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Brian Carter

Brian Carter

    • Motivational speaker with original comedy and practical takeaways that really work based on his daily consulting work with real businesses.
    • Selected by IBM as a Futurist, one of LinkedIn's top 25 social media experts.
    • Bestselling author of The Like Economy, LinkedIn for Business and Facebook Marketing, as seen on Bloomberg TV, ABC and in Wall Street Journal.
Fee Range

$10,000 - $15,000

Travels From

South Carolina

June 2018 keynote

June 2018 keynote



Customer Service

Customer Service

Safety Sizzle Reel

Safety Sizzle Reel

Social Media is Hilarious

Social Media is Hilarious

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He's respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a boutique agency with world-class expertise using digital and social marketing to boost profits for growth-minded businesses. The Carter Group implements innovative ideas to get extraordinary results.

Brian Carter has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500 like NBC and Microsoft. As a speaker, he delivers entertainment, motivation and practical takeaways.

Brian has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, and Entrepreneur Magazine, just to name a few.

He has an overall reach of more than 250,000 fans through Facebook, Twitter, LinkedIn, and his other marketing channels. And has taught more than 25,000 students and his teaching has reached more than 3 million people in the last year. He is an IBM futurist and one of LinkedIn's top 25 social media experts

To book Brian Carter call Executive Speakers Bureau at 901-754-9404.

The Secrets of Social Success
How Social Marketing Gets You Seen, Attracts Talent and Makes You Money

Get ready to laugh and learn as this high-energy social media program reveals how the highest performing companies in 18 industries used social media to successfully drive revenue, new customers and profits- regardless of their size, budget or training.

Marketing industry leader and bestselling author Brian Carter delivers a high-impact program that answers two giant questions: How do you get bottom-line business results with social media? And what does it teach us about ourselves and our customers that can rocket us ahead of our competitors? With an emphasis on takeaways, you can put into practice on Monday, this program shows you how businesses get social without wasting time or money!

Program Highlights

  • How to become #1 in your category or local market no matter what!
  • A Fortune 500 social marketing strategy that can make an any-sized company more money.
  • How to reach the right people- anyone, of any age- with social media.
  • Why a strategy that made Warren Buffet rich can boost your marketing revenues up to 10x.
  • The most important social marketing platforms and strategies… And time-wasters to avoid.
  • The surprising truth about viral marketing, and how companies actually use modern marketing to achieve and sustain strong growth.
  • When you should use social ads and how to budget for them.
  • What today’s biggest marketing problem is and how to solve it and beat your competition.
  • The social networks and tools top marketers use to get the biggest results.
  • How to avoid the most common time-wasters and dead-ends in modern marketing.
  • Where to invest your marketing time and money, both now and in the future.
  • What the fastest growing organizations do that drives 10x more traffic, leads, and sales than other social strategies (many of which are risky, unproven investments).
  • How to overcome today’s biggest business success killer and thrive.
  • The big change in business that now makes it possible even for new companies dominate their industries.



How Trendsetters Profitably Create Loyal, Happy Customers
In this fascinating and entertaining program, Brian tackles why customer service causes U.S. Companies to lose $62 billion a year and why 42% of companies invest in customer experience. You’ll learn how our top customer service organizations do it- they base their strategies on research, not guessing. Fortune 50 brands hire teams of Harvard MBA’s because everything is filled with data: stores, websites, call centers and CRM’s on salespeople smartphones. The learnings from all this data are making customers and employees happier. This high-energy, entertaining, motivational social media program is based on 10 years of data and 100’s of case studies. Brian helps you envision and navigate a tech-empowered future full of enthusiastic, delighted and loyal customers, driving up your profits and lowering your costs.

Program Highlights

  • How to become the #1 company with the best customer service in your industry!
  • Fortune 500 customer experience strategies any-sized companies can use.
  • Why smartphone and other mobile customer service is no longer optional, and how to excel at it.
  • How to make sure you don’t miss any customer complaints – anywhere – ever!
  • The most important social customer service platforms, strategies and tools- and the over-rated time-wasters you should avoid.
  • How to solve today’s biggest customer service problem.
  • The big change in customer service that drives some companies crazy- yet could make yours much more efficient!


Bigger Bucks with Social Selling

Why Today’s Social Salespeople Connect More and Sell Faster
Uh oh… The Internet has changed Sales forever! Now, most of the buyer’s journey is happening online, before the salesperson. Buyers consume over 5 pieces of online content- like blog posts and videos before talking to sales reps. And most B2B buyers and executives use social media as part of their purchasing decisions. Have your salespeople adapted to this reality?

