Ed Brodow

Bestselling Author and Business Negotiation Expert

Ed Brodow is an internationally renowned expert on the art of negotiation. Former SEC Chairman Harvey Pitt called him the “King of Negotiators.” Ed is negotiating consultant to some of the world’s most prominent organizations, including Microsoft, Goldman Sachs, Starbucks, Learjet, Raytheon, Philips, Hyatt, The Gap, Revlon, Zurich Insurance, Mobil Oil, the IRS, and the Pentagon.

He is the bestselling author of four books including his latest, Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals (Doubleday). As a nationally recognized television personality, Ed has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. Ed’s negotiating techniques have been showcased in The Washington Post, Los Angeles Times, Wall Street Journal, Entrepreneur, Business Week, Smart Money, Forbes, and Selling Power.

In previous careers, Ed was a corporate sales executive (IBM, Litton Industries), Marine Corps officer, and Hollywood movie actor with starring roles opposite Jessica Lange, Ron Howard, and Christopher Reeve.

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  • Speaking Topics:

    Customer Service, Life Balance, Negotiating, Sales

  • Travels From:

    California

  • Price:

    $15,000 - $20,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
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Ed Brodow - Keynote

Ed Brodow

Ed Brodow is an internationally renowned expert on the art of negotiation. Former SEC Chairman Harvey Pitt called him the “King of Negotiators.” Ed is negotiating consultant to some of the world’s most prominent organizations, including Microsoft, Goldman Sachs, Starbucks, Learjet, Raytheon, Philips, Hyatt, The Gap, Revlon, Zurich Insurance, Mobil Oil, the IRS, and the Pentagon.

He is the bestselling author of four books including his latest, Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals (Doubleday). As a nationally recognized television personality, Ed has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. Ed’s negotiating techniques have been showcased in The Washington Post, Los Angeles Times, Wall Street Journal, Entrepreneur, Business Week, Smart Money, Forbes, and Selling Power.

In previous careers, Ed was a corporate sales executive (IBM, Litton Industries), Marine Corps officer, and Hollywood movie actor with starring roles opposite Jessica Lange, Ron Howard, and Christopher Reeve.

  • Negotiating in Turbulent Times
    Audiences relate to this topic because in today's challenging business climate, the ability to negotiate can make the difference between success and failure. That's why Ed Brodow's entertaining and informative negotiation keynote is always SRO: Standing Room Only. Audiences love how Ed relates his talk to their unique issues. For a group of real estate brokers and agents, he gave advice about negotiating with clients when the market takes a nosedive. For an audience of bankers, Ed discussed the importance of negotiating with the system to achieve a workable life balance. For a publishing association, Ed talked about negotiating with "the devil," referring to their tongue-in-cheek reference to literary agents. Ed's practical ideas, high energy, and humorous anecdotes will create an upbeat rhythm for your meeting or convention.

  • The Human’s Guide to Win-Win Negotiating
    Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, monkeys, Ed Brodow's entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side's perspective and explore options for mutual satisfaction. According to Ed’s new book, Negotiation Boot Camp (Doubleday): “If both sides feel satisfied, everything is possible.” Your audience will laugh their heads off when Ed shows photos of monkeys negotiating. And they will love it when Ed challenges them to decide: "Are you a chimp or are you a bonobo?"

  • Sales Negotiation: More Is Better
    When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren't afraid to say "no." Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”

  • Life Balance
    Ed Brodow debunks the myths of success as he shows your audience how to lead a more personally fulfilling life. Based on his best selling book, Beating the Success Trap (HarperCollins), Ed argues that balancing the competing aspects of your life is more important than money, fame, status, and power. With insight, humor, and self-revelation, he challenges our toxic definition of success: Instead of envying people who have more money or fame, create a balanced lifestyle that fits your own temperament and preferences. In this increasingly complicated world, success is the result of taking risks, maintaining a sense of balance, and being true to yourself. Your audience will walk away feeling more excited about their jobs and their lives.

  • Acting Techniques for Executives
    Ed Brodow applies Hollywood acting skills to give business executives greater command over presentations and business meetings. He demonstrates how to convert nervousness into energy, tell an exciting story, and hold the audience in the palm of your hand. A veteran member of Screen Actors Guild, Ed has appeared on film with Jessica Lange, Ron Howard, and Christopher Reeve. This talk originated when several of Ed’s clients begged him to share his crowd-pleasing presentation techniques.
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