Linda Hundt

Entrepreneur, and Founder of Sweetie-Licious Bakery Cafe

Linda McComb Hundt grew up in Lansing, Michigan with a huge sweet tooth, loving her Easybake Oven, and dreaming of owning her own pie shop someday! She married her high school sweetheart, John Hundt in 1985, graduated from Michigan State Univ. with a degree in Education in 1988, and worked as a substitute teacher until 1989.  

Because teaching jobs were scarce, Ms. Hundt went to work in the political arena while her daughters, Ellie and Betsie were young. In 2002, after struggling with depression for many years, Linda quit her job to pursue her life-long dream of starting her pie shop business. As a home-based business, she sold her fare at farm markets and high-end restaurants. In 2005, the business grew into a retail café bakery in DeWitt Michigan. The entire business is based on love and nostalgia through the business’ mission, comfort food, vintage ambiance, and merchandise.  

Ms. Hundt and Sweetie-licious Bakery Cafe have won numerous baking, restaurant, and business awards including; The 2011 Crisco 100th Anniversary Innovation award - $2,000 Best in Show, The Food Network’s “Amazing Pie Challenge”, $5000 Best of Show at the Crisco National Pie Championships as well as two first places in 2011, four first places in 2010 and 2009, three first places in 2008, and one first place in 2007.  

Linda also won the prestigious 2009 Athena Powerlink award, is a member of Central Michigan University’s Entrepreneurial Center Advisory Board as well as the Clinton County Entrepreneur Committee. She was also the member of the 2008 Selection Committee for Women of the Year, sponsored by Greater Lansing Woman Magazine, and is the co-founder of the DeWitt Farmer’s Market. Sweetie-licious was named the SBTC’s Small Business of the Year in 2006.   

Linda has been featured in numerous national, state, and local television segments, magazine, and newspapers including Country LivingMidwest Living, and Parade. Linda is a sought-after keynote speaker, speaking on faith, dreams, and love, as well as giving pie baking demonstrations for hundreds of people at a time.  

Linda resides in a century-old farmhouse with her sweet husband. Her two beautiful daughters are attending college. Linda believes that Sweetie-licious Bakery Cafe can change the world one pie at a time through good food, good pies and good deeds and if you eat pie, you will inevitably, love life.

See Below for Full Bio

  • Speaking Topics:

    CEO's, Religion / Faith, Women in Business

  • Travels From:

    Michigan

  • Price:

    Under $5,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
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Linda Hundt

Linda McComb Hundt grew up in Lansing, Michigan with a huge sweet tooth, loving her Easybake Oven, and dreaming of owning her own pie shop someday! She married her high school sweetheart, John Hundt in 1985, graduated from Michigan State Univ. with a degree in Education in 1988, and worked as a substitute teacher until 1989.  

Because teaching jobs were scarce, Ms. Hundt went to work in the political arena while her daughters, Ellie and Betsie were young. In 2002, after struggling with depression for many years, Linda quit her job to pursue her life-long dream of starting her pie shop business. As a home-based business, she sold her fare at farm markets and high-end restaurants. In 2005, the business grew into a retail café bakery in DeWitt Michigan. The entire business is based on love and nostalgia through the business’ mission, comfort food, vintage ambiance, and merchandise.  

Ms. Hundt and Sweetie-licious Bakery Cafe have won numerous baking, restaurant, and business awards including; The 2011 Crisco 100th Anniversary Innovation award - $2,000 Best in Show, The Food Network’s “Amazing Pie Challenge”, $5000 Best of Show at the Crisco National Pie Championships as well as two first places in 2011, four first places in 2010 and 2009, three first places in 2008, and one first place in 2007.  

Linda also won the prestigious 2009 Athena Powerlink award, is a member of Central Michigan University’s Entrepreneurial Center Advisory Board as well as the Clinton County Entrepreneur Committee. She was also the member of the 2008 Selection Committee for Women of the Year, sponsored by Greater Lansing Woman Magazine, and is the co-founder of the DeWitt Farmer’s Market. Sweetie-licious was named the SBTC’s Small Business of the Year in 2006.   

Linda has been featured in numerous national, state, and local television segments, magazine, and newspapers including Country LivingMidwest Living, and Parade. Linda is a sought-after keynote speaker, speaking on faith, dreams, and love, as well as giving pie baking demonstrations for hundreds of people at a time.  

Linda resides in a century-old farmhouse with her sweet husband. Her two beautiful daughters are attending college. Linda believes that Sweetie-licious Bakery Cafe can change the world one pie at a time through good food, good pies and good deeds and if you eat pie, you will inevitably, love life.


Business Success the Sweetie-licious Way
For business audiences – entrepreneurship / customer service

In an engaging 60-minute presentation, Linda Hundt tells the story of her journey from start-up to star, with tips about business, mission, customer service, and love along the way. You’ll hear:
How Linda achieved her life-long dream of owning her own pie shop – the nationally recognized, award-winning Sweetie-licious Bakery Café – without a lick of business background or money!
How she marketed her business through baking contests, baking classes, and every public relations opportunity available.
How she created such devoted customers that they not only remain loyal, but also spread the word about her product across the country.
How to turn every single customer into a business’s best friend!
How hard work and perseverance helped Linda win the Food Network’s “Pie Challenge” and twelve Crisco National Pie Awards.
Why folks travel hundreds of miles to experience her shop, its food, and the love spilling out of every piece of pie!
 
Linda’s Sweetie-licious Journey… From the Depths to Success
For general and faith-based audiences – love / food / family

A 60-minute open, emotional, and inspirational narrative of Linda Hundt’s personal story which began with a childhood dream and culminated with an award-winning business - with many doubts, setbacks, and failures along the way. Your audience will be inspired by:
Adversity conquered by faith and love… Linda’s story of bankruptcy, depression, God, and her little pie shop that she believes is changing the world – one pie at a time!
Linda’s recollections of family, food and traditions and how her whole life started with her Easy Bake oven!
Dreams that come true… How each of Linda’s dreams – from owning the cutest little pie shop in the world to winning the Food Network Pie Challenge, being recognized by numerous Crisco National Pie Championships, business awards, to writing her own cookbook – came true!
Struggles in the face of success… Linda speaks of her constant struggle with depression and how it actually helped create who she is today.
Most of all… Get ready to get teary-eyed when you hear Linda’s miraculous story of daily epiphanies, God’s gifts, and making your life full of purpose and love! You will understand why she eats pie and loves life everyday!
 
Sweetie-licious Pie Baking Demonstrations
For general audiences

Make your convention or meeting fun and tasty with a one-of-kind demonstration of the lost art of pie baking from the Crisco National Pie Champion, Linda Hundt. Watch and learn with Linda – the happy and energetic owner of the nationally famous, Sweetie-licious Bakery Café in DeWitt, Michigan. 
Linda will demonstrate how simple pie baking can be and more importantly, how fun it can be. Your personalized baking demo includes hands-on instruction, clever conversation, Sweetie-licious award-winning samples, and special Sweetie-licious baking secrets – all wrapped up as a delightful and informative event!

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