TEDxGrandRapids - Gabor George Burt - Innovate: Innovation
Gabor George Burt
Gabor George Burt is an internationally recognized expert on Blue Ocean Strategy and Value Innovation; the highly acclaimed, new approach to high-growth strategy formation and implementation conceived by INSEAD professors W. Chan Kim and Renee Mauborgne. He is also regarded as a thought leader on the cognitive perspective of Defying Conventional Wisdom. Taken together, his two spheres of expertise are especially relevant in helping organizations to create successful strategies during times of economic uncertainty.
Gabor is also the chief architect and original host of the Blue Ocean Executive Experience series, an exclusive immersion forum on Blue Ocean Strategy and Defying Conventional Wisdom. He is actively involved in shaping strategy with a diverse group of international clients spanning from Fortune 500 firms to successful start-ups, as well as in his own wide-ranging application of the Blue Ocean and DCW concepts.
An engaging and provocative presenter, Gabor aims to uncover the core concepts of Blue Ocean Strategy and the mindset of Defying Conventional Wisdom in a way that is immediately accessible for his audiences. He is a frequent lecturer and advisor to companies on the topic of innovation and strategies that lead to uncontested market space.
In addition to a BA degree in psychology from Amherst College, Gabor holds an MBA degree from INSEAD in France.
To book Gabor George Burt call Executive Speakers Bureau at 901-754-9404.
Gabor George Burt's Topics
Blue Ocean Strategy. Companies have long engaged in head-to-head competition and battled over market share, leading to little more than incremental differentiation. And in today's overcrowded industries and global economic uncertainty, competing head-on results in nothing but a bloody "red ocean" of rivals fighting over a shrinking profit pool. Luckily, there is an alternative: Blue Ocean Strategy is considered the most influential new concept in management, and challenges everything you thought you knew about the requirements for strategic business success.
Since publication in March 2005, the book of the same name has been translated into 40+ languages, shattering the all-time record for the most widely translated book by Harvard Business School Press. It is a worldwide best seller, and the term "Blue Ocean" has become part of business vocabulary to label high-impact and successful strategic moves.
Content of keynote presentation (60-75 minutes):
* The practical application of Blue Ocean Strategy.
* The core logic and mindset behind creating blue oceans and defying conventional wisdom.
* Using a provocative combination of examples and anecdotes, the presentation brings to life the visual framework of Blue Ocean Strategy and Value Innovation (Strategy Canvas, Value Curves, Six Paths and Four Actions).
* Participants take away the foundation for discovering their own blue ocean of uncontested market space, breakthrough value for customers, strong profitability and high staff motivation.
Blue Ocean Strategy: Senior Management Workshop. The first part of this accelerated session is an interactive presentation that uncovers the core essence of Blue Ocean Strategy. Through a series of revealing examples, the intuitive principles and visual mapping tools of Blue Ocean Strategy are demonstrated. Participants absorb the framework to begin mapping their own strategy canvases and the inspiration to seek out blue ocean market spaces.
For the hands-on segments that follow, participants are broken into small teams and get to experience the application of BOS to their own strategic issues (specific topics determined in advance with client, based on responses to preliminary questions). Each team will go through the visual mapping process and apply the strategic logic of Blue Ocean Strategy to uncover and express ideas that simultaneously target high differentiation AND lower costs. It is this dual pursuit (which we call 'Value Innovation') that allows companies to discover uncontested market space.
In between each team discussion/exercise, participants reassemble to review and critique each others' results. During the entire session, the Blue Ocean Strategy facilitator takes on the role of an objective outsider, who continuously provokes and challenges participants to step out of their habitual ways of thinking. His role is critical in getting participants to distill the complicated strategic landscape into its most simple, core elements. The facilitator will push participants to lock in on such questions as:
* What are the six most important competition criteria of your business today and how can you challenge them?
* How can you become market driving (creating demand) rather than market driven (responding to demand)?
* Can you identify sources of new value to customers, where you actually takeaway or eliminate dimensions of your current offering?
* To what extent are you currently in the blue ocean, or in the red ocean?
Expected outcome of the Workshop:
* Portfolio of strategic ideas and directives generated - easily comparable via the visual mapping of strategy canvases
* Convergence of ideas into common strategic intent ? via the selection of the most compelling strategy canvas
* Strong foundation for participants on the concept and application of Blue Ocean Strategy, for continued use in aligning and guiding strategy formation within the company
Blue Ocean Strategy--One Day Collective Workshop. Companies have long engaged in head-to-head competition and battled over market share, leading to little more than incremental differentiation. And in a day and age of global economic uncertainty and difficult times, the relevance of Blue Ocean Strategy (BOS) is heightened because it leads companies to identify
sources of increased customer value AND lowered costs simultaneously.
What company can afford not to do this currently?
Traditionally, the first step towards the application of BOS is a one or two-day individual Workshop, in which the executive team of one company can examine its own strategic position via BOS and Value Innovation. However, the pricing for these workshops is prohibitively high for some companies on their own. Therefore, in response to difficult economic times, a 'blue ocean' solution has been created, allowing access to the same educational components at an affordable price level.
Through a Collective Workshop format, we would bring together five to six companies that are interested in applying BOS, for a one-day, intensive workshop. Each company can delegate four to five executives, making the total group size between 20 and 30 (an ideal range). During the educational and presentation components, all participants would be together -- adding an element of cross-learning. However, during the application segments, each company's team would be in a separate break-out room, so that confidentiality is not compromised. During the application segments the facilitator walks among the teams to lend explanations and critique.
As the result of the workshop, each company's team will come up with a strategy canvas for their business (or product group or new project), and a portfolio of blue ocean ideas based on the Six Path Framework and Buyer Utility Map. This provides a good basis for continuous, systematic application of BOS strategy within each company.
Following the workshop, participating companies can form a BOS discussion group that could meet periodically to discuss progress, and of course we could also provide further support on next steps.
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