Plus, cold calls don’t work anymore! 90% of decision-makers never respond to cold calls. But warm referrals- like the ones you get from social networking increase sales success up to 4x. 70% of salespeople say referrals convert better and close faster than another type of lead. Have your salespeople switched from cold calls to warm networking?

This high-energy, entertaining, motivational sales keynote contains tons of practical advice based on 10 years of research and individual success stories. In this fun, takeaway-oriented program, salespeople will learn how to…

Program Highlights

  • Break free of limited, low-quality lead-lists to join professional, high-grade social networks.
  • Get around gatekeepers and access key decision-makers directly.
  • Concentrate on real people and easily gathering free sales intelligence and insights.
  • Escape the world of cold calls and joining the world of warm introductions.
  • Graduate from the sales script to effective, natural conversations.
  • Stop treading water in the past and sell quicker into the future!

Secrets of Social Customer Service Success
How Top Companies Create Loyal Customers & Enthusiastic Brand Advocates

This high-energy, entertaining, motivational social media program is based on an in-depth 10-year study of 100’s of top performing companies in 25 industries who used social media to successfully respond to customers and satisfy and retain them- regardless of their size, budget or training. Through candid interviews, and direct work with these companies, Brian learned the specific strategies and tactics they used to succeed. This session looks at those best practices and teaches you a proven process to create your own customer service success.

Program Highlights

  • How to become the #1 company with the best customer service in your industry!
  • Fortune 500 customer experience strategies any-sized companies can use.
  • Why smartphone and other mobile customer service is no longer optional, and how to excel at it.
  • How to make sure you don’t miss any customer complaints – anywhere – ever!



Traditional marketing is no longer the only way to reach retail customers, drive them into your store and stay in touch. Customers have flocked to the Internet and social media, and many powerful, new marketing tools are freely available. So, how do modern retailers profit? What works and what's just a waste of time? What's the easiest, most effective way to more sales? And who should do the work: Freelancers? Employees? Ad agencies? Or even the business owners themselves?

In this entertaining keynote, bestselling author Brian Carter shares answers, insights and tools that help retail store owners and marketers get bigger results. Based on hands-on experience and an in-depth 10 year study of thousands of North American retailers who have used the Internet and social media to drive revenue and profits in dozens of industries, Brian shares:

  • Proven digital opportunities that increase your retail foot traffic, door swings and sales.
  • Time-tested solutions with Google, social media, blogging and influencers.
  • How you can reach the right people- anyone, of any age- with social media.
  • What everyone needs to know about local business marketing.
  • Exactly how the fastest growing retail stores drive 10x more sales than their competitors.
  • A Fortune 500 social media strategy that can boost any retail store's sales.
  • What to avoid: over-hyped fads that waste time and just don't deliver.   
  • Today’s biggest sales and marketing problem and how to solve it.
  • The surprising truth about viral marketing, and how successful companies use modern marketing to achieve and sustain strong sales growth.
  • How to know where to invest your marketing time and money, both now and in the future.  

The Solution In Every Challenge
Win & Grow Through Tough Times

This funny, insightful keynote combines the wisdom of social relationships with inspiring motivation to deliver real solutions in difficult times. Brian examines the challenges we face in business and life and shows how we can laugh at our problems AND how these very problems often contain the solution we need to prevail and achieve the very success that eludes us. This is a wide-ranging session full of no-cost, simple, easy and proven solutions your people will be able to use right away.


Zombies, Babies & Bacon!
How to Attract & Retain More of Your Best Customers By Hacking Their Brains With Social Data

Who’s top of mind when customers are ready for what you offer? You …or your competitors?

We are now living in The Attention Economy. Customers' attention is rare, fickle and valuable. Research has proven we can only pay attention to on one thing at a time, and you can’t influence someone who isn't paying attention to you. That means you have more competition than you may think. In fact, you’re competing with EVERYONE for attention: the news, sports, commercials… even Game of Thrones. So, if your marketing isn’t as interesting as the NFL or Game of Thrones, all of your potential customers may ignore you. If you’re boring, you’re invisible. If you don’t stand out, you don’t stand a chance. What are you doing to become more interesting?

This high-energy, entertaining, motivational social media program is based on case studies of companies who used the latest social media tools and consumer data to better target and attract customers. They use cutting-edge attention-grabbing strategies and tactics to successfully drive new business, more revenue and bigger profits… regardless of their company’s size, budget or expertise. With these methods, PayPal boosted video views by 300%, Carl’s Jr. & Hardee’s made mouths water with bacon, DirectBuy discovered that ugly furniture sells, and a chiropractor earned $10 for every dollar he spent online.

Based on Brian’s forthcoming book Zombies, Babies & Bacon, this session looks at their best practices and teaches a simple three-step process anyone can use to maximize their results.

