My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

back to Speakers
Jeffrey Fox, Vision Speaker

Jeffrey Fox

    Best-Selling Author, Marketing Consultant, and Keynote Speaker
Fee Range

$10,000 - $15,000

Travels From


Jeffrey Fox

Jeffrey Fox

Jeffrey Fox is the founder and President of Fox & Company, Inc., a marketing consulting firm that specializes in various applications of a proprietary value-selling methodology called dollarization. This includes marketing strategy development, innovation enhancement, selling skills training, and branding.

Prior to starting Fox & Co., Fox was Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc. including Director of New Products. Fox is the winner of several awards in the field of marketing: Sales & Marketing Management magazine's Outstanding Marketer Award, American Marketing Association's Outstanding Marketer in Connecticut, and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world.

Jeffrey Fox is a member of the Board of Directors of Saint Francis Hospital, one of the nation's top 100 hospitals. Fox's five hard-hitting books have become international business bestsellers. This includes, How to Become a Good Boss and How to Become CEO and How to Become a Rainmaker, both of which have been New York Times, Business Week and Wall Street Journal bestsellers. In 2003, Fox published How to Become a Marketing Superstar, whose entertaining and iconoclastic marketing insights ring true to marketers in all industries. In his most recent book, The Dollarization Discipline, Jeffrey Fox shows organizations how to effectively communicate the economic value created by their products and services.

Fox graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year.

To book marketing speaker Jeffrey Fox call Executive Speakers Bureau 901-754-9404.


People buy for one of two reasons: to feel good or to solve a problem. "Feel good" is measured in intangible values, such as the stylish fit of a sweater, the taste of a fine wine or the tight cornering of a new sports car. The solution to a problem represents either the avoidance of loss (e.g., reduced warranty costs) or the chance for gain (e.g., improved sales). Both the avoidance of loss and the chance for gain can be measured in dollars and cents, or "Dollarized." Dollarizing is the act of assessing the differences between your products and competitive products and calculating the financial impact those differences have on your customer. Dollarization has been successfully used to dollarize products ranging from a $1 million pharmaceutical centrifuge to a 2¢ o-ring. It has also been used to fend-off low-price competitors, to sharpen advertising claims, to set pricing and to segment customers. Whether you sell medical devices to hospitals, capital equipment to heavy industry, or pesticides to farmers, you will improve your sales, margins and marketing effectiveness by dollarizing your product's actual value.

Salesforce Efficiency

Jeffrey Fox at Fox & Co. has developed proprietary approaches to measuring and maximizing salesforce efficiency. Sales managers can learn, quantitatively, how their best people invest available selling time, including a measurement of expected sales dollars per sales call. This knowledge is used to improve the efficiency of others in the salesforce. Simple tools can tell the sales manager what the expected outcome would be of adding one additional sales person, of getting each salesperson to make one more call per week, and so on. Fox & Co. also develops, in conjunction with its customized selling skills training programs, sales resource allocation models that help salespeople properly allocate their selling time. The model addresses several common sales planning flaws: Salespeople call on too many accounts, and therefore don't have enough time to call on those accounts often enough to be successful. Salespeople don't spend enough time with the accounts that provide the best opportunity for growth. Salespeople spend too much time calling on low potential accounts. Salespeople don't realize how precious few sales calls they have to invest each year.

Strategy Development

Fox & Co. clients face a host of business situations that require a fresh assessment of marketing strategy and the development and refinement of strategies to optimize future growth. Some of the catalysts include sales growth stagnation, market share slippage, the emergence of new competitive threats, pre-acquisition due diligence, post-acquisition integration, and the entry of new management. Fox & Co. addresses all such engagements with a disciplined combination of market research, client input and innovative thinking about crafting strategy.

Training Programs

To help clients improve their sales and marketing effectiveness, Fox & Co. develops customized training programs that improve the productivity of client sales and marketing functions. Specific training areas include value-added selling, sales management, product management, customer service, and case study-based strategy seminars. Because each training program is built specifically to address a client's circumstances, content and implementation options are fully flexible.

Speaking Topics:

Related Speakers

Gina Schreck, Business Communications Speaker

Gina Schreck

Gettin' Geeky

Ned Steele, Business Strategy Speaker

Ned Steele

Awaken the Marketer in You

Tony Morris Speaker

Tony Morris

Leading Sales Experts in the UK

Marshall Goldsmith Speaker

Marshall Goldsmith

World Authority in Helping Successful Leaders Get Even Better

Vince Poscente, Sports Speaker

Vince Poscente

Peak Performance Strategy Expert

Sheldon Bowles, Management	 Speaker

Sheldon Bowles

Ken Blanchard Trainer and co-author of Raving Fans

Kivi Bernhard, Attitude Speaker

Kivi Bernhard

Guiding You Towards Positive Predatory Thinking

Dayna Steele, Branding Speaker

Dayna Steele

Nationally recognised radio and TV personality

Nido Qubein, Business Communications Speaker

Nido Qubein

Leadership Expert

Kaplan Mobray speaker

Kaplan Mobray

Career Consultant and Founder of the Kaplan Mobray Leadership Institute

Bodine Balasco, Speaker

Bodine Balasco

One of the most successful sleight-of-hand entertainers in America

Catherine Kaputa, Branding Speaker

Catherine Kaputa

Brand Strategist


"You all were awesome to work with and helped make my life easier when planning these events. Thanks so much!” 



"Thanks so much for working on this engagement with us. It’s been a very pleasant experience. We will definitely include ESB in our sea..


"They have booked me to speak at events for over a decade and their professional approach and client focus is unmatched in the industry. I am..

Garrison Wynn, Sales Speaker

"Thank you, both, for making last night possible! You have been such a Joy to work with and I appreciate everything you did for us! I can't s..

Salvation Army

Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year an..

I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers ..

I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not ha..

Bridgeworks was awesome!!! Great feedback from all!! Thanks for all of your collaboration and positive we'll use you in the future.  

You ladies really are the BEST!  After this event I am going to be on the hunt for keynote speakers in May.  I really want to work ..

The Nebraska Hospital Association along with numerous other state hospital associations have enjoyed a long-standing relationship with Execut..

Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below