Keynote speaker Spike Jones was born in Dallas, Texas. Not that you should care, since Spike will never ask you where you’re from, either. After graduating from the “I can’t dance” cult of Baylor University with degrees in environmental studies and journalism, he explored these United States as a freelance and technical writer, spent a full decade at Brains on Fire, and is currently a SVP of the digital division of Fleishman-Hillard, specializing in word of mouth initiatives.
Spike’s background includes business development and contributing strategic development – from insight to creative execution – of word of mouth movements and social media for companies including USAA, AT&T, General Motors, Chevy, BMW, Dagger Kayaks, Fiskars Brands, Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement) and Best Buy.
He is not a consultant, but a doer. A guy that loves to get his hands dirty. To see things through to the end and would rather do than talk about doing. So please make no mistake about it.
Spike also played a significant role in growing Brains on Fire into one the most sought-after and well-respected word of mouth companies in the industry. In addition, he is a co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements, published by Wiley & Sons in August of 2010.
Spike has served on the board of directors for the Word of Mouth Marketing Association (WOMMA) and has been the agent of enlightenment at many, many a speaking gig, including various private events (Michelin, Biltmore Estates, Marcus Hotels, Susan G. Komen Foundation) and at national conferences like SocialFresh, the Public Relations Society of America events, GasPedal’s WOM Supergenius Summit and the Association of National Advertiser’s Senior Think Tank Committee.
Labeled “one to watch” from an anonymous answerer to a 'Net promoter survey, Spike is smart, good looking, athletic, persuasive and a rock star inside his own head. He also never passes up a chance to write his own bio.
The Dos and Don’ts of Building Brand Advocate Programs
This is word of mouth and social media on steroids. Using real life examples, the audience will learn the 10 lessons you need to know when you are trying to enlist advocates for your brand — and they aren't what you think.
Who's Social Media's Daddy?
The social media kids are rung to each new app like a herd of sixth graders playing soccer. But social media tactics are what's getting in the way. Look, it's all word of mouth. And social media can be effective, but it's not the end-all-be-all, either.
This talk grounds the audience in reality and reinforces the fact the 93 percent of
word of mouth still happens offline. In other words, we take an objective look at social media, influencers, what is real and what is hype.
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