Tray Dunaway

Author, Surgeon, Educator, Speaker, Dotsultant, and Visionary

Tray Dunaway’s connection to the “business of medicine” started when he was three years old and his mother read him the Golden Book classic, “Nurse Nancy.” He, however, identified with the doctor, but thought the band-aids that came “free” with the book were too cool. When he later discovered drug sales reps provided free penlights, he was hooked. 
Today, M. Tray Dunaway, MD, FACS, CHCO connects the “dots of healthcare” in the healthcare ecosystem we all encounter or work in at some point in our lives. Connections between hospitals, patients, businesses of medicine, payers, and a myriad of healthcare workers. Even irascible doctors. In fact, he was an irascible doctor for sixteen years in a general surgical practice in Camden, South Carolina. 

As a “dotsultant” and professional speaker, he shows healthcare people, businesses, and organizations how to improve their connectivity with other “dots of healthcare” to improve profitability, enhance their reputation, increase “sales” in more dimensions than just financial gain, and to better serve patient needs. 

His Documentation System has brought millions of dollars of increase revenue to client physician practices and hospitals alike through more effective E&M coding and DRG coding. His MVI model of Mutual Value Integration works by improving communication, finding the chemistry to make business solutions viable, and honoring the contribution of all the dots in healthcare. 

Dr. Tray lives in South Carolina with his wife Jane and their three children and travels around the country to collect little hotel bars of soap, shampoo and conditioner bottles to donate and supply his favorite hospital “home-away-from-home” patient family facility in Orlando Florida for weeks on end

To book Tray Dunaway call Executive Speakers Bureau at 901-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Communication Skills, Health & Wellness, Healthcare, Marketing, Sales, Teambuilding

  • Travels From:

    South Carolina

  • Price:

    $7,500 - $10,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
  • News

Tray Dunaway Speech Video

Tray Dunaway’s connection to the “business of medicine” started when he was three years old and his mother read him the Golden Book classic, “Nurse Nancy.” He, however, identified with the doctor, but thought the band-aids that came “free” with the book were too cool. When he later discovered drug sales reps provided free penlights, he was hooked. 
Today, M. Tray Dunaway, MD, FACS, CHCO connects the “dots of healthcare” in the healthcare ecosystem we all encounter or work in at some point in our lives. Connections between hospitals, patients, businesses of medicine, payers, and a myriad of healthcare workers. Even irascible doctors. In fact, he was an irascible doctor for sixteen years in a general surgical practice in Camden, South Carolina. 

As a “dotsultant” and professional speaker, he shows healthcare people, businesses, and organizations how to improve their connectivity with other “dots of healthcare” to improve profitability, enhance their reputation, increase “sales” in more dimensions than just financial gain, and to better serve patient needs. 

His Documentation System has brought millions of dollars of increase revenue to client physician practices and hospitals alike through more effective E&M coding and DRG coding. His MVI model of Mutual Value Integration works by improving communication, finding the chemistry to make business solutions viable, and honoring the contribution of all the dots in healthcare. 

Dr. Tray lives in South Carolina with his wife Jane and their three children and travels around the country to collect little hotel bars of soap, shampoo and conditioner bottles to donate and supply his favorite hospital “home-away-from-home” patient family facility in Orlando Florida for weeks on end

To book Tray Dunaway call Executive Speakers Bureau at 901-754-9404.

These are subject areas Dr. Dunaway addresses as formal speeches. Dr. Dunaway speaks on the building blocks of any successful business of healthcare... Clinical Excellence, Ethics, Safety, Operational Efficiencies, Regulatory Compliance, Coordination of Care, Compassionate Customer Service, and Staff/Physician/Patient Satisfaction. These elements are woven into presentations for different areas of emphasis as determined by client needs to create Value in the healthcare marketplace to drive Profit and Sustainable Organizational Growth.

