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Duncan Wardle, speaker

Duncan Wardle

    • Former Head of Innovation & Creativity at the Walt Disney Company
Fee Range

$20,000 - $30,000

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An Introduction to Duncan Wardle

An Introduction to Duncan Wardle

Speaker Demo

Speaker Demo

The Theory of Creativity

The Theory of Creativity

Having worked for the Walt Disney Company for some 25 years, Duncan Wardle now serves as an independent innovation and design thinking consultant, helping companies around the globe embed a culture of innovation and creativity across their organizations, delivering a series of keynotes, training workshops and leading innovation projects. His unique Design Thinking process helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas.

Most recently Duncan was Head of Innovation and Creativity for the Walt Disney Company, where he helped support franchises such as Lucas Films, Pixar, Marvel, Disney Imagineering, Disney Parks and ESPN. Working as innovation catalyst and cultural change agent, he helped each line of business increase their capacity to innovate at scale.

He is a TedX speaker and contributor to Fast Company Magazine. He lectures at Yale, the University of North Carolina, Duke University and the University of Florida. In 2008 he received the American Citizen of Choice Award at the White House. In 2014 he was awarded an Hons. Doctorate from Edinburgh University in Scotland. He also holds the Duke of Edinburgh Award presented by Her Majesty Queen Elizabeth.

The Theory of Creativity

I believe that the ability to think Creatively is the one core human truth that will remain relevant with the emergence of Artificial Intelligence. But haven’t we all been told we’re not creative? So many times in fact, that we end up believing it. But weren’t we all kids once? Indeed, it is that childlike curiosity that led Einstein and Edison to discover major new theories and Disney and Jobs to create major new industries. Now combine our lack of creativity and curiosity with the world around us. Drones will most likely make fireworks irrelevant in less than a decade. 3D printing will most likely make the traditional tool industry obsolete in the next few years too.

So how will we survive if we keep doing "business as usual,” iterating to achieve quarterly results vs innovating to survive? How can we embed a sustainable culture of innovation and creativity throughout our organizations, rather than leaving it to the few? Leaning on 25 years with Disney, most recently as Head of Innovation & Creativity, is on a mission to prove that everyone is creative, by giving them a series of Creative tools they can use to solve real challenges back in the marketplace.


Think Different

Ever wonder why most of your best ideas come to you in the shower? Ever pitched a new idea to watch it diluted or killed as it
moves through the processes? Wanted to know how Walt Disney came up with the idea for a Disneyland or how Pixar leverages core consumer truths to tell stories that connect in a way that other don't? Or perhaps found yourself amazed at how some companies develop killer insights that enabled them to break into major new categories. Building on some 25 years experience with the Walt Disney Company, most recently as Vice President of Innovation and Creativity, Duncan Wardle creates an engaging presentation that will not only answer these questions but leave you with the tools to take on your challenges in new and
different ways that deliver tangible results.


Disrupting Culture

The days of we build it they will come worked for so long, most companies are having a really hard time move from a Product Centric Culture to a Consumer centric one. Yet Walt Disney created that very culture way back in 1955 by simply re-framing the entire challenge of employment. One that remains the benchmark of success that everyone else tries to emulate today. Having spent a decade as Head of Innovation & Creativity at Disney, Duncan shares a series of case studies about how Disney uses Design Thinking to create real value for their consumers and how that in turn creates record revenues.

Speaking Topics:

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