Sheila Murray Bethel

Best Selling Author, Global Expert on Leadership, Change and Customer Service, and Successful Business Executive

Dr. Sheila Murray Bethel's expertise in Leadership and Change has helped organizations around the world; maximize human resources, forge a sense of community, and increase bottom line results. She brings a broad view of current trends and relevant issues to help strengthen your culture and your brand. Her work enhances your existing training and development initiatives.

Business savvy and people smart, she understands how to help people be their best and what it takes for any organization to grow and prosper. Her client list reads like a Who's Who of Business, Trade Associations, Education and Government. She has given over 3,000 presentations to over two million people in 20 countries.

A master at targeting her presentations for you, Sheila offers powerful, practical guidance for Leadership and Change. She artfully blends content-rich presentations with an entertaining and inspiring style. You receive the double benefit of enjoying yourself while learning practical, immediately applicable real-world material for real-world results. She cuts right to the core issues you care about most and clearly identifies what works, what doesn't and why.

Sheila is a recipient of the Speaker Hall of Fame award and has been recognized as one of the "Twenty-one Top Speakers for the 21st Century," by Successful Meetings Magazine.

Her newest book, A New Breed Of Leader: 8 Leadership Qualities That Matter Most In the Real World ... What Works, What Doesn't and Why, is winning global praise:

"... Uniquely in tune with our era of change ... right book, right time."

"... Should be read by every business leader."

"...  If you wonder whether you are the kind of leader needed in the twenty-first century, you're about to find out."

Sheila's articles appear in major on-line and print publications including, The Washington Post, Leadership Excellence, Successful Meetings Magazine, The Sterling Report and many industry specific communication vehicles.

She is creator and host of two National Public Television Specials, Making A Difference, Saving our Kids, and a prolific writer with five books translated into many languages. Sheila has also written over 200 articles and authored and produced more than 50 audio/video training programs.

Sheila holds a PhD in Communications and has served on the adjunct faculty of Indiana Purdue University, San Francisco State University, and the University of Southern California. She is a currently a member of the Advisory Council for Amsted University based in Malaysia.

In addition to wide experience in the profit and non-profit world, Dr. Bethel is currently Advisor to the Leadership Academy, of the U.S. Justice Department, Community Capacity Development Office. She has worked on projects with four U.S. Presidents, Governors, Members of Congress and the Military. She served on the Board of Advisors of America's Promise with General Colin L. Powell. In 1990, she interfaced with the Bush White House and the Polish Parliament to consult with and train Polish businesses being transformed by privatization. She established the first privately-owned business training center in Eastern Europe, located in Opole, Poland.

To book Sheila Murray Bethel call Executive Speakers Bureau at 800-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Change, Leadership, Peak Performance, Teambuilding

  • Travels From:

    California

  • Price:

    $10,000 - $15,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
  • News

Sheila Demo 2011

Dr. Sheila Murray Bethel's expertise in Leadership and Change has helped organizations around the world; maximize human resources, forge a sense of community, and increase bottom line results. She brings a broad view of current trends and relevant issues to help strengthen your culture and your brand. Her work enhances your existing training and development initiatives.

Business savvy and people smart, she understands how to help people be their best and what it takes for any organization to grow and prosper. Her client list reads like a Who's Who of Business, Trade Associations, Education and Government. She has given over 3,000 presentations to over two million people in 20 countries.

A master at targeting her presentations for you, Sheila offers powerful, practical guidance for Leadership and Change. She artfully blends content-rich presentations with an entertaining and inspiring style. You receive the double benefit of enjoying yourself while learning practical, immediately applicable real-world material for real-world results. She cuts right to the core issues you care about most and clearly identifies what works, what doesn't and why.

Sheila is a recipient of the Speaker Hall of Fame award and has been recognized as one of the "Twenty-one Top Speakers for the 21st Century," by Successful Meetings Magazine.

Her newest book, A New Breed Of Leader: 8 Leadership Qualities That Matter Most In the Real World ... What Works, What Doesn't and Why, is winning global praise:

"... Uniquely in tune with our era of change ... right book, right time."

"... Should be read by every business leader."

"...  If you wonder whether you are the kind of leader needed in the twenty-first century, you're about to find out."

Sheila's articles appear in major on-line and print publications including, The Washington Post, Leadership Excellence, Successful Meetings Magazine, The Sterling Report and many industry specific communication vehicles.

She is creator and host of two National Public Television Specials, Making A Difference, Saving our Kids, and a prolific writer with five books translated into many languages. Sheila has also written over 200 articles and authored and produced more than 50 audio/video training programs.

Sheila holds a PhD in Communications and has served on the adjunct faculty of Indiana Purdue University, San Francisco State University, and the University of Southern California. She is a currently a member of the Advisory Council for Amsted University based in Malaysia.

