Creating Customers Not Just Sales Tony Alessandra Part 2
Dr. Tony Alessandra helps companies turn prospects into promoters. He’s two speakers in one... a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co- workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out- market, out-sell and out-service the competition.
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of- fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.
Tony is CEO of Assessments 24x7 LLC, a company that offers online 360o assessments and a prolific author with 29 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work. He is featured in over 100 audio/video programs and films, including Relationship Strategies; The Dynamics of Effective Listening; and Non-Manipulative Selling. He is also the originator of the internationally- recognized behavioral style assessment tool - The Platinum Rule®.
Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010- 2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.
Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.
To book communications and sales speaker Tony Alessandra call Executive Speakers Bureau at 901-754-9404.
The Platinum Rule
Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:
- How to spot the clues that help you "read" other people and accurately determine their behavioral style.
- What makes people tick, their strengths and weaknesses, likes and dislikes.
- How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.
How to Develop Your Charisma as a Leader
What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.
How to Get and Keep Customers... For Life
How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:
- Building value for the customer
- Differentiating your company, products, and sales reps from the competition
- Cross-selling a range of products and services to both increase profitability and customer retention
- Increasing your internal customer responsiveness and external customer satisfaction
- Creating an emotional attachment with your customers
How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:
- Prescription before diagnosis is malpractice
- People don't buy because they're made to understand, they buy because they feel understood
- Professionals are defined not by the business they're in, but by the way they're in business
- When two people want to do business together, they won't let the details stand in the way
- The sale begins when the customer says... Yes
Referral Institute of Nevada
“There are some very exciting things coming together for the Referral Institute because of Tony. It was an honor to meet him. He was wonderful to watch as he talked with all of us Referral Institute owners because he was so gracious and patient with all of us. We love having ‘Rock Stars’ like him share his expertise.”
“The feedback on Dr. Tony was very positive. We just received data from the post-conference survey conducted and the ratings were excellent for the keynote. One of the most valuable metrics was that 77% feel that they can apply to work what they learned here. Thank you Dr. Tony – hope we have the chance to work together again in the future!”
“Your presentation was the perfect complement to the rest of the program and I have continued to receive positive feedback from everyone from our housekeepers to physicians and retired volunteers! The regional visitors to our program were also very impressed by your talk, and they knew already that your message really resonated with so many of our team. You would be so gratified by the number of stories we have additionally been receiving from folks ‘going the extra inch’ and ‘turning misery into magic.’”
Can Using Your Feet Improve Brainpower?
Tuesday, March 29, 2016
Is it really possible to improve one’s brainpower? Science is telling us yes. As “life hacks” continue to permeate business culture, people’s experiences and subsequent research are uncovering a treasure trove of these self-improvement tips.
One of the best ways to improve brain function does not directly involve the brain at all. It involves the feet. Running, walking, or some form of aerobic exercise is absolutely essential for optimal brainpower. As we age, our brain cells — called neurons — lose their interconnections. These connections, or synapses, are essential to thought. However, there is now strong evidence that exercise can not only head off mental decline, but also can even restore lost brain function. I can put this very simply: Fit people have sharper brains compared to people who are not fit. However, even people who are out of shape can make changes that benefit their brains. There is no question that working out makes you smarter, and it does so at all stages of life.
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How to Bring Out the Best in Your Management Style
Tuesday, October 21, 2014
If you're a manager, you should be very aware of your management style and how it can affect others. Being conscious of the extremes of your behavioral type will allow you to work more effectively with your direct reports, and transform from just a boss into a true leader.
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