Chris Brogan, the president of Human Business Works, is a pioneer in the social media revolution. An eleven-year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals, he seeks to show audiences how to tap into the power of social networks to build a brand's influence, reputation, and overall value.
Brogan has been deeply involved in social media since 1998, creating a blog back when the activity was still known as "journaling." He first realized the power of new media tools when he was able to save a telecommunications company he was working for $3 million by getting valuable manufacturer information from an audio podcast. His blog at chrisbrogan.com ranks in the top five of the Advertising Age Power150 and in the top ten at Technorati.
Brogan is the New York Times best-selling author of Google+ for Business: How Google's Social Network Changes Everything, as well as the New York Times and Wall Street Journal bestseller Trust Agents, co-written with Julien Smith. Trust Agents was a game-changing book explaining that today's consumers are more savvy, informed, and cynical than ever before, and that trust itself is the most valuable currency in today's consumer market. Social networks and personal connections have far more influence on consumers than marketing messages. His latest title is The Impact Equation, published in October 2012.
Brogan hosts the Inbound Marketing Summit and Inbound Marketing Bootcamp events with CrossTech Media, bringing together experts in the field of new media marketing to share the latest strategies, tools, and best practices to utilize new marketing methods to grow businesses. He is also the co-founder of PodCamp, an international new media conference series that has held over 60 events around the world. Brogan frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.
To book Chris Brogan call Executive Speakers Bureau at 800-754-9404.
LEARNING WITH A SIDE OF CONVERSATION AND HUMOR
Chris Brogan educates businesses and organizations on emerging business, communications, and technology trends and strategy insights. His speaking style is vibrant, humor-laden, energetic, and personal. Chris customizes every presentation to address the audience at hand, and he adjusts during the presentation to match the level of comprehension as he goes along.
Chris covers these topics from the 10,000 feet level all the way down to the step-by-step, depending on audience and need. He has presented to book publishers, school administrations, technologists, marketers, government agencies, realtors, students, entrepreneurs, and many other groups. Private corporate speaking has included places like SAS, Microsoft, Google, IBM, Vanguard, American Family Insurance, General Motors, Coke, Titleist, Pepsico, Comcast, and others.
Is Your Social Media Marketing Even Working?
Having worked with several large and small companies on various facets of their use of social media to conduct business, Chris has a unique perspective on what’s worked and what hasn’t. This speech can work in several ways: either internally with all of the cards on the table, or also in a conference setting with your constituents explaining some examples from other organizations (not by name) that haven’t worked as well, plus the roadmap to getting the social media aspects of your digital marketing in alignment. This presentation works much better as a very interactive conversation, but also can be a presentation that will help with very actionable takeaways for later.
Content Marketing and Lead Nurturing
Chris has built business via content marketing both for his own business as well as for other corporations in various industries. Whether it’s business to consumer or b2b, a working marketing model is to create content that is useful to a prospective customer. But if you write it, will they come? Not a chance. There’s a lot more of a challenge in building content that has appeal, that draws in readership/viewership, and that then becomes something useful for prospecting. Learn a simple model that will deliver actionable results and help you create useful business throughout the sales cycle, including into the lead nurturing stages.
Helpful is the New Business Frontier
Everyone else is tweeting at your prospective customers. They are shoving offers out on their digital channels. They have a blog. You’re getting lost in the noise. How will you win loyal customers? Be helpful. It sounds so simple, and yet, many companies and industries have yet to take on this challenge and earn the business that awaits someone willing to do the work. You can buy banner ads or you can deliver exactly what your potential customer needs exactly when they need it. Yes, you can measure that banner ad much more easily. But is that converting? And is it creating lasting business value? We have a lot to cover in this process, but you’ll find the results to be quite rewarding.
Master the Digital Channel
You were told to “get online” and the cash registers would ring. You dutifully went about building out elements of your digital presence (maybe a blog and Twitter and a few random YouTube videos), and not much happened. Not enough to make you excited.Chris Brogan has taught companies large and small, associations, and individuals how to master the digital channel. How do you generate leads in a world where the attention wars are raging? How do you improve sales processes? What can you measure? And where will you most likely go wrong?If you’re looking for leads, more attention, sales, business impact, and you’re still not getting much from your digital channel, this is your talk.
Optional Master the Digital Channel Workshop
If you enjoyed the keynote presentation, Chris Brogan offers a workshop (you can set the amount of time, though 1 hour would be the minimal amount of time) for follow-on information, keyboard-level guidance as to what one might do with this information.This workshop works great as a live experience, but can also be made available as an email-based eight-week course delivering videos, screencasts, audio, and a workbook to tie it all together.What you get with the Master the Digital Channel experience is all action and next-steps and no ra-ra. Haven’t you had enough speeches that cover the “You’ve gotta go out there and be human and join the conversation?” What might work better is knowing how to actually do something that delivers bottom line value to your organization. That’s what you get from Chris Brogan. That’s what you get from Master the Digital Channel.
GOOGLE+ FOR BUSINESS
You’re on Facebook. You’ve got a Twitter account. The company is blogging. Why does there have to be another social network? Google+ is the new social network launched by the #1 search engine in the world, Google, and it changes everything! Why? Because Google (the search engine) indexes public posts on Google+ (the social network) rather quickly, and it seeks out social interactions and links shared within that social network to sites like yours. Google+ is built with collaboration in mind. There are several technologies available for free inside of this social network that you’re paying for elsewhere. And there are even more reasons to get in and start using Google+ that we’ll talk about at the event.
Brave Now: How Confidence and Your Other Super Powers Will Deliver Success
You are the superhero you’ve been waiting for. Learn from Chris Brogan how you can do the work you want to do, live without the tangles of other people’s expectations, and improve upon the daily practices you need to accomplish the goals you want to attain. This isn’t some mild-mannered motivational speech. We start by leaping a tall building with a single bound, but we finish with actionable steps that will help you claim your secret identity and make IF happen.
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