Program Highlights

  • Why boring companies have trouble staying afloat in the digital age, and how you can stand out.
  • Common social media myths that kill customer response.
  • How to excite customer's brains and stir emotions into sales… while your competitors bore customers to death and themselves into bankruptcy.
  • How to identify your most passionate potential customer segments and what makes them go.
  • The keys to overcoming market data problems to beat your competition.
  • How to be sure which social network is most popular with your ideal customer.
  • The difference between what everyone wants- and what your best customer wants.
  • How to reach your entire target customer audience and become their preferred solution.
  • The best, easiest and even some free social tools for bigger marketing results
  • Maximizing customer engagement, sales, and loyalty by tuning into their passions.
  • How to win hearts and minds- and turn that into sales and profits.


How to Begin to Benefit From The New Opportunities for Digital Marketing, Social Media, Influencers and More

Today, traditional marketing is not the only way to reach people. So, how can you take advantage of digital marketing, social media, influencers, and bloggers? How do decision makers successfully navigate all of the opportunities available online? What works and what’s just a waste of time? What do you say yay or nay to? And who does all this work… contractors, employees, agencies, or some combination of all the above?

In this entertaining keynote, bestselling author and digital agency CEO Brian Carter shares answers and insights that help executives and managers make smart decisions for the future. Based on hands-on experience and an in-depth 8-year study of hundreds of top companies that used the Internet to drive revenue and profits in dozens of industries, Brian shares:

Program Highlights

  • Digital opportunities that increase leads, sales and distribution.
  • E-commerce strategies that increase performance on retail websites and Amazon.com.
  • Proven strategies with Google, social media, blogging and influencers… compared to overhyped fads that just don’t deliver.
  • How to accurately target anyone with social media.
  • Why the fastest growing organizations drive 10x more website traffic and sales than their competitors.
  • A Fortune 500 social media strategy that boosts any company’s revenues.
  • Why many companies fail at viral marketing and how top performers use digital marketing to create and sustain long-term growth.

With 19 years of hands-on digital marketing experience and a background in improv and stand-up comedy, Brian delivers motivation, humor and practical takeaways ensuring every audience member leaves with the answers, insights, and processes they need to succeed.


How to Manage Through Digital Change While Retaining Employees and Boosting Productivity

Are your leaders ready to help your organization shift to digital and manage resistance to change?

Some employees love new ideas, software, and processes, but others may feel threatened. Leaders need to be aware of how today’s great, new opportunities can be seen as “stranger danger” by key personnel. You don’t want to lose your best people in an important time of transition.
Brian Carter’s digital transformation keynote programs deal with the typical obstacles and stress that leaders and transformation teams encounter by combining hilarious jokes and true stories with real business case studies and research from organizations who’ve already successfully completed the journey you’re now beginning. Brian also customizes his content based on interviews and Transformation Assessments with your key people.

Brian is frequently selected as the keynote speaker for events by Fortune 500 corporations, government, nonprofits, industry organizations and associations who want to move beyond the limitations of traditional “best-practices” and set breakthrough goals to maximize their success.

Read Brian’s client testimonials and recommendations.
Program Highlights

  • Why digital allows organizations to escape boring mediocrity and create bigger opportunities and success.
  • Why digital opportunities are so exciting, and how to transfer that enthusiasm to your team.
  • Common digital transformation myths that slow down transformation and create employee resistance.
  • How to help experts in old methods become experts in the new ones.
  • Listening skills that dissolve resistance and create motivation.
  • Aligning your team around the core transformation goals and messages.
  • Teaching collaboration around digital, and how departments come together during digital transformation.
  • The 5 Keys to getting and organizing your data without being overwhelmed or creating interdepartmental conflict.
  • The most common I.T. (Information Technology) problems, including I.T. conflicts with other departments, and how to overcome them.
  • The keys to overcoming market data problems and beating your competition.
  • The top 5 tools and systems every company must have in place for successful digital transformation.
  • Digital tools for employee engagement, management, admin, HR, accounting, marketing, sales and customer loyalty.


Beer, Golf and Bacon GIF’s!
How Salespeople Prospect and Sell More Effectively with Social Media

Sales is changing. Traditional sales skills are still critical, but relationships are being built and maintained online, too. People are sleeping with their smartphones. We spend more time talking to each other on Facebook than face-to-face. Have your salespeople adapted? We’re marketing and selling in person, online and via mobile.

