Richard Florida

Economist, CNN Contributor, Author, Thought Leader

Keynote speaker Richard Florida is author of the global best-seller The Rise of the Creative Class and Who’s Your City? a national and international best seller and amazon.com book of the month. His new book, The Great Reset explains how new ways of living and working will drive post-crash prosperity.

He is author of The Flight of the Creative Class and Cities and the Creative Class. His previous books, especially The Breakthrough Illusion and Beyond Mass Production, paved the way for his provocative looks at how creativity is revolutionizing the global economy.

Florida is senior editor for The Atlantic and a regular CNN contributor. He has written for The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, The Economist, The Globe and Mail and The Harvard Business Review. He has been featured as an expert on MSNBC, BBC, NPR and CBS, to name just a few.

Richard has also been appointed to the Business Innovation Factory’s Research Advisory Council and recently named European Ambassador for Creativity and Innovation.

Florida’s ideas on the “creative class,” commercial innovation, and regional development have been featured in major ad campaigns from BMW and Apple, and are being used globally to change the way regions and nations do business and transform their economies.

Florida is one of the world’s leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. International diplomats, government leaders, filmmakers, economic development organizations and leading Fortune 100 businesses have benefited from his global approach to problem-solving and strategy development.

He is one of the world’s most sought after speakers on global trends, economics, prosperity, competitiveness and growth. Combining in-depth analysis, cutting-edge trends, a fascinating personal story, and just a touch of self-deprecating humor, it’s no wonder Florida was recently named one of Esquire Magazine’s Best and Brightest, alongside luminaries such as Bill Clinton and Jeffrey Sachs.

To book Richard Florida call Executive Speakers Bureau at 901-754-9404.

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  • Speaking Topics:

    Business Culture, Business Trends, Creativity, Globalization, Innovation, Management

  • Travels From:

    California

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Richard Florida - Creative Cities Summit

Richard Florida: The Rise of the Creative Class

Keynote speaker Richard Florida is author of the global best-seller The Rise of the Creative Class and Who’s Your City? a national and international best seller and amazon.com book of the month. His new book, The Great Reset explains how new ways of living and working will drive post-crash prosperity.

He is author of The Flight of the Creative Class and Cities and the Creative Class. His previous books, especially The Breakthrough Illusion and Beyond Mass Production, paved the way for his provocative looks at how creativity is revolutionizing the global economy.

Florida is senior editor for The Atlantic and a regular CNN contributor. He has written for The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, The Economist, The Globe and Mail and The Harvard Business Review. He has been featured as an expert on MSNBC, BBC, NPR and CBS, to name just a few.

Richard has also been appointed to the Business Innovation Factory’s Research Advisory Council and recently named European Ambassador for Creativity and Innovation.

Florida’s ideas on the “creative class,” commercial innovation, and regional development have been featured in major ad campaigns from BMW and Apple, and are being used globally to change the way regions and nations do business and transform their economies.

Florida is one of the world’s leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. International diplomats, government leaders, filmmakers, economic development organizations and leading Fortune 100 businesses have benefited from his global approach to problem-solving and strategy development.

He is one of the world’s most sought after speakers on global trends, economics, prosperity, competitiveness and growth. Combining in-depth analysis, cutting-edge trends, a fascinating personal story, and just a touch of self-deprecating humor, it’s no wonder Florida was recently named one of Esquire Magazine’s Best and Brightest, alongside luminaries such as Bill Clinton and Jeffrey Sachs.

To book Richard Florida call Executive Speakers Bureau at 901-754-9404.

  • Understanding the Global Economic Crisis and Capturing the Opportunities Florida’s new book (Harper Collins and Random House 2010), The Great Reset will provide a better map for understanding and navigating through and beyond today's economic crisis. Florida draws in years of research, case studies and data to show that we are not just facing a shift in our banking and business structures, but a long-term fundamental reset of our entire way of life. Positioning business, regions and the overall economy to grow stronger in the coming decades will require a solid understanding of the Reset. This timely and important speech helps organizations, policy and decision makers to construct a new, more productive way of life for a new era built on a more authentic and sustainable prosperity.

  • Creative Class Communities – City, Regional, and Global Economic Growth This speech focuses on city, regional and global economic growth. It gives community leaders the tools they need to generate greater economic prosperity in their region. No longer are cities competing with neighboring cities, rather mega regions are competing globally. This thought-provoking speech with your city’s crucial leadership will give you the necessary framework to make your community more competitive and vibrant. Richard Florida will share with your audience the most current regional economic and demographic data and knowledge of cutting-edge community-building practices.

  • Talent Wars: Talent Attraction and Retention of the ‘Best and Brightest’ The requirements of the Creative Economy, changing expectations of workers, and demographic shifts have caused a serious shortage in workers resulting in the “Talent Wars”. The Talent Management Speech was developed and led by Florida who has been dubbed the “world’s leading cartographer of talent” by Fast Company. In this speech, Florida distills his framework for how to attract and retain talent and explains his analysis of which locations offer the best talent pools for an innovative and creative workforce. This speech is aimed at corporate leaders, human resources directors, and those responsible for attracting and retaining the ‘best and the brightest’ to their organization.

  • The World is Spiky, Not Flat as Creative Talent increasingly clusters in certain places leaving other locations depleted. Moreover, today’s talent cannot be won over through basic methods such as increased compensation. Based on years of surveying and interviewing members of the Creative Class and exhaustive quantitative and locational analysis, this speech will help you answer the question: Where is the talent and how can my organization attract and retain the creative and highly valuable workforce required for success?

  • Innovation, the Culture of Creativity and Managing for It In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

  • Managing Diversity Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Florida’s Managing Diversity speech provides a framework for making diversity efforts value adding.

  • Creative Class Consumption: Marketing to the Creative Class From BMW and Apple to Equity Office Properties – firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50 percent of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators – from the bohemian index, the gay index and more – to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.
Florida’s research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Who’s Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

TIME

“An urban-development expert…His ideas about revitalizing cities by attracting artists and high-tech workers have influenced a generation of urban planners.”

Poland Ministry of Regional Development

“It was fantastic to listen to Richard…the performance not only fulfilled our expectations but opened a new stage of inspirations for our Ministry to work on the development of regions.”

United Nations Development Program

“Your substantive insights on ‘Creative Cities and Urban Development Reform’ contributed greatly to the deliberations at the Conference.”

11 Reasons the UN Should Make Cities the Focus of Its Forthcoming Sustainable Development Goals
Monday, April 21, 2014

Last week I attended the seventh World Urban Forum in Medellín, Colombia, where more than 20,000 city leaders, urbanists, and planners from more than 160 countries met to discuss the future of cities across the globe.

While there, I called for the United Nations to make cities the centerpiece of its forthcoming Sustainable Development Goals, which are intended to replace the Millennium Development Goals that have guided its economic, social, and human development programs since 2000. In his closing remarks to the Forum, Joan Clos, the Executive Director of the United Nations Human Settlement Program and former mayor of Barcelona, also called for cities to be at the at the forefront of the new goals, a point that was echoed by Eugénie Birch, a professor of Urban Research at the University of Pennsylvania and the chair of the World Urban Campaign.

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