Rita Craig

  • Inspiring business to break out and create tomorrow's opportunities...today!

As the president of Top Tier Leadership, Rita Barreto Craig has an impressive career as a human resources consultant, coach and speaker. Prior to founding her own company, Rita was a human resources executive for twenty-­three years with a Florida Power & Light Company.   She served as the company’s first female Division Human Resources Manager, the first Diversity Director winning top honors within two years among utilities of like size throughout the United States and first Senior Affairs Advisor responsible for developing and implementing programs for seniors. She also served as the corporate EEO (Equal Employment Opportunity) officer for the company, which had 15,000 employees. As the Director of Development and Performance she led a team charged with developing and delivering innovative learning options aimed at building a high-­performance culture. Rita played an integral role when the company applied for and ultimately won the Deming Prize for Quality – the first company outside of Japan to earn this coveted award. Dealing with all levels internally and externally, she quickly excelled and climbed the corporate ladder to become one of the leaders of the organization.

With a long list of companies who have benefited from her talents and vast experience, Rita formed Top Tier Leadership twenty years ago and includes satisfied clients from Florida and beyond. Among them: Microsoft, Florida Power & Light, the City of Hollywood, FL;; TBC Corporation;; RSM, Pratt & Whitney;, and Office Depot;; just to name a few. Her clients are throughout the world including China, Singapore, Mexico, Canada and Brazil. She has developed and delivered high impact presentations customized to meet the unique needs of her clients. Rita not only teaches leadership, she served in a variety of leadership capacities  making  her  uniquely  qualified  to  share  stories  from  her  journey.  

As a seasoned human professional and master communicator, she is regularly called upon to deliver keynote addresses, facilitate workshops and to conduct highly interactive content-­rich training sessions. In March 2015, Rita delivered a TEDx talk at an event in Boca Raton, Florida on the power of traditions in building employee engagement.

In 2016, she earned the CSP (Certified Speaker Professional) designation from the National Speakers Association.  Approximately 12 percent of the 5,000 speakers worldwide have earned this designation which conferred by the National Speakers Association. The CSP is the speaking profession’s international measure of professional platform competence by which you become a Certified Speaking Professional.  She served as the Past President of the Florida Speakers Association and coaches to chapters as a Chapter Leadership Coach.

It was in 1999 that Florida’s Governor recognized Rita’s impressive skills when he appointed her to serve a four-­ year term on the Florida Commission on Human Relations. This opportunity allowed her to  actuate  the  Commission's  purpose  of promoting  fair treatment of and  equal access  to  opportunities  for all citizens  of Florida  in the areas of  employment,  housing,  public  accommodations  and  private  club  memberships.  Rita also  helped the Commission to encourage mutual understanding and respect among all Floridian's by reducing intolerance, antagonism and intergroup tension through education, legislation and enhancement of public awareness. Within a year of service, the Commission's 11 other Governor-­appointed members voted Rita Chairperson, a position that she sustained until completion of her second term in September of 2007.

Rita was one of 14 leaders appointed by the Governor of Florida to serve on the Century Commission, a department that is fundamental in the new concepts and visions of Florida’s future. As a member of this prestigious  group,  Rita  was  a  vital  participant  in  setting  the  long-­term  goals  and  bold  ideas  that  helped  to enhance the environment, water, housing, and economic development within the state.

In 2016, the Chief Financial Officer of the State of Florida appointed Rita to serve a four-­year term as one of 22 women on the Florida Commission on the Status of Women. The overall goal of the Commission is to provide guidance to the Governor and Cabinet in the area of women’s issues. In 2017, she was voted to serve on the Executive Committee.

Coinciding with her passion for helping people in the professional world is Rita's commitment to the community. In 2005, she served as the Chair of the American Heart Association Heart Ball and increased funds raised to fight heart disease by 65% in one year. She is also active in a variety of organizations including:

  • The National Speaker’s Association – Member, Chapter Leadership Council (serve as a mentor for two chapters helping to ensure they are high performing chapters)
  • Discover the Palm Beaches – Executive Board Member
  • The Society for Human Resource Management – Member
  • Leadership Palm Beach County – Alumni and current Songwriters in the Round committee member (former co-­chair)
  • South Florida Fair – Marketing Committee
  • Executive Women of the Palm Beaches – Leadership Luncheon speaker selection committee

More of Rita's previous involvements include:

