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Sima Dahl, Social Media Speaker

Sima Dahl

    • Trainer. Coach. Emcee. Impresario. Author. Networker and Dot Connector.
Fee Range

$10,000 - $15,000

Travels From


What's Your SWAY Factor?

What's Your SWAY Factor?

When Sima Dahl graduated from the University of Illinois and started climbing the ladder at a Fortune 500 company she soon learned a hard lesson not often taught in schools – the importance of a strong personal brand and professional network. Throughout her 20-year career in business-to-business marketing and sales, she worked hard to develop these invaluable corporate skills. Today she is known as America’s Personal Branding Champion and one of the most sought-after thought-leaders in the industry.

In 2008 Sima founded Sway Factory, Inc., a Chicago-based consulting and training firm to help business professionals harness the power of social media to build brands and generate sales. Through her keynotes, corporate training and workshops, Sima has helped thousands of sales teams, business owners, entrepreneurs and career-driven staff develop their personal brand and amplify their digital footprint on LinkedIn and other social platforms.

Sima has shared the Sway Factor™ system, her effective and time-efficient approach to social networking and social selling with clients including Motorola, USG, Jones Lang LaSalle, Mesirow Financial, Orbitz, Cisco, ADP, PepsiCo, United Airlines, Microsoft, Abbott, Society of Financial Services Professionals, United Benefit Advisors, and the Federal Reserve Bank of Chicago.

Prior to hanging out her single shingle Sima was a senior corporate marketer, working for global enterprises and start-ups alike, where she was best known for her ability to wrangle complex business-to-business brands and develop messaging to generate leads. Sima still does this today, but for personal brands that mean business.

Sima is the co-author of two anthologies and regularly writes about personal branding and social selling for the American Marketing Association and similar journals. She has served for more than 12 years on the boards of the American Marketing Association and Business Marketing Association; is Faculty at Lake Forest Graduate School of Management, and is a member of the National Speakers Association where she is on track to earn her Certified Speaking Professional designation in 2016. She earned her BA in Communications from the University of Illinois in Champaign and her MBA in Management with distinction from DePaul University in Chicago.


Sales teams that leverage social selling outperform those that don’t. Period. Unlike other speakers and trainers, Sima believes that it doesn’t have to be difficult, time-consuming or tedious. What it does have to be is consistent. Be it leveraging LinkedIn and listening online for buying signals, or using content to attract leads and upsell customers, Sima will motivate your team to take action and sustain it.


Here’s the bottom line: Every single member of your organization has a digital footprint that either helps your business brand or hurts it. What most leaders DON’T know is whether their teams are tracking mud through cyberspace or creating the kind of online impressions that elevate their organization in powerfully positive ways. In this nothing-held-back, straight-shot of adrenaline, Sima will share what you should be looking for, what you can do to set the standard, and steps you can take to preserve your organization’s professional reputation and keep your company’s image clean.


In today’s job market, the brand is you. Whether you’re climbing the corporate ladder, gunning for a promotion, or in business for yourself, knowing how to optimize your digital footprint is critical for success. The problem is most people simply have no idea where to begin, let alone how to sustain the effort. Sima Dahl has this down to a science. A proven formula for optimizing your online profiles. Powerful strategies to amplify your visibility in just minutes a week. And a momentum-producing action plan that makes giving it all you’ve got a life-long habit.


Using LinkedIn and other social platforms to improve your top line sales is NOT an experiment, NOT a passing fad, and NOT optional. The good news is it’s not rocket science either, and every single member of your organization has the power to participate – all they need is know-how. Sima Dahl teaches what works, what doesn’t, what advice NOT to take, and just how far you can push your social savvy without wasting precious time liking, linking and tweeting... In short, she takes your sales team from novice to ninja, holding their hand every step of the way.

Speaking Topics:

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