Presentations are appropriately crafted for keynotes, general sessions, or breakout sessions for association or corporate events. Seminar topics are also formal speeches but are more “how to” presentations on topics that lend themselves to executive development programs, special events, private conferences, retreats and workshops that are appropriate for CME / CEU credit. By customizing to meet specific organizational needs, Dr. Dunaway has earned a standing as a “buyer-oriented” audience pleaser. From large group presentation to smaller retreat gatherings Dr. Dunaway has a well deserved reputation as a polished speaking professional who uses incisive humor and a deep love of healthcare to create meaningful, effective, and memorable presentations.

Outside of Healthcare Audiences

Although Dr. Dunaway has traditioinally addressed healthcare audiences, he has also developed corporate programs for clients outside of healthcare with titles such as Connecting the Dots of Business, Everything I Learned about Business I Learned in the OR, and If You Can Sell to a Doctor, You Can Sell to ANYONE. Application of Dr. Dunaway's Helathcare Mutual Value Intergration model works well for any business and business insights from this surgeon turned entrepreneur with a distinct surgical flair touches funny bones and raw nerves. (And then he can sew up the holes he used to touch them.) Who says doctors "aren't businessmen?" Many of the blunders healthcare has committed can be used as case studies for any business that depends on branding, positioning, and value interpretation.

Healthcare Audiences 
(Titles are only a sample of the types of program topics available... see explanation above)

Strong Medicine: Connecting the Healthcare Dots™ An Insider's Look at Making the Business of Medicine Strong* 

Dr. Dunaway's Flagship keynote is designed to provide healthcare audiences with Dr. Dunaway's latest thinking on a variety of business issues of medicine as viewed from his own Mutual Value Integration perspective. Dr. Dunaway reconnects the disorganized dots of healthcare providers by improving communication, honoring the contribution of the many dots and finding the relationship and economic chemistry that makes it possible to join forces for mutual gain.

Succintly describing "connecting-the-dots" has always been a challenge. Now it's much easier. Accountable Care Collaboratives/Organizations are the "healthcare reform" version of what Dr. Dunaway has termed "connecting-healthcare-dots" for YEARS. This program is a great way to iintroduce ACCs tohealthcare associations and hospital administration/managers, boards, and physicians conceptually and practically to prepare for true collaboration, cooperation, and synergistic success.

The Winds of Healthcare Change: How to work together to take care of patients, and each other, better. 

A global recession that is affecting the previously described “evergreen economy” of healthcare. A new president with big ticket healthcare agendas and uncertain funding. Looming legislation to reduce provider reimbursement. Healthcare is a complex matrix of connecting dots evolving from external social, financial and political pressures. But understanding how these factors can influence positively or negatively on healthcare dots and how to use social, financial, and political savvy to healthcare’s benefit is a key to survival and success. A step-by-step prescription tailored the specific audience’s environment is offered by Dr. Dunaway that is still hallmarked by his lighthearted approach to the most serious threat to healthcare"dots" since the inception of Medicare.
And with the advent of Accountable Care Organizations with respect to healthcare reform, improved physician/hospital relationships is a key factor... 

Building a Bridge between Hospitals and Physicians: Connecting with your Doctors. 

When members of the healthcare community reframe their thinking around a sales model where physicians are the “salesmen” of a hospital who have never had any “sales training,” substantive changes occur. Using physician education as a catalyst for changing the culture of physician/hospital relations helps meet the demands of today’s competitive world of the “business of healthcare” by transforming physicians and hospital personnel and administrators into mutual partners of success. Exploring the different “languages of healthcare” results in improved communication and less friction between different perspectives all working toward a common goal to provide patient care excellence. Changing “medical behavioral economics” makes substantial and long-term bottom line improvement. Bridging the gap for clnicians between Clinical Excellence and Customer Service is a frequent focus of this program. 

Doctors are from Jupiter and You’re From…Well, Actually, We don’t care where you’re from! 