Program Highlights

  • When should salespeople get the best results with LinkedIn vs other networks? Are Facebook, Instagram, Snapchat or Twitter even worth looking at? The answers may surprise you!
  • Can you create and maintain relationships with prospects using only your smartphone?
  • Do successful salespeople ever blog? Or advertise if they don’t have a marketing department? Is it worth it?
  • Brian reveals case studies and tips for what really works and a variety of options for salespeople with different skill levels, time and staff- plus what works for those who are super-busy and on their own!
  • Fortune 500 social sales strategies that work for salespeople at any sized companies.
  • Social and mobile strategies for both field sales and inside sales.
  • Why the Internet is your prospecting best friend, a treasure trove of info to keep you from walking into sales conversations blind.


Attracting The Future: How Culture and Campaigns Drive Talent & Productivity

Do you have the organizational culture and the recruiting campaigns you need to get you the employees and talent you want? Many companies feel they have great cultures, but they may not be doing everything they could with social media or marketing to attract the workforce they need. If you have a job fair, do enough people know it exists? Brian’s marketing agency has helped multiple organizations solve their recruitment problems with campaigns that drive job applicants quickly and affordably.

  • 72% of employers struggle to find relevant candidates. Employers and recruiters believe the job market is candidate-driven; labor is in control. How do you take action, reach great candidates and convince them to take a look at working with your company?
  • 86% of your best candidates are already employed and not looking for a new job. And top candidates typically are available for only 10 days between jobs, so you can’t only recruit people who are looking for jobs. Career opportunity is the #1 reason people switch jobs- are people seeing your company as a bigger opportunity for them?
  • Show the candidates you want why your culture is a great fit for them.
  • Reach out to the right people even if they’re not looking for a job now and convince them your organization is the kind of place that they’d like to be.
  • Learn why culture and campaigns can more affordably and more quickly attract your ideal workforce even more effectively than passive channels like CareerBuilder and Indeed.com.


GENerate More: The ABC of What Generations XYZ (and Baby Boomers) Want!
(This keynote or breakout can be presented with MANAGEMENT, LEADERSHIP, MARKETING, CUSTOMER SERVICE or SALES customization)

Millennials have different ideas about work but are geniuses at collaboration. Gen X may seem grumpy, but work hard and get things done. Gen Z will be 20% of the workforce by 2020 and are more digitally savvy than Gen Y. Baby Boomers have money, power, and wisdom. Do you know how each of these generations prefers to be marketed to? Why do they buy? How do they want to be managed? What they love and hate in customer service?

Attendees learn:

  • How Gen X, Y, Z, and Boomers want to be managed, marketed to and sold to… so that you can increase social engagement, employee engagement and boost your bottom line.
  • How to harness and temper each generation’s special strengths and skills.
  • How to overcome the 5 Biggest Intergenerational Communication Mistakes… so you can side-step conflict, rejection and reputation problems.
  • Why the most effective companies use specific generational frameworks to create big win-wins with customers and employees- and what those tools are.
  • How to help generations work together and create exceptionally strong and productive teams for your company.

In this entertaining, inclusive and research-based keynote, Brian leverages two decades of experience managing, serving, partnering with, marketing to and selling to all four of these generations- plus the latest stats and research to deliver a thought-provoking and practical talk that will help get your company to the next level.


E-Leadership: Modern Communication Skills for the Today’s Managers & Executives

  • More and more, your effectiveness with email, social media, and other digital formats is determining your leadership success. The key to employee engagement is to make sure that your people know that distance and location have no bearing on how connected you are to their value.
  • How much are you leading in person, compared to your email communication? Are you managing remote workers around the country, across the world or just people in other buildings?
  • Are you struggling to connect when it’s impossible to meet face-to-face?
  • Brian teaches you how to combine your best leadership skills and deliver them in an online format. With the right “virtual” strategy, not only can you often match the impact of face-to-face communication with your employees, you can often exceed it.

This talk helps you to envision, navigate and implement a tech-empowered future full of enthusiastic, loyal employees: building culture, fostering new ideas, driving profits and lowering costs.


Eruption Not Disruption: How to Bulletproof Your Business and Attract More Customers & Employees, Even in Difficult Times!

Disruption is coming: Amazon shut down Borders. Netflix rewound Blockbuster. Uber drove Yellowcab in San Fran off the road. And many companies are struggling to attract good talent to into their ranks.

In this bracing, yet entertaining and ultimately uplifting program, Brian reviews the technology, social and economic trends that have changed business, why so many companies have got out of business and lost traction and how other companies are growing and succeeding today.

You’ll learn:

  • What’s different about what customers and employees want today and how to connect your brand to people today.
  • Why the key to ensuring survival and thriving as a company is making sure your customers are thrilled and you’re innovating.
  • The tools, technologies, and processes top companies are using to capitalize on change and build a better future.
  • Where to go to find and stay up to date on trends and insights about how to make the customers and employees of today and tomorrow happy.

Speaking Topics:

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