Clyde Fessler, the retired Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic turnaround for over the 24 years.
Fessler joined Harley-Davidson in 1977 as the Advertising and Promotions Manager, and soon was promoted to Director of Marketing Services. In that position he lead the establishment of Harley Owners Group, which now has over 1,000,000 members and is the largest enthusiast club in the world.
As General Sales Manager in the early 1980s, he established new policies and programs, many of which are still in effect today. As Director of Licensing, Clyde created a new business that has received national recognition enhancing the brand to the general public as well as adding substantial financial value to Harley-Davidson.
As Vice President of General Merchandise, he repositioned the rider accessory department and led the MotorClothes team from $20 million in annual sales to over $100 million in a period of five years.
As Vice President of Motor Accessories, he developed the plan and strategy that doubled the business in three years and tripled it in five years.
In the role as Vice President of Business Development, Clyde played a key role in developing strategic direction for the company, developing the rental program, and “The Rider’s Edge” safety training program.
Clyde is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson … a relationship that has generated over $71 million in donations since 1981.
Clyde retired from Harley-Davidson in early 2002 and is now active as a consultant and motivational speaker. He enjoys fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles, with his wife, Joan.
To book Clyde Fessler call Executive Speakers Bureau at 901-754-9404.
– David Baggett SAS Americas Marketing and Support
Thank you for serving as the keynote speaker at the SAS Executive Conference “Leveraging Business Analytics to Optimize Your Manufacturing Enterprise.” Your insightful comments established the foundation upon which the remainder of the conference was built. We look forward to working with you again.
– Kirk Groenendaal International Brotherhood of Electrical Workers (IBEW)
Clyde hit the long ball home run for us. We have had several requests for the speaker info regarding Clyde. Clyde and his wife’s attendance at the receptions Friday night was also viewed as a great added value and to their credit was noticed by our attendees (the important folks) not just the management. The most often repeated line from the attendees “this was the best Saturday in our history.” A large part of that is directly related to Clyde.
– Caroline Duetsch Kubik Manager, Kraft Food Communication
In the name of the Kraft Foods Europe Integrated Marketing Team, we would like to thank you for the great speech you made on Monday, May 16th and for all the learning’s we were able to take out of it. It was an incredible, inspiring and motivating moment of togetherness with our Senior Marketers and thank you that you made it happen. Hope to get the chance to meet you soon again.
Penny Ransom VP Strategic Planning and Brand Management Network Health Plan
What an engaging speaker! Clyde captivated the audience with his presentation. He had a terrific story to tell, but what made it even better was that he made the connection between his story and ours. Attendees were inspired and entertained. You can't ask for more than that to wrap up an annual sales meeting. Clyde was fabulous.
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