This humorous program is given for healthcare partners or organizations that depend on good working relationships with physicians. Dr. Dunaway not only explores the difficult process of Jovian identification, but the more down to earth cultural differences. Really down to earth with cultural ecology examples of hospital/physician – hunter/gatherer relationships. Dr. Dunaway shares his discovery of how he and most physicians are unaware of the value others in the “healthcare ecosystem” because of incorrect fundamental physician beliefs and misinformation. Designed to improve physician communication, this presentation shows how to change not only physician beliefs driving physician behavior and results, but beliefs non-physicians have about physicians as well. Educational and entertaining, an audience favorite! 

Confessions of a Medical Record Delinquent

Have you ever wondered why most doctors simply don’t “get” HIM and compliance? This fun and funny program is a perennial favorite of “compliance culture people.” Given from the perspective of the “Longest Consecutive Title Holder to Poster Child for Medical Record Delinquency” at his hospital, (a well earned distinction), Dr. Dunaway reaches HIM and compliance professionals with humor, honesty, and a perspective they might not have expected. With an insightful understanding of the challenges faced by HIM and compliance workforces, Dr. Dunaway shares hard working strategies he personally developed to overcome obstacles and most importantly, how to motivate physicians as well as hospital staffs to implement a more effective working relationship. 

Dr. Dunaway’s Sales and Marketing Course 101 

If your business depends on a physician signature to sell to, (or through), who better to give the physician perspective on sales and marketing than a physician? This is an enlightening and enjoyable perspective of “sales” for both veteran sales forces as well as for those in the “business of healthcare” who don’t understand that they are really in “sales” as well. When sales is tuned into the WIFM station of physicians and understands the mantra of “make ‘em money, save ‘em time, take away stress, give credit and recognition” and physician customer loyalty, not “satisfaction” is the goal, physicians respond.

Would You Like Fries With That Order?  Selling Burgers in a “Burger Saturated Market.”

How does a healthcare business differentiate itself among other healthcare businesses selling similar products? How do some hamburger chains rise above the white noise of everyone else selling “burgers?” In this “business of medicine” presentation, concepts of communication, understanding, satisfaction, loyalty, branding, brand awareness, brand insistence, positioning, value identification, and value interpretation, are illustrated and explored with other business principles that can help your healthcare business, (and any other business), to differentiate and succeed in any competitive marketplace. This program may be super-sized by a side order of specific organizational goals and objectives as determined by executive leadership needs.

Celebration of Healthcare* Value (substitute...Homecare/Hospice/Pharmaceutical/Lab/Nurse/Physician/CFO, etc!)

This physician perspective of a variety of healthcare professions touches both the hearts and funny bones of all dedicated healthcare professionals.. By “walking the mile” in the shoes of these often under-recognized heroes of healthcare, Dr. Dunaway shares insights and observations that re-awaken the audience to their calling and not only acknowledges, but proves the inestimable value they provide to patients, patient families and physicians. (If you’re looking to find the program where Dr. Dunaway sings his Healcare song “Healthcare’s All about Love” or other customized songs, this is the one!)

Seminar Topics

Risk Based Coding 

This presentation is designed to provide physicians, nurse practitioners, physician assistants, and medical/hospital office staffs with Dr. Dunaway’s own streamlined solution to the E&M coding conundrum. By developing a six step method, Dr. Dunaway systematizes the process to enable physicians to achieve coding expertise, without having to become “coding experts.” This physician friendly approach is revolutionary and enables physicians to implement the system on the very next patient they see. It is designed to save physicians time, make them every legitimate cent of reimbursement, give them the credit and recognition they deserve, and allow them to never fear an E&M audit again. Depending on client requirements, this can be simply a short introduction or a comprehensive program over multiple dates. 