  • Palm Beach Gardens Medical Center Board of Directors – Member
  • Forum Club of the Palm Beaches – Board Member
  • Florida  Speakers Association  –  Past President
  • World Leaders Conference – Palm Beach Leadership Council
  • Founding member of the Nova University Entrepreneurial Board
  • Urban League of the Palm Beaches – Board Member
  • ABLE  Trust  Business  Leadership  Network Chairperson
  • Past President of the Human Resource Association of Palm Beach County
  • Past President of Executive  Women  of the  Palm  Beaches
  • Northern  Palm  Beaches  Chamber of Commerce  –  Executive  Committee Member
  • Co-­founder of the Palm Beach County Senior Activities Festival

Her publishing credits include Welcome to the Workforce, I Showed You So, FORESIGHT: Finding Your Footing In A Fast-­Forward  World,  and  a  manuscript  entitled,  “Ethics: The Hot  New  ‘E’ Word,”  featured  in  the  National Speakers Association (NSA’s) first-­ever book, Paid To Speak. Her reputation as a consummate professional has awarded her with a number of honors from respected sources such as the South Florida Business Journal, HR Florida, North Palm Beach Chamber of Commerce, Executive Women of the Palm Beaches, SER Jobs for Progress and The Crohn's & Colitis Foundation.  In 2000, HR Florida voted Rita as the top HR professional within the state of Florida. South Florida Business Journal also recognized her as one of the top HR professionals in South Florida. In October 2012, she was presented with the inaugural Lifetime Achievement Award presented by the Human Resource Association of Palm Beach County. In 2017, the Florida Speakers Association presented her with the Joachim De Posada Lifetime Achievement Award for speaking impact and influence.

Rita earned a Master's Degree in Business from Nova University and attended the Columbia University HR Program for continued education. Her goal is to continue pursuit of her passion in guiding organizations through the ups and downs of business by helping them focus on strategies that will ultimately enhance and propel growth while maximizing their corporate assets, including employees.

A  not  so  pretty  golfer,  adventurous  traveler  and  self-­described  "collector  of  hearts", Rita  draws  from  her extensive experience as well as the strength of her loving family –  ten  siblings  -­  to  help  people  reach  their ultimate potential -­-­ the right way. As Rita puts it, "It's about being your personal best -­-­ treating everyone with respect, doing the right thing when no one is looking, striving for new heights..."

To book Leadership and Business Culture speaker Rita Craig call Executive Speakers Bureau at 901-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Business Culture, Business Ethics, Business Strategy, Coaching / Mentoring, Communication Skills, Diversity, Human Resources, Leadership, Management

  • Travels From:

    Florida

  • Price:

    $10,000 - $15,000

    Notes on Fees

  • Videos
  • Full Bio
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Lessons about tradition from a little brown bag | Rita Barreto Craig | TEDxBocaRaton

Keynote Speaker : Motivational Speaker - Rita Craig & Top Tier Leadership

Recognition by the HR Association of Palm Beach County

As the president of Top Tier Leadership, Rita Barreto Craig has an impressive career as a human resources consultant, coach and speaker. Prior to founding her own company, Rita was a human resources executive for twenty-­three years with a Florida Power & Light Company.   She served as the company’s first female Division Human Resources Manager, the first Diversity Director winning top honors within two years among utilities of like size throughout the United States and first Senior Affairs Advisor responsible for developing and implementing programs for seniors. She also served as the corporate EEO (Equal Employment Opportunity) officer for the company, which had 15,000 employees. As the Director of Development and Performance she led a team charged with developing and delivering innovative learning options aimed at building a high-­performance culture. Rita played an integral role when the company applied for and ultimately won the Deming Prize for Quality – the first company outside of Japan to earn this coveted award. Dealing with all levels internally and externally, she quickly excelled and climbed the corporate ladder to become one of the leaders of the organization.

With a long list of companies who have benefited from her talents and vast experience, Rita formed Top Tier Leadership twenty years ago and includes satisfied clients from Florida and beyond. Among them: Microsoft, Florida Power & Light, the City of Hollywood, FL;; TBC Corporation;; RSM, Pratt & Whitney;, and Office Depot;; just to name a few. Her clients are throughout the world including China, Singapore, Mexico, Canada and Brazil. She has developed and delivered high impact presentations customized to meet the unique needs of her clients. Rita not only teaches leadership, she served in a variety of leadership capacities  making  her  uniquely  qualified  to  share  stories  from  her  journey.  

As a seasoned human professional and master communicator, she is regularly called upon to deliver keynote addresses, facilitate workshops and to conduct highly interactive content-­rich training sessions. In March 2015, Rita delivered a TEDx talk at an event in Boca Raton, Florida on the power of traditions in building employee engagement.

