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Marti Barletta

Marti Barletta

    • VP, director of Frankly Female
    • Launched The TrendSight Group
    • Marketing/Fundraising chair for the National Women’s History Museum 
Fee Range

$10,000 - $15,000

Travels From

Illinois

Marti Barletta Video Clip

Marti Barletta Video Clip

Marti Barletta Video Clip

Marti Barletta Video Clip

Marti Barletta’s dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical “how to” pointers that audiences find enlightening, entertaining and easy to apply.  She writes regularly for column for AdAge.com, Marketing Profs and The Boomer Project and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.

Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency’s packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills. Before expanding into promotion, Barletta spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding, Chicago. At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards. Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and Visionary eyewear stores. Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand management with the Clorox Company.

Marti Barletta has served as the Marketing/Fundraising chair for the National Women’s History Museum in Washington, DC and chaired the Women’s Marketing Council of the Business Women’s Network, also in Washington. She is a guest lecturer at Northwestern University’s Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology.  Marti currently serves on the boards of Embrace Pet Insurance, Invincibelle, Grand Magazine and Boomers! TV.  She is also a member of the Women Presidents' Organization (WPO), a founding member of the Women Gurus Network (WGN) and certified by the Women's Business Enterprise Council (WBENC).

To book Marti Barletta call Executive Speakers Bureau at 800-754-9404.

For Executives in Marketing, Sales and Management

WOMEN IN THE MARKETPLACE

GenderSmart Marketing - Rock Your Sales and Profitability by Winning with the Big Spenders: Women

Are you looking for concrete ideas to turbo-charge your marketing efforts and get more bang for your marketing buck? Of course you are!

Your industry’s marketers have long known their primary customer is female. Even so, these companies often overlook the obvious: their customer is not “the consumer,” she is a woman.

Women and men perceive, believe and behave differently. From word-of-mouth to websites, promotion to packaging – every marketing tool in the toolbox should be tailored to your key buyers’ female gender culture and aligned with her decision process.

Marti covers lots of important ground in this popular presentation including the differences in male and female gender culture and how sharp marketers can use gender-savvy thinking to capture the competitive edge. This enlightening and entertaining presentation will show you:

  • The four key differences in male and female gender culture that substantially affect their responses to your message, media and selling environment
  • Three drivers of women’s purchase process that you can use to boost your marketing results among women
  • A systematic way to apply gender insights that will make every element of your marketing programs more effective than your competitors’
  • Why Marketing to Women requires no incremental marketing dollars
  • Three communication principles that will help your marketing materials catch and keep women’s attention
  • How women research the brands they buy and why they reject the brands they don’t buy
  • Ways to increase your products’ appeal and relevance to your female target audience
  • What retail environments encourage them to enter more often and stay longer
  • Seven “do’s and don’ts” of female-friendly communications, including why “painting the brand pink” would be a sure way to give your business the blues
  • How to leverage women’s word-of-mouth as the ultimate marketing multiplier, making each new woman customer at least four times more profitable than a new male customer
  • How to build a brand into a bond between you and your customers
  • The “silver bull’s eye” of marketing to women – that segment with the most buying power for almost every industry
  • How doing a better job marketing to women also builds business with men

Marketing to women delivers more bang for every buck in your marketing and sales budgets, which in turn grows sales, share and profits.  Don’t risk your business and your professional success by being the last to learn how to reach and motivate the world’s biggest spenders – women!

Why She’s Not Buying It, and How to Change Her Mind

  • Face-to-Face with Female Customers – Are You Making the Mistakes Most Great Sales Professionals Make? We all know that a woman doesn’t want to be sold “like a girl.” But did you know that treating her exactly the same way you treat your very best male customers will backfire too? Even great salespeople rarely realize how a woman’s buying process, purchasing priorities and interpersonal expectations are different from a man’s. As a result, they overlook easy opportunities to connect, and often make missteps that cost them the sale altogether.

That’s where The Gender Code™ can help – a simple system of insights and tips that will help you close more sales with women customers, lock in their loyalty, and secure their enthusiastic referrals.  You’ll learn:

  • Networking – You know it isn’t the same as guy-to-guy: now learn what to do instead.
  • What you’re doing wrong when you introduce yourself to a woman prospect and how you can shift her from turning off to tuning in
  • Three things women do in sales meetings that don’t mean what you think
  • The one simple signal that most men miss when a woman is losing patience with a salesperson
  • Four things you learned in sales training that will cost you business with women customers
  • Why asking for referrals from women won’t work and what you can do instead that will guarantee she raves about you to all her friends
  • The Sally Field Scenario: Making sure she likes you, she really likes you!

Typical selling approaches don’t work with women. Remarkably, a few simple changes you can easily make are all that’s required to turbo-charge your conversion rate. This entertaining and useful presentation will give you the inside scoop on how to better connect with your most profitable prospects – women!

WOMEN IN THE WORKPLACE

  • The Leading Edge: Leveraging Women’s Management Advantage to Gain the Competitive Edge for Men, Women and Growth-Focused Organizations
  • The GenderCode™ to Today’s Top Talent: Recruiting, Managing and Motivating Women Achievers

WOMEN OF THE 21ST CENTURY

  • A World of Difference: The Ten GenderTrends That Will Change Your Company, Your Work & Your World

FOR ORGANIZATIONS FOR WOMEN

  • Backward & In High Heels!  How to Leverage Your Management Advantage to Create Greater Success for Your Company and Your Career
  • Beyond Success to Happiness - PrimeTime Women Re-discover Themselves and Change The World

FOR ILLUMINATION, INSPIRATION AND FUN (A Spouse Program?)

  • Welcome to the 21st Century:  Top Ten GenderTrends and Why the Dalai Lama Says Western Women Will Change The World
  • Why Women are Always Late and Men are Always Lost: Decoding The Confusing, Amusing Customs of the Opposite Sex

Speaking Topics:

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