Documentation: Key to Hospital and Physician Survival

A powerful and inspiring presentation for physician audiences that focuses on the “Power of the Pen.” Healthcare quality is graded based on clinical data points and statistics derived exclusively from physician documentation in the medical record. Presented from a physician perspective of value, “hospital issues” such as DRG classifications, CC’s, patient care profiling, and severity of illness indexes are shown to directly affect physicians as well. By helping physicians understand how this data is collected and it’s financial, quality, and regulatory impact on physicians and hospitals, the symbiotic nature of physician-hospital relations are strengthened. Physicians will learn how improved and focused documentation will be the first step to empower physicians to regain the helm of healthcare.

Their Rules, Our Way: The Next Documentation Level! 

Once mastering the basics of E&M coding with Dr. Dunaway’s Risk Based Coding™ System, physicians develop a variety of questions depending on their individual practice situations. Teaching Physician Guidelines; Consults vs. Referrals vs. Visits; Emergency Department Visits; Time Based Coding… all present challenges that Dr. Dunaway can help with. This program is typically customized to meet specific audience needs to help physicians not just survive, but to succeed in the documentation-coding-reimbursement game. 

__ompliance!

Dr. Dunaway also does a program on the “c” word. (compliance) But he doesn’t have a title because clients usually want to include the “c” word in the title. And that invariably will diminish physician attendance by about 79%. And then only 21% of the physicians in attendance will learn how “c” and their “c-officer”, (we prefer the term “documentation coach”), can help them succeed in the “fraud and abuse” healthcare environment” we must practice in. Even if the 21% tell the 79% who avoided the program because of the use of the “c” word how valuable it was, they won’t believe ‘em. They’ll simply assume the physicians who attended were re-programmed and have become Stepford Doctors.

VP of Sales and Marketing, Option Care, Inc

"The hundred plus people that attended the meeting were extremely impressed by the quality, content, take-away message, effectiveness, and style of your presentation...you earned the distinct honor of being the only presenter who received "5" ratings (with "5" being the highest rating) for every question from every respondent....I have spent more than fifteen years in healthcare sales an dsales management, attended numerous sales conferences , and listed to countless speakers...[you] impressed me the most."

CEO, Trinity Medical Center

“Dr. Dunaway’s presentations are not only entertaining, but they communicate a message that doctors and administrators need to hear regarding the value of what we do everyday for our patients. He validates that it is OK to care and in fact imperative that we care about each other and value the great work that we do together:”

Executive Director, AAPS

"You are making a tremendous contribution to the practice of medicine. Your method may at least mitigate some of these problems and reduce the hassles associated with practicing medicine."

Assist. Director, Health Care Division The Duke Endowment

"Your presentation was fantastic and truly resonated with hospital leaders attending the conference. Your presentation style and the core of your myriad messages made an important impact and I can attest that your presentation was referenced many, many times during the balance of the conference. Thank you for raising these important issues in a way that was both intellectual and entertaining. You have certainly raised the bar for future conferences!"
No News Found For this Speaker!
X

