Lynne Lancaster - How to Manage Four Generations
Speaker, author and generation expert Lynne Lancaster is co-founder with David Stillman of BridgeWorks --- a company dedicated to helping corporations and associations bridge the generation gaps in the workplace and marketplace.
Lynne Lancaster's motivating, entertaining style enables her to take demographic demons out of the hands of statisticians and transform them into savvy strategies and practical applications that help individuals and organizations thrive in a multigenerational world. She is known for her business smarts, sense of humor, and ability to engage the full range of audiences.
A classic Baby Boomer, Lynne's speaking, research and writing were inspired by the struggles she witnessed as a communication consultant, where it became obvious that what persuades one generation is often a turn-off for another. Collaborating with her Generation X business partner David Stillman, she developed a philosophy for identifying an organization's generational challenges and then crafting ingenious, tailored approaches to bridging the gaps.
Lynne Lancaster and David Stillman co-authored the best-selling book, When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. It was published to rave reviews by HarperCollins in 2002 and was released in paperback in March 2003. Lynne and David have been featured in TIME magazine and on numerous radio and TV programs, including CNN, CNBC, and the Today Show. In 2003, Binney & Smith, makers of Crayola products, named Lynne their 100th anniversary celebration third party spokesperson.
Generations speaker Lynne Lancaster earned her stripes coaching executives on strategic communication issues. She founded her own management consulting firm, the Lancaster Consulting Group, and developed a stellar corporate clientele that included top executives from companies such as Coca-Cola, Fidelity Investments, Pillsbury, Principal Financial Group, and Ralston Purina. Her work with CEO-author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks Without Being Eaten Alive, Pushing the Envelope All the Way to the Top, and Sharkproof.
Managing Four Generations in Turbulent Times
It's all about how to engage four generations of employees when the outlook is challenging.
Leadership: Bringing Out the Best in Every Generation
We provide strategic insights into each generation's unique leadership style as well as on how each wants to be led.
Make Way for Millennials
As a new generation shows up for work, managers and employees need to understand them so they are productive and engaged from day one.
Marketing and Selling to Four Generations
One size does not fit all! We help energize salespeople and marketing teams with dynamic new tips on how to connect with four uniquely different generations.
Getting to Give: Engaging Donors and Volunteers
We help foundations and other non-profit organizations connect with four generations of members, donors and volunteers.
Attracting and Retaining Four Generations of Association Members
We teach associations ways to attract new members and keep current members active and engaged even in an economic downturn.
Customer Service and the Generations
Your topic of dealing with generational differences in the workplace and in the community could not have been any more on point for both the professional and personal lives of ICMA's audience of city and county managers."
"You did a great job of explaining how history and each person's graduation experiences have affected how they approach their jobs and what businesses can do to adapt to these different generational viewpoints."
Mary Wright Benner
"Your enthusiasm for the topic was quite evident and much anticipated. In fact, many attendees felt your session was the most valuable of the conference."
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