Kyra Bobinet on Ice Cream
Kyra Bobinet is a behavior designer, innovator, physician and entrepreneur who translates neuroscience into behavior change and health engagement.
With over 20 years of experience and training from UCSF and Harvard, leading as a [top 3] insurance company executive, creating health start-ups, and teaching at Stanford, Dr. Bobinet focuses her energies on studying why people don’t do what they aspire to do for their health—and how they can!
Dr. Bobinet is the CEO/founder of engagedIN, a behavior design firm that makes engaging products, programs, and communications for the health and wellness industry. Her clients include government, Fortune 100, fitness, health IT, payers, providers, medical device, and biotech/pharma.
Dr. Bobinet received her Masters of Public Health from the Harvard Chan School of Public Health, conducting her thesis on the ROI of Population Health Management strategies. She received her MD from UCSF School of Medicine and her BA in Molecular Cellular Developmental Biology from CU-Boulder.
Dr. Bobinet teaches at Stanford School of Medicine and d.school in patient engagement, mobile health technology and health design. She is a member of the Stanford AIM lab with Dr. Larry Chu and Persuasive Tech Lab with Dr. BJ Fogg.
Dr. Bobinet has created blockbuster products, health apps, and evidence-based programs in mind-body & metabolic medicine for which she was published. As a corporate executive medical director of innovation for over 18 million lives, she designed numerous health and wellness products and a big data algorithm for population health management that has been patented.
Dr. Bobinet lives to change the world and reduce suffering. She serves on the board of directors for the Mind Body Awareness Project, serving at-risk youth, and the Society for Participatory Medicine, serving patient-healer collaborations. In her personal life, she is a mother, surfer, naturalist, and meditator.
Dr. Bobinet has five words of advice on engaging people in health: be caring, authentic, and useful. Her vision and message cuts to the edge of health and wellness innovation, while staying grounded in the measurable value and ROI for all.
Call Executive Speakers Bureau to book Kyra Bobinet for your next event. 901-754-9404.
What happens when the $3 trillion U.S. healthcare industry suddenly hinges on patient engagement to achieve quality, cost, and outcome targets?
In this fresh, evidence-based talk, Dr. Bobinet uses simple brain science to clarify and demystify the what, how, and why of engaging patients and populations in their health at scale.
Key takeaways include:
- achieving patient-consumer convenience, loyalty, and delight
- incentives that work and those that fail
- adherence in the short- and long-term
- using a mix of technology & people for engagement
The most coveted, and perhaps most elusive, goal of the healthcare industry is behavior change. Those who master the art of changing behavior stand to outperform their competition manyfold.
As a designer of successful large- and small-scale interventions, Dr. Bobinet reveals the behavioral and neuroscience drivers behind habit formation, decision-making, and behavior change for non-scientists and scientists alike.
Key takeaways include
- the correct uses of behavioral economics
- how human-centered design can empower people to make healthy choices
- self-tracking and feedback loops that motivate people
- interventions that work for long-term change
Population Health Management
Those who hold the risk of healthcare costs are flocking to adopt population health management but need results and differentiation to succeed.
An early innovator in population health, while at Harvard and at a large payer, Dr. Bobinet shares design secrets for achieving solid results as well as creative approaches to this emerging field.
Key takeaways include:
- surprising fundamentals for population health ROI
- big data and algorithms to identify and stratify populations
- leveraging technology such as telehealth, wearables, and mobile apps
- matching the right intervention to the right patient/member
EDP, Director of Patient Strategy and CommunicationsTriple Threat Communications
engagedIN’s behavioral lens and workshops have completely changed the way our clients view and evaluate their marketing communications efforts. It’s all about the actions/behaviors driven, and that is now the yardstick by which we measure our success.
In addition to engagedIN’s fun, stimulating workshops to unearth practical, effective marketing tactics, their approach has led us to rethink our industry’s entire approach to customer research. We are moving away from motivation-based research into action-based research.
Director for the Office of Consumer eHealthHHSOffice of the National Coordinator for Health IT (ONC)
Dr. Bobinet and the engagedIN team performed above my expectations in shaping and facilitating a meeting of diverse, high-level stakeholders. Their application of techniques from behavioral science and user-centered design greatly informed our shared strategy for scaling the Blue Button Initiative nationwide. They have helped us to apply scarce resources in a way that dramatically maximizes impact and strengthens the links in the community we are working with.
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