Howard Putnam

Former Chairman of Southwest Airlines & Braniff, Current Chairman of InTech Aerospace Services

Howard Putnam was raised on an Iowa farm and learned to fly out of a pasture in his Father's J-3 Piper Cub. He entered the airline business as a baggage handler at Midway Airport in Chicago for Capital Airlines at age 17. Capital was soon merged into United and Howard held thirteen different positions in sales, services and staff assignments in several cities, before being named Group Vice President of Marketing for United Airlines, the world's largest airline, in 1976.

In 1978 he was recruited to become President and CEO of fledgling Southwest Airlines in Dallas, TX. While at Southwest Howard Putnam and his team tripled the revenues and tripled profitability in three years. They also successfully guided Southwest through airline deregulation and Southwest was the first air carrier to order the Boeing 737-300, which later became the largest selling aircraft ever for Boeing.

Howard Putnam led the visioning process at Southwest as well as further developing the "fun" culture and excellent customer service that Southwest is still known for today.  Southwest has been profitable every year for over thirty years, a record unsurpassed by any other airline.

In 1981, Howard was recruited by the board of directors of Braniff International to come aboard as CEO and save and/or restructure the financially failing airline. He was the first airline CEO to successfully take a major carrier into, through and out of chapter 11. Braniff flew again in 1984.

He is the author of The Winds of Turbulence on leadership and ethics. Harvard University wrote a case study on his experiences at Braniff, "The Ethics of Bankruptcy" as a model as to how to handle stakeholders in crisis.

He has also been an entrepreneur, serving as Chairman of a startup investment company and two small manufacturing and distribution companies.

Howard and Krista have two children, Michael, a commercial airline captain and Sue, in public relations and marketing. To book leadership speaker Howard Putnam call Executive Speakers Bureau 901-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Business Ethics, Change, Leadership, Vision

  • Travels From:

    Nevada

  • Price:

    $20,000 - $30,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
  • News

Howard Putnam - Get Motivated Seminar

Howard Putnam Speech Video

Howard Putnam was raised on an Iowa farm and learned to fly out of a pasture in his Father's J-3 Piper Cub. He entered the airline business as a baggage handler at Midway Airport in Chicago for Capital Airlines at age 17. Capital was soon merged into United and Howard held thirteen different positions in sales, services and staff assignments in several cities, before being named Group Vice President of Marketing for United Airlines, the world's largest airline, in 1976.

In 1978 he was recruited to become President and CEO of fledgling Southwest Airlines in Dallas, TX. While at Southwest Howard Putnam and his team tripled the revenues and tripled profitability in three years. They also successfully guided Southwest through airline deregulation and Southwest was the first air carrier to order the Boeing 737-300, which later became the largest selling aircraft ever for Boeing.

Howard Putnam led the visioning process at Southwest as well as further developing the "fun" culture and excellent customer service that Southwest is still known for today.  Southwest has been profitable every year for over thirty years, a record unsurpassed by any other airline.

In 1981, Howard was recruited by the board of directors of Braniff International to come aboard as CEO and save and/or restructure the financially failing airline. He was the first airline CEO to successfully take a major carrier into, through and out of chapter 11. Braniff flew again in 1984.

He is the author of The Winds of Turbulence on leadership and ethics. Harvard University wrote a case study on his experiences at Braniff, "The Ethics of Bankruptcy" as a model as to how to handle stakeholders in crisis.

He has also been an entrepreneur, serving as Chairman of a startup investment company and two small manufacturing and distribution companies.

Howard and Krista have two children, Michael, a commercial airline captain and Sue, in public relations and marketing. To book leadership speaker Howard Putnam call Executive Speakers Bureau 901-754-9404.

Visioning: Some Play The Game, Others Change The Way The Game Is Played 

Southwest Airlines changed the way the game is played in the airline industry.  They created a new model that focused on low costs, low fares and great customer service.  The goal was to expand the size of the pie (market).  They hired "attitudes" and developed skill sets.  Tradition doesn't always work in any industry.  Sometimes you have to flip your model upside down for a fresh look.  

Leadership: Successful Strategies Through Turbulence

Leaders must have a clear and concise vision if they want their organizations to survive and thrive through turbulence. A clear understanding of what business or businesses you are really in is critical. Cultures can then be developed to support the vision and business. Bottom line improvement comes through your people. Howard Putnam has successfully led organizations through the maze following these principles of leadership and will share them with you.

Innovation: Creating a Culture and Process for Ideas to Hatch 

Innovation and bold steps occur in organizations that embrace and foster a climate and culture for risk taking and idea implementation. Howard Putnam proved this philosophy works when he was CEO of Southwest Airlines. He positioned and organized Southwest for growth and profitability utilizing a very flat management structure with decision making and idea development imbedded in everyone's job scope and responsibility. Individuals and teams were rewarded for risk taking and for designing out of the box processes and improvements in productivity, customer service, cost containment, safety and profitability. Brands develop when people thrive in the vision and experience. In this presentation he will describe how this can work in your organization.

Change: Transforming Organizations Successfully & Profitably 

Many organizations are out of alignment in the current turbulent environment. Their design is outdated with bureaucracy and a hierarchy that is expensive and inefficient. Howard Putnam will show you how to transform your business into a "flow state" organization that is focused, nimble, flexible, cost effective and able to utilize the "stages of turbulence" which he will identify for you to take advantage of being in a change state.

People and Culture: Hiring Attitudes & Developing Their Skills

Successful organizations that are in business for the long term, place their people first if they want sustained bottom line improvement. Howard Putnam led the visioning process at Southwest Airlines in which a key element was the culture, putting their people first and matching attitudes with the culture. Happy employees and superior customer service resulted from this concept. He will share behind the scenes looks on how this was accomplished with great stories, humor and concrete suggestions for you.

Ethics: The Ultimate Challenge in Ethics; Are You Really the Person Your Dog Thinks You Are? 

Organizations cannot ignore the need for proactive efforts to ingrain honesty, integrity and trust at every level. Today's environment requires ethical leaders, if they want their businesses to survive and grow. Howard Putnam learned the values of trust and honesty as he grew up on an Iowa farm. He has embodied those principles in his successful business career. He took on the challenge of saving Braniff International only to find the "books had been cooked" prior to his arrival. He will share this character building experience of taking a major airline through Chapter 11 successfully and offer a flight plan for you to implement in your organization.

CHS, Inc.

“I’ve heard nothing but rave reviews since you left the stage. Your presentation really supported the CHS message and resonated with our audience. In my 15 years of hiring the annual meeting keynote, you are clearly the easiest individual with whom I’ve had the pleasure of working. Your communication skills are terrific and your commitment to learning about the organization was evident in your presentation. It’s no surprise the end result was so outstanding!”

Discover Financial Services

“It was our pleasure having you speak - we received A LOT of feedback on how much everyone enjoyed your presentation and how relevant the information you shared was to our current goal of putting our customers first in planning. You truly contributed to the success of our event and helped make it both enjoyable and memorable. We look forward to receiving your weekly e-mails and hope to have the opportunity to work with you again in the future.”

Interval International

“Howard Putnam took the time to understand our industry well in advance of his presentation and was able to effectively relate his experience at Southwest Airlines to the real life challenges we face in the vacation ownership business. In short, his speech was outstanding and well received by the audience.”
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