In 2016, she earned the CSP (Certified Speaker Professional) designation from the National Speakers Association.  Approximately 12 percent of the 5,000 speakers worldwide have earned this designation which conferred by the National Speakers Association. The CSP is the speaking profession’s international measure of professional platform competence by which you become a Certified Speaking Professional.  She served as the Past President of the Florida Speakers Association and coaches to chapters as a Chapter Leadership Coach.

It was in 1999 that Florida’s Governor recognized Rita’s impressive skills when he appointed her to serve a four-­ year term on the Florida Commission on Human Relations. This opportunity allowed her to  actuate  the  Commission's  purpose  of promoting  fair treatment of and  equal access  to  opportunities  for all citizens  of Florida  in the areas of  employment,  housing,  public  accommodations  and  private  club  memberships.  Rita also  helped the Commission to encourage mutual understanding and respect among all Floridian's by reducing intolerance, antagonism and intergroup tension through education, legislation and enhancement of public awareness. Within a year of service, the Commission's 11 other Governor-­appointed members voted Rita Chairperson, a position that she sustained until completion of her second term in September of 2007.

Rita was one of 14 leaders appointed by the Governor of Florida to serve on the Century Commission, a department that is fundamental in the new concepts and visions of Florida’s future. As a member of this prestigious  group,  Rita  was  a  vital  participant  in  setting  the  long-­term  goals  and  bold  ideas  that  helped  to enhance the environment, water, housing, and economic development within the state.

In 2016, the Chief Financial Officer of the State of Florida appointed Rita to serve a four-­year term as one of 22 women on the Florida Commission on the Status of Women. The overall goal of the Commission is to provide guidance to the Governor and Cabinet in the area of women’s issues. In 2017, she was voted to serve on the Executive Committee.

Coinciding with her passion for helping people in the professional world is Rita's commitment to the community. In 2005, she served as the Chair of the American Heart Association Heart Ball and increased funds raised to fight heart disease by 65% in one year. She is also active in a variety of organizations including:

  • The National Speaker’s Association – Member, Chapter Leadership Council (serve as a mentor for two chapters helping to ensure they are high performing chapters)
  • Discover the Palm Beaches – Executive Board Member
  • The Society for Human Resource Management – Member
  • Leadership Palm Beach County – Alumni and current Songwriters in the Round committee member (former co-­chair)
  • South Florida Fair – Marketing Committee
  • Executive Women of the Palm Beaches – Leadership Luncheon speaker selection committee

More of Rita's previous involvements include:

  • Palm Beach Gardens Medical Center Board of Directors – Member
  • Forum Club of the Palm Beaches – Board Member
  • Florida  Speakers Association  –  Past President
  • World Leaders Conference – Palm Beach Leadership Council
  • Founding member of the Nova University Entrepreneurial Board
  • Urban League of the Palm Beaches – Board Member
  • ABLE  Trust  Business  Leadership  Network Chairperson
  • Past President of the Human Resource Association of Palm Beach County
  • Past President of Executive  Women  of the  Palm  Beaches
  • Northern  Palm  Beaches  Chamber of Commerce  –  Executive  Committee Member
  • Co-­founder of the Palm Beach County Senior Activities Festival

Her publishing credits include Welcome to the Workforce, I Showed You So, FORESIGHT: Finding Your Footing In A Fast-­Forward  World,  and  a  manuscript  entitled,  “Ethics: The Hot  New  ‘E’ Word,”  featured  in  the  National Speakers Association (NSA’s) first-­ever book, Paid To Speak. Her reputation as a consummate professional has awarded her with a number of honors from respected sources such as the South Florida Business Journal, HR Florida, North Palm Beach Chamber of Commerce, Executive Women of the Palm Beaches, SER Jobs for Progress and The Crohn's & Colitis Foundation.  In 2000, HR Florida voted Rita as the top HR professional within the state of Florida. South Florida Business Journal also recognized her as one of the top HR professionals in South Florida. In October 2012, she was presented with the inaugural Lifetime Achievement Award presented by the Human Resource Association of Palm Beach County. In 2017, the Florida Speakers Association presented her with the Joachim De Posada Lifetime Achievement Award for speaking impact and influence.

Rita earned a Master's Degree in Business from Nova University and attended the Columbia University HR Program for continued education. Her goal is to continue pursuit of her passion in guiding organizations through the ups and downs of business by helping them focus on strategies that will ultimately enhance and propel growth while maximizing their corporate assets, including employees.

A  not  so  pretty  golfer,  adventurous  traveler  and  self-­described  "collector  of  hearts", Rita  draws  from  her extensive experience as well as the strength of her loving family –  ten  siblings  -­  to  help  people  reach  their ultimate potential -­-­ the right way. As Rita puts it, "It's about being your personal best -­-­ treating everyone with respect, doing the right thing when no one is looking, striving for new heights..."

