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What makes some technology so habit-forming? | Nir Eyal | TED Institute
What makes some technology so habit-forming? | Nir Eyal | TED Institute
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University.
Business, Behavior, and the Brain
Nir builds, studies, writes and speaks about products and ideas that move people. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
Speaking Topics:
Employee Retention
Life Balance
Motivational Keynote
Networking
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