In addition to wide experience in the profit and non-profit world, Dr. Bethel is currently Advisor to the Leadership Academy, of the U.S. Justice Department, Community Capacity Development Office. She has worked on projects with four U.S. Presidents, Governors, Members of Congress and the Military. She served on the Board of Advisors of America's Promise with General Colin L. Powell. In 1990, she interfaced with the Bush White House and the Polish Parliament to consult with and train Polish businesses being transformed by privatization. She established the first privately-owned business training center in Eastern Europe, located in Opole, Poland.

To book Sheila Murray Bethel call Executive Speakers Bureau at 800-754-9404.

Leadership That Makes A Difference:

Inspirational Leadership ... Keeps People Engaged and Moving Ahead

Have you ever wondered why people will walk through fire for some leaders or follow them anywhere just to see where the heck they are going? What do Kenneth Chenault, CEO American Express; Oprah Winfrey, CEO of Harpo Productions; and Christopher Cowdray, CEO of the Dorchester Collection hotels, teach us about inspirational leadership? What sets these leaders apart? What gives them that special competitive edge? The answer is they have developed the ability to inspire others to do and be their best. It is about the insight and wisdom to connect with your people in ways that turn a team into a community, accountability into trust, and language into people bridges. It's about giving followers the tools and skills they need to fulfill their inborn desire for achievement and contribution.

What is your obligation as inspiring leader? It's to motivate, challenge, guide and train your workforce for productivity and sustainability. Dr. Bethel helps clarify and identify the essential 21st century leadership qualities of competence, accountability, openness, language, values, perspective, power and humility. These qualities are a fixed beacon giving direction and purpose to every member of your organization. When you inspire others by leading with these qualities, they are more engaged, productive and committed which, in turn, grows your business, benefits your customers and strengthens your brand. There has never been a time when inspired leaders have been needed more. Leadership is not something conferred upon only the highly educated, the rich or the powerful. You can be an inspired leader who makes a difference.

The Quantum Leap from Manager to Leader

What's at the heart of the difference between a good manager and a great leader? Does your organization live by and sustain this deeply critical competence? Do you understand the single, overriding factor that is the transforming element necessary to move from the job of manager to the power of being a leader? It is not rocket science, but without it you cannot lead effectively. More organizations and leaders have failed because they lost sight of this one factor than any other cause. Once it is firmly in place, all else is possible, you can move mountains.

Dr. Bethel demystifies the seemingly magic component – the DNA – that great leaders and great organization possess. Using her experience working with over 3,000 organizations, Sheila explains and demonstrates how to capture, understand and apply the how and why of this single element in everyday situations. She uses real-life examples your audience understands. They'll see that the crew of Apollo 13 had it, Bill Gates and Steve Jobs both have it, and Andrea Jung, CEO of Avon, has it. Now is the right time to invite Sheila to share these rich insights on how to earn trust, loyalty and respect by discovering the one concept that allows people to make the quantum leap from manger to leader. 

Leading Change:

Leading Others Through the Gauntlet of Change

Making real change is the hardest process any person or organization ever confronts. It is also one of the most rewarding. Yet some people resist productive change. What causes these barriers and why are they so hard to overcome? How can you stay sane, healthy and effective in times of turbulence?

What are the indispensible ABCs of personal and organizational change? In her content-rich change program, Dr. Sheila Murray Bethel lays out clear, common sense how-to's designed to help you and your organization keep up with ambiguity and uncertainty as you move forward into a prosperous future. You'll learn how to maintain a sense of humor and balance while gaining more control in any change process. Using her own life filled with extraordinary change, going from the ironing board to the executive board, Sheila shares a wealth of ideas, actions and skills that decrease stress, prevent burnout, increase productivity and make work and life more enjoyable. Discover how Jim Senegal, CEO of Costco, and Donna Shalala, President of the University of Miami, maintain productivity amidst change. You'll learn how the language of change keeps people and situations in perspective, motivates and inspires a bias for action, builds cooperation and trust, and maintains focus on key issues in our topsy-turvy world. Leading in times of change is like making bread – you are the yeast that helps people rise to the occasion. Whether you lead a small team or major organization, Dr. Bethel fills your toolbox with a strong set of change tactics to lead others through the gauntlet of change. 

Leading A Customer Service Culture:

Unforgettable Customer Service Begins With Great Leadership

What can you learn by examining the shared values and practices of world-class service organizations such as: Costco, Southwest Airlines, FedEx, the Dorchester Collection Hotels, and Nordstrom's? Dr. Sheila Murray Bethel has given keynote presentations and conducted seminars for some of the finest service organizations in the world. She carefully explores the compelling evidence of their clear understanding of their reasons for being and their belief in a people-first leadership style. These organizations walk their talk and live an ethic that says "we care as much about our employees as our customers." They understand that excellent customer service is always trickle down – leader to employee to customer. Sheila challenges commonly held myths about who you think your competition is and why a new perspective is so important. You'll explore the 3 steps to move from customer service to the enduring quality of value-added customer focus:

  • Customer Servicing, the operations part, doing the task well.
  • Customer Relations, the human part, those one-on-one interactions.
  • Customer Development, the sales and retention part that bringstrue satisfaction to every transaction.

