On Leadership - Susan Packard
Susan Packard is co-founder of Scripps Networks Interactive and former chief operating officer of HGTV.
Susan Packard held a variety of senior positions at Scripps Networks Interactive, (NYSE: SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes popular lifestyle television brands HGTV, Food Network, DIY Network, Cooking Channel, country music network Great American Country (GAC) and the Travel Channel. She created and served as president of Scripps Networks New Ventures, where she oversaw the development and launch of DIY Network, Fine Living Network, and online interactive platforms. She was also president of worldwide distribution for the Scripps cable brands.
In 1980, she began her cable career at HBO then moved to NBC and was part of the start-up team for CNBC. In 1994 she joined HGTV and became chief operating officer in 1995. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today HGTV is available in more than 99 million U.S. homes and distributed in 175 countries and territories. She helped to build Scripps Networks to a market value of over $10 billion.
She has been recognized by industry peers, colleagues and employees as an innovator, pioneer, role model and mentor. She received the “Woman of the Year” award by Women in Cable & Telecommunications (WICT) and was profiled in Modern Visionaries, a book chronicling the contributions of women to the cable and telecommunications industry. Contemporary Economics, a high school textbook, profiled her as an entrepreneur in the field of media specialization. CableWorld magazine honored her among “The Most Influential Women in Cable” numerous times. In 2008, she was inducted into the Cable Hall of Fame.
Susan Packard was the first woman elected to serve on the board of directors of Churchill Downs, Inc. (NASDAC: CHDN), the owner and manager of the Kentucky Derby and other horseracing properties. She served on the board for two terms. In that capacity she served on the Audit, Strategic Planning, and CEO Succession committees.
She is active in national, local business and community affairs. She was elected to the Scripps Howard Foundation’s Board of Trustees in 2001 and served for six years. She has served on the University of Tennessee’s College of Communication’s Board of Advisors and in 2004 she was named a College of Arts and Sciences Outstanding Alumni at Michigan State University. She is past vice chair of the board of an independent collegiate day school; is an advisor on job training programs for the homeless as board member of Lazarus Ventures LLC. In 2011, was named to Villanova Business School’s Dean’s Advisory Council and to the Tennessee Governor’s Commission on Film, Music and Entertainment. In recognition of her outreach work, she received the “E.W. Scripps William Burleigh Award” for distinguished community service. In 2010, she was admitted to The Committee of 200, a select group of senior women executives dedicated to inspiring future women leaders in business.
She is an active speaker at global business forums and at universities such as UCLA, Fordham, and the Darden Business School at University of Virginia.
Packard is the author of New Rules of the Game: 10 Strategies for Women in the Workplace (February 2015). In New Rules of the Game, Packard advocates for a revolutionary new perspective for businesswomen, which she calls “gamesmanship"—a strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness.
Packard lives in Knoxville, Tennessee, with her husband and two female felines named Dot and Judy.
To book Susan Packard call Executive Speakers Bureau at 901-754-9404.
Advancement Through Gamesmanship
How do employees reach that next level in their career? Baseline talent gets everyone in the game. Then people begin to compete for advancement and factors such as likeability and trust influence who is promoted into senior roles. Susan Packard, co-founder of HGTV, lays out an approach to help your employees succeed called gamesmanship—a strategic way of thinking, as well as a language of business to help people advance. We are taught that ‘winning’ at work means collaboration and perfecting what we do. But these two drivers are not always the best way to move forward. Through a dynamic and down-to-earth approach, Packard lays out the rules of gamesmanship and illustrates how employees can better compete for promotions and plum assignments by speaking an alternative language, as well as how they can handle the many stresses that come with being in the workplace.
Now What? Creativity, Innovation and Turning Ideas into Icons
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion, such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business, which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate—and execute—game changing ideas.
How Culture Impacts Employee Engagement: Timeless Lessons on Talent
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas, such as team structure, having a sense of mission and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization, and Packard shares what employers must do to create a workplace that can become the envy of any industry.
The Leader Within: Growing Your Leadership Team
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.
Move Fast, Think Big: Building a Brand Leader
HGTV took a big idea - a cable television network devoted to all things home - into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.
"Susan Packard was terrific!! Everyone enjoyed her presentation immensely."
"Many of the guests thought she was the best speaker we had ever had. She reached out and met so many people easily and was truly a delight to host in our market."