Kelly McDonald

Marketing Segmentation Expert

Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends.

Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.

Advertising Age has twice named her company one of the top ad agencies in the U.S.

She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.
She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You”. To book diversity speaker Kelly McDonald call Executive Speakers Bureau 901-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Diversity, Generation X, Marketing, Social, Social Media

  • Travels From:

    Texas

  • Price:

    $15,000 - $20,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
  • News

Diversity in America

Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends.

Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.

Advertising Age has twice named her company one of the top ad agencies in the U.S.

She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.
She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You”. To book diversity speaker Kelly McDonald call Executive Speakers Bureau 901-754-9404.

Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand

How to Market to People Who Are Not Like You: The New Market Segmentation

Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today’s Modern Mom

Changing Demographics and How this Affects Your Business Today and Tomorrow

Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You

Diversity in America: the Growing Impact on Work, Organizations & Consumers

Customer Service: How to Keep Customers Rushing Back for More

Social Media & Marketing: How to Use it to Grow Business in a Low-Cost, No-Cost Manner

Tips & Tricks for Taking Social Media to the Next Level

Disaster Recovery and Crisis Management Using Social Media

How to Connect with Others, Regardless of Age, Wage or Lifestage

Relating, Not Translating: How to Market to U.S. Hispanics

How to be a Latino-Ready & Latino-Friendly Employer: Insights into Your Hispanic Workforce

How to Incorporate Outstanding Customer Service into Your Marketing Plan

Marketing 101 – The Basics of Advertising & Marketing and How to Implement Them

How to Best Reach the Hispanic Family in Your Schools

How to be a Culturally-Ready & Culturally Friendly Employer: Insights into Your Diverse Workforce

Missouri Division of Tourism

“Kelly did an outstanding job presenting to our delegates at the 2006 Missouri Governor’s Conference on tourism. Her presentation was powerful, engaging, motivating and most of all, timely! I know our delegates learned a great deal. It was a pleasure working with Kelly, and I look forward to calling on her expertise again in the future.”

World Shoe Association

“Kelly’s reviews were excellent. Lots of attendees stayed after with questions, which is always a good sign. Kelly is a pleasure to work with; she is always prepared and enthusiastic.”

Automotive Sales Council

“Thanks for everything! The presentation to our group…the copy of your presentation…the clever conversation…You have a great way of presenting interesting facts. Our group got a lot out of your presentation. Your scored the highest of any speaker we’ve ever had. Thanks!”

Automotive Service Association

“Kelly opened the audience’s eyes to concepts that most people had never considered, and they were surprised but very pleased with her intimate knowledge of the subject matter. Kelly is a brilliant communicator, and I really enjoyed her animated style of delivery.”

Should ‘Tweet Seats’ be a Standard Option for Theater-goers?
Thursday, August 8, 2013

Audience members at the Providence Performing Arts Center have a new choice: to tweet or not to tweet during the show. The theater is now setting aside a small number of seats in the back of the venue for individuals who promise to live-tweet from the performance using a special hashtag.

What was once considered taboo (using your Smartphone during a show) is now completely acceptable at a growing number of theaters, including some on Broadway. Advocates for this new option claim that communicating their experience via Twitter or other social-media outlets “makes it feel a lot more personal” and consider the new trend a valuable tool in today’s digital world.

Other concert halls like the Huntington Theater in Boston plan to introduce a “Twittermission” where an artist connected with the production reports the latest happenings and answers questions about the show on Twitter during intermissions. This idea is a bit more conservative, but serves the same purpose- it creates a live “buzz” for the arts and engages more people across all demographics.
- See more at: http://mcdonaldmarketing.com/blog/should-tweet-seats-be-a-standard-option-for-theater-goers#sthash.obBdr5Ix.dpuf

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