expertise of speakers like Brent Adamson, Chad Foster, and Paul Epstein, you can ensure that your SKO is not only informative but also transformative. Each of these speakers’ personal experiences will motivate your team to achieve their sales goals and ultimately drive growth for the business.

At Executive Speakers Bureau, we have a diverse range of speakers beyond the three esteemed experts listed here who can help you host an impactful SKO. Contact us today to bring in proven sales experts and take the first step towards a successful sales kickoff that will energize and empower your team for the year ahead.

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