FIND A SPEAKER

TESTIMONIALS

Testimonials
  • I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers Bureau ha...
    Intel
  • Everything went really well and we really enjoyed having Jack Uldrich as our speaker!  He was entertaining and funny and provided great examples....
    Novo Nordisk
  • "I want to thank you for helping with our Principals Day event. Marshall Goldsmith was excellent. Not only is Marshall the consummate professional, be...
    Burns & McDonnell
  • "As I mentioned before, your engagement model was incredibly easy to work with, and I know we came to you on short notice!  I would highly recomm...
    Capitol One
  • You ladies really are the BEST!  After this event I am going to be on the hunt for keynote speakers in May.  I really want to work with you ...
    ICMI
  • "My mind was very much at ease knowing that Jack Uldrich was so well prepped.  I will definitely use your agency again."  
    EAIE
  • "I appreciate your recommendations.  In addition, you are always a pleasure to work with and understand the pains of an over worked meeting plann...
    Milliman
  • "OMG Richard! As always you make me look like a rock star. Every single speaker we selected hit it out of the park. Thank you again. Can't even say wh...
    Arizona Hospital and Healthcare Assn.
  • I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not have found ...
    West Virginia Tourism
  • Thanks to Richard and Jo for all the coordination. Another homerun from Executive Speakers Bureau!  
    Wisconsin Hospital Association
  • The event was EASY Cake! and it went over very very well.  Thank you so much for the help and organization, it made my life very easy. 
    Boys & Girls Club
  • Thanks to you, Jo and the rest of your team.  You are the BEST.  Knowing you are behind a speaker allows us the luxury of concentrating on o...
    Ohio Hospital Association
  • "We not only went 3 for 3 but I'd say they were all home runs! Thanks for your help on the speakers. It was a key and very positive component of our c...
    Chem-Dry
  • "I LOVE this list that you sent me! I emailed several different places on Tuesday an...
    CoreLogic
  • We could not have done it without you.  Thank you for the outstanding suggestions.  The speakers were by far the best we have ever had.
    FedEx
  • Bridgeworks was awesome!!! Great feedback from all!! Thanks for all of your collaboration and positive we'll use you in the future.  
    Johnson & Johnson
  • "The group that I work with to obtain all of my keynote speakers is Executive Speakers Bureau and I can tell you that I don’t like working with ...
    Indiana Youth Institute
  • "You made my job so much easier! You are the only bureau I will use."     
    Sigma Systems
  • "Thank you so much for all your help in putting this together on such short notice. I will definitely use your services again in the future."
    Applied Materials
  • "Thanks to you and Jo for all your efforts.  Connie Podesta and Roger Dow were great!"   
    National Apartment Association
  • The Nebraska Hospital Association along with numerous other state hospital associations have enjoyed a long-standing relationship with Executive Speak...
    The Nebraska Hospital Association
  • Thank you to both of you for everything surrounding Mr. Will as our special guest. I suspect, soon, I will be in touch regarding our next event. 
    Oxford Financial
  • As always, you deliver excellent service. Thanks!
    Camden National Bank
  • "We loved our speakers. Thanks to you and your team for your outstanding service and thank you for your patience!"

    National Association of the Blind
  • We truly appreciate the excellent support and attention to detail we have received from Executive Speakers Bureau.  They have provided us with so...
    IBM
  • Angela, you & your team have my endorsement for making Memphis events successful. People should use you to plan their next event.
  • "Everyone loved Bob and he was so nice on site. Thank you for all you did. The process was so easy and we will definitely work with you again next yea...
    NBC
  • "WOW, is all I have to say and thank you!  Our event was a huge success and you never steer me wrong, both David Cottrell and Ryan Estis were exc...
    ICMI
  • "I will be sure that all involved know what a wonderful resource you have been. The universe smiled on me when I discovered Executive Speakers and you...
    Ocala Eye
  • "I wanted to share with you feedback of my experience in working with Executive Speakers Bureau.. Very responsive and detail oriented.  When I wa...
    Amdocs
  • "Let me just say again, what a pleasure it is to work with you and ESB. You really make it harder for others to reach the bar."
    ASTD
  • "Your tenacity and persistence in staying in touch with us is a model example of good salesmanship and partnering.  I will be using you as an exa...
    Schneider Electric
  • "Richard, Your ability to put me in front of just the right group again and again, is nothing short of amazing. You work your tail off, you sweat the ...
    Alan Hobson
  • “Thank you guys it was a pleasure working with you.... You made the whole process easy. Thanks again”
    CableNation
  • "My entire team has enjoyed the experience of working with you and ESB more than words can express. Everything was handled in a professional and timel...
    Cregger Company
  • Mr. Schelp you are a Rock Star! Thank you!!!  Deal #7 is done and more to come!
  • Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year and I have ...
    First Midwest Bank
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call us to discuss how we can help find the right speaker for your organization.

Get Ideas in 2 Hours or Less

Please fill in information below

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in two hours or less.


Privacy by SafeSubscribeSM