A nationally syndicated columnist, a top selling author and a sought after speaker, Lisa McLeod is a former flunkie for the Fortune 500, a working mother of two and a twenty year marriage veteran who is occasionally finds time for a date with the man she lovingly refers to as her first husband.
Lisa began her career as a sales person for Procter & Gamble. After five years of trolling grocery store aisles - with numerous trainees in tow - Lisa moved into the sales training business. Her corporate clients include Kimberly Clark, Home Depot, Dell Computer, Amgen and Merck.
Unbeknownst to herself and her many seminar attendees, Lisa was gathering material that would later enable her to write her first book, Forget Perfect, now in its 4th printing from Penguin Putnam.
A previous unknown in the publishing world, Lisa’s Forget Perfect message touched a cord with women around the country. She began speaking nationally and now rocks the house everywhere from Pfizer to the Red Hats. Her weekly newspaper column, which began her local paper, is now syndicated around the country.
She has appeared on hundreds of TV shows including Good Morning America, Ali & Jack and major market network affiliates from Atlanta to LA.
She has been seen in major publications like Newsweek, USA Today, O Magazine, the Christian Science Monitor, Glamour and Guideposts, and she has been heard on radio stations everywhere from Phoenix to Philly.
Her passions in life are world peace, pink toe nail polish and the hope that she may one day get caught up on the laundry.
Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud
video-hands-on-table1We assume that salespeople are primarily motivated by money. We couldn’t be more wrong. Drawing from studies of top performing sales organizations, Lisa reveals why the salespeople who sell with Noble Purpose, those who earnestly and factually understand how they make a difference to their customers, outsell salespeople who are primarily focused on sales targets and money. By attending this program, you will:
Understand what a Noble Sales Purpose is, and how an NSP spells the difference between average-performers and top-performers
Identify how to use NSP to increase your win rate and get customers engaged
Learn techniques to reframe your sales narrative, which will invigorate your organization and garner you internal support
Discover why traditional sales coaching has a chilling effect on sales performance, and how to avoid the fatal mistake that sabotages 90% of sales leaders
Master the 10-Second Game Changer, a powerful mental technique to reset yourself for high stakes selling situations
Leave with concrete strategies for bringing a greater sense of purpose into your work and life
“Selling with Noble Purpose” formats: keynote speech, virtual keynote, 2 hour, half-day or full day workshop.
Leading with Noble Purpose
How to Use Purpose to Drive Results, Solve Problems, and Do Work That Makes Everyone Proud
This session is for senior leaders who want to improve morale, increase focus, solve conflicts and lead their teams to better performance. By attending this session, you’ll learn:
Why purpose-driven companies outperform the market by over 350%
Why overemphasis on financial targets erodes morale and revenue
What to do when your organization has lost its sense of purpose
How to master the “your agenda versus my agenda” quagmire
A powerful conflict resolution model to break down turf wars and silos
How Noble Purpose can make you a better and happier leader
Concrete strategies for solving problems during times of change and uncertainty
“Leading with Noble Purpose” formats: keynote, virtual keynote, half-day workshop
Persuade with Purpose
How to Use Purpose to be More Persuasive and Influential at Work
We’ve all been there: You present a great idea, it gets rejected, yet two months later someone else presents the same idea and it’s enthusiastically approved.
This session is for anyone who needs to take the mystery out of persuasion, so they can get support from colleagues, customers or the boss.
You can’t be successful if you can’t persuade. Drawing from interviews with hundreds of leaders, Lisa reveals the mindsets, skills, and techniques that differentiate the top 2%. In this program you’ll learn:
The fatal mistake most people make when they’re trying to persuade
A powerful technique for garnering support from senior leaders
How to use purpose as a framework to gain agreements quickly and easily
The difference between persuading and manipulating (one sticks, the other doesn’t)
Why two people who use the exact same words get completely different responses
Strategies to master the “your agenda versus my agenda” quagmire
How to be successful in the face of ambiguity and change
Three surprisingly simple things that exceptional communicators do differently than everyone else
“Persuade with Purpose” formats: keynote, virtual keynote, half-day workshop
How to Bring Purpose and Happiness Into the Life You’ve Already Got
video-city1Based on Lisa’s popular book, Forget Perfect, this touching humorous program is for every woman who has put herself last on her own priority list. A huge hit with philanthropic organizations and volunteer groups, in this speech Lisa reveals:
Why trying to be perfect doesn’t make people like you more, it makes them like you less
Why striving for perfection creates misery, but having a purpose creates happiness
The meaning of life in two words (no joke)
How to enjoy your life even if your house is a mess, your abs are flabby, and you don’t have greeting-card perfect kids
Why your regular old life can be a special occasion if you let it
“Forget Perfect” formats: keynote, virtual keynote
Noble Sales Purpose™ Workshop
This hands-on workshop is for sales leaders and marketer who want to imbed Noble Sales Purpose into their organizations. You’ll learn how to:
Craft a purpose-driven sales narrative
Use compelling stories in sales calls
Create marketing collaterals
Frame presentations to ignite emotional buy in on the front end
Reframe proposals around value instead of price
Noble Sales Purpose™ formats: 4-8 hour Workshop, 4-part webinar series.
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