Dr. Bethel ties these three concepts together as links in a circular chain that has a single purpose: a satisfied, happy, loyal, referral-generating customer. Sheila offers powerful and practical ideas to help you convert customers into "ambassadors of good will" whose referrals cement your reputation, support your brand and set you apart from your competitors. These 3 strategic tools open the way for you to join the realm of customer service giants and become a trendsetter, not a follower. Unforgettable customer service always begins with an investment in great servant leadership. 

Where the Rubber Hits the Road ... Exceptional Frontline Customer Service

Would you be shocked to learn that 68% of your customers who quit doing business with you do so because they were treated badly? In our increasingly competitive global environment, you cannot afford to be a part of that statistic. Because response matters and caring really does count, it is critical that an emotional connection with your customers is at the very foundation of your service ethic. This connection is often the most underestimated and under-used service quality. The best frontline people – in person, on the phone or on the net – are those with not only the standard skills of: calming upset customers, asking questions and being a good listener; they have that all important emotional connection that says, "we really care about you as a customer and we want to earn your loyalty." The most successful customer service teams have values and beliefs about serving others that translates into the ability to create loyal customers who become your unpaid ambassadors of goodwill.

Dr. Sheila Murray Bethel's "The 4 A's of World Class Service" have struck a responsive cord in organizations around the world. This formula has propelled entire customer service departments from mediocre to outstanding. Sheila gives a new depth and meaning to the whole concept of customer service as an attitude, not a department. Unintentionally, every organization has a "sales prevention team." Be sure your frontline people are not inadvertently part of the problem, but rather part of the solution. This program is the perfect complement, a welcome addition, to all of your other customer service initiatives. It will enhance them, deepening the understanding of how and why true service benefits not only your customers and your company, but how and why it adds to the quality of life for your frontline people.

Leading Team Building:

The Art and Skill of Creating and Leading Dynamic Teams

Is your organization using all the team-building tools available to chart a course for the future you want? More than any other leadership quality, the art of team building encompasses all of your other talents. It is the catalyst to all you want to accomplish. Times have changed and so has the concept of team building. In a world where people feel increasingly disconnected and isolated, collaboration, trust and camaraderie become more valuable every day. Technology gives us excellent tools as aids for team building. However, in the process of using these tools, we have become technologically excellent and humanly challenged. We must make sure that we continually make those human connections, no matter how far flung we are, across the office or across the world. We all want to be a part of something larger than we are, to feel that we can make a difference.

How do you create an environment where teams are born and thrive? The payoffs for great team building are enormous. To build and sustain your team you must concentrate on the five basics of servant-leader team building: directing, motivating, training, delegating and reward and recognition. People want to be led, not managed. As leader, you control the environment where teams are born, nurtured and thrive. Football coaches Tom Landry and Vince Lombardi and business leaders Indra Nooyi of PepsiCo and Ursula Burns of Xerox are classic examples Sheila uses to expand thinking about teams. Dr. Bethel expands thinking, stirs imaginations and opens minds about being a team builder in an age where working together cohesively has more challenges than anything we could have imagined in the 20th century. It's a new world, and we must take a new look at the art and skill of team building in the 21st century! 

Leading Yourself ... Personal Motivation:

Lemons Into Lemonade ... How to Get – and Stay – Motivated in Tough Times

What are the enduring personal strengths needed to stay motivated and inspired in tough times? Can you really motivate yourself into a better life, satisfying job and fulfilling relationships? In this reassuring and timely presentation Sheila gives you a set of powerful life tools, step-by-step actions to build resilience, staying power and enthusiasm for surviving and thriving even in the worst of times.

Dr. Sheila deepens your understanding of the extraordinary Five Secrets To Happiness. Every day we see examples of people who have embraced these compelling principles to survive and conquer hardships. Michael J. Fox, the late Christopher Reeves, many cancer survivors, and the "come-back people" of Hurricane Katrina, all discovered these eternal insights and wisdom. You will see that when they are used daily, they can literally turn your life around.

You learn to avoid the "negativity trap" and turn pessimistic responses and attitudes into positive actions. You will reexamine how to tap into your inner strengths, values, belief systems and commitment so you have a fresh and better perspective on both your business and personal life. The bottom line is that you can live happier, improve your relationships, and be in more control of your surroundings as you design the rich fulfilling life you deserve. Lemons into Lemonade is all about common sense skills that help you do and be your best, especially in tough times.

Johnson & Johnson

"You are truly a special speaker with a message that must be heard by every business organization."

AT&T

"You sure did your 'homework' to relate it to our industry and our company. That really made it effective for the management and non-management teams."

IBM Corporation

"Your presentation was one of the highlights in what our customers thought was our best conference ever. You've been a highlight of two consecutive conferences!"

The Dorchester Collection Hotels

"I am most grateful to you for the wonderful contribution you made to our Executive Conference. The feedback has been very positive and I look forward to seeing the things you talked about being implemented in the hotels."
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