To book Leadership and Business Culture speaker Rita Craig call Executive Speakers Bureau at 901-754-9404.

I Showed You So…Lessons from Mom about the Business of Life

Do you wonder what ever happened to good ‘ol common sense? You’ll be sure to find out when you join executive leadership coach, author and speaker Rita Craig as she talks about her latest book, I Showed You So – Lessons from Mom about the Business of Life. In her book, Rita takes a fun and insightful trip down memory lane, sharing what it was like to grow up in a house with 14 people, and detailing eleven fundamental life lessons she learned from her mother along the way. A bit of a romp at times, her book is much more than simply entertaining; in her own inimitable style, Rita connects these eleven life lessons with today’s business climate in a way that is direct and hard-hitting. This will be a time of laughter and learning with one of the most engaging speakers around…Be sure not to miss it!  

Light Speed Learning: Keeping Up With the Latest HR Trends

Social media, the Internet, mobile technologies…virtually every aspect of how we do business is in a constant state of flux, and it doesn’t stop at the door of the HR department. Rita explores the latest trends in Human Resources management.  Find out for yourself how to not only keep up with the changes, but to excel in the ever-evolving realm of the HR professional.   

Imagination to Reality: How to Inspire Employee Transformation

There’s no “I” in TEAM, but there is in INSPIRE! This session focuses on the ABC’s of turning personnel into PEOPLE that share your vision, and are passionate, equipped team members that make things happen.  

New Millennium Leadership: Setting New Standards

Times and cultures are in a constant state of flux--shifting and changing--and business cultures are no exception. Are your past experiences of leading or being led of any value today? Find out the answer, and what it REALLY means to lead effectively in today’s marketplace in this hard-hitting session.  

The New Workplace Culture: How to Speak Every Language

Wake up and smell the chai! Even the most seasoned professionals can unwittingly make epic cultural blunders, some of which have career-altering consequences. This session will teach you how to successfully navigate a sensitive workplace and reap the benefits of learning how to bridge cultural divides by successfully communicating with PEOPLE—regardless of race, culture or creed. 

Business Planning 101

Business plans are not just for entrepreneurs and start-ups anymore. Today’s successful businesses execute well-planned strategies to move ahead, and team members that know how to strategically plan move ahead with them. This session deals with the fundamentals of creating a business plan, including getting started, overcoming objections, implementation, planning for contingencies, maintaining a sustained effort and more. A “must” for the seriously career-minded professional.

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Retired Executive School District of Palm Beach County

“On a rare occasion as we travel through the objectives, goals, and often professional dreams in our lives, we meet someone like Rita Craig. Quickly you realize the positive energy, passion, and genuine effaciousness abound with her. Whether the focus is teamwork, strategic planning, leadership development----Rita continually exhibits. Professionalism and relationship-building wherever she goes. What a gift!!”

CEO Leap Into Leadership

“I’ve known Rita Craig for 5 years and in that time have hired her as an external facilitator and consultant at Tyco and Microsoft. Rita’s hallmarks are her strong facilitation skills, her professionalism and deep knowledge of human resources, diversity, and strategic planning. Rita consistently delivers more than what is expected. Any team engagement or leadership offsite is enhanced by Rita’s facilitation which keeps the group on task, the participants fully engaged, and the focus on what is to be accomplished. I’ve always enjoyed working with Rita – she brings tremendous energy, passion and insight to every endeavor.”

VP, Programs – Western North Carolina Human Resource Association

Over the past two years, I have had the pleasure of working with Rita Craig on multiple leadership development projects. Each experience has been fantastic as her level of insight, business acumen and learning agility demonstrates best in class partnership. Most recently, Rita and I worked together with a new Corporate Vice President I support at Microsoft leading his transition into a global role. Rita’s thoughtful partnership has resulted in material progress in his leadership approach, messaging and development of a transformational framework we have named “The Revolution”. It’s a pleasure to work with such a caring, professional and dedicated person.

VP, Programs – Western North Carolina Human Resource Association

“At first glance, some might find the topic “Business Planning for HR Professionals” a little dry. But Rita Craig effortlessly made it interesting, and with her wonderful sense of humor, even funny. Her straightforward guidelines for developing a business plan were very applicable whether for a company or one of its departments. Rita’s confidence and engaging presentation style not only kept our members’ attention but gave them practical ideas they could take back to work and put in to practice right away. Rita delivered everything we could possibly want from a speaker including HRCI pre-approval for one Strategic (Business Management and Strategy) credit towards PHR/SPHR recertification.”
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