901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

}
back to Speakers
Michael Lee, Generation X Speaker

Michael Lee

    • Marketing Guru on Selling to People From Diverse Cultures
    • Marketing Director for the State of California
    • Producer for the ABC Television Network
Fee Range

$7,500 - $10,000

Travels From

California

What's Funny About Diversity?

What's Funny About Diversity?

Michael Lee Speech Video

Michael Lee Speech Video

Michael Lee is a marketing guru who is the leading expert in selling to people from diverse cultures. He was a Marketing Director for the State of California, a professor of marketing at universities and a producer for the ABC Television Network.

Mr. Lee has written five books on selling to multicultural customers:

•     "Cross-Cultural Selling for Dummies" (Wiley Publishing, 2009)
•     "Black Belt Negotiating" (Amacom Books, 2007)
•     "Marketing to Multicultural Credit Union Members" (Credit Union Executives, 2004)
•     "Selling to Multicultural New Home Customers" (New Home Specialist, 2000)
•     "Opening Doors: Selling To Multicultural Real Estate Clients" (Oakhill Press, 1999)

Michael has spoken around the world on the subject of selling to multicultural customers for over 14 years. He has been an award-winning salesperson as well as sales manager of both large franchised companies and small independent firms.

Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association. In the past 15 years some of his 1,000 clients include: Coca Cola; the National Association of Realtors®; Alticor, Inc.; the National Association of Music Merchants; and hundreds of others.

To Book Michael Lee call Executive Speakers at 901-754-9404

 

Selling to Multicultural Customers

Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do you do with them?  Hispanics, African Americans, Asians and Middle Easterners do not buy products and services in the same way as Caucasian customers.  If you do not customize your products, services, sales presentation and more to meet the unique need of the fastest-growing consumer group in America - you are wasting your marketing dollars!


Black Belt Negotiating®

We Americans tend to be rather poor negotiators compared to people in Mexico, China and the Middle East.  We walk into stores and pay whatever is asked.  In other countries they would never consider doing such a crazy thing! People from negotiating cultures never pay full price for anything. Learn the secrets of how to haggle efficiently and effectively to save yourself and your company tens of thousands of dollars.


Marketing to Multicultural Customers

If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign.  When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them.  Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media.  Stop wasting your money on ads that don’t work!


Multicultural Customer Service

Everyone knows that great customer service brings buyers back over and over saving the company money and time in marketing.  However, the definition of what constitutes fabulous customer service is different when dealing with Hispanics, African Americans, Asians and Middle Easterners.  You must customize your customer service to meet the unique need of the fastest-growing consumer group in America.


Advantages in Diversity

Forty percent of all people entering the workforce today are minorities.  For companies who embrace people from diverse cultures they offer the advantage of language skills, negotiating savvy, global awareness and new processes in addition to creative solutions to difficult problems.  However, to reap these benefits companies must effectively deal with the challenges that multicultural workers can pose including miscommunication, cultural conflict and other differences.

Speaking Topics:

Related Speakers

Kathryn Schulz, Education speaker

Kathryn Schulz

World’s leading "wrongologist"

Christer Holloman, Branding Speaker

Christer Holloman

Represents a New Generation of Inspiring Business Innovators

Rob Jolles

Rob Jolles

Bestselling Author

Porter Gale

Porter Gale

Social media Expert

Harry Belafonte, Diversity Speaker

Harry Belafonte

Award Winning Entertainer & Social Activist

A C Green  Executive Speaker

A C Green

NBA Champion

Mel Kleiman, Employee Retention Speaker

Mel Kleiman

Authority on Workforce Recruitment

Victoria Labalme, Organizational Skills Speaker

Victoria Labalme

Performing Artist & Performance Coach

Desi Williamson, Business Motivational Speaker

Desi Williamson

Motivational Speaker on Beating the Odds

John Krubski, Leadership Speaker

John Krubski

Takes Companies from the Present to a Productive and Innovative Future

Jim Sterne, Technology Speaker

Jim Sterne

Technology Consultant Speaker

Robert Stevenson Speaker

Robert Stevenson

Expert at Building a High Performance Culture

Testimonials

Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year an..

I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers ..

I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not ha..

Bridgeworks was awesome!!! Great feedback from all!! Thanks for all of your collaboration and positive we'll use you in the future.  

You ladies really are the BEST!  After this event I am going to be on the hunt for keynote speakers in May.  I really want to work ..

The Nebraska Hospital Association along with numerous other state hospital associations have enjoyed a long-standing relationship with Execut..

Thank you to both of you for everything surrounding Mr. Will as our special guest. I suspect, soon, I will be in touch regarding our next eve..

We could not have done it without you.  Thank you for the outstanding suggestions.  The speakers were by far the best we have ever..

"You made my job so much easier! You are the only bureau I will use."     

We truly appreciate the excellent support and attention to detail we have received from Executive Speakers Bureau.  They have provided u..

Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call us to discuss how we can help find the right speaker for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below