Disruption in Healthcare - Bruce Himelstein
Bruce Himelstein - Healthcare
Thriving in Disruption
With an illustrious decades-long career in hospitality, Bruce Himelstein is credited with leading some of the travel/hospitality industry’s most prestigious brands, including Loews Hotels and The Ritz-Carlton.
As the former Chief Marketing Officer for Loews Hotels, Himelstein oversaw sales, marketing and communications efforts for all Loews Hotels & Resorts in the U.S. and Canada. Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Himelstein has transformed companies into game-changing industry innovators. Previously, as the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign. The campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele, while opening up a whole new market by attracting a new generation of guests to the $3 billion global brand. Himelstein and the campaign are featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard.
An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He also participated in interviews with Wharton Business School on XM Sirius radio and Forbes’ CMO Series.
Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.
Call Executive Speakers Bureau to book Bruce Himelstein for your next event.. 901-754-9404.
Innovation as Market Driver
How do established brands keep their edge and increase their market share? Innovation and marketing guru Bruce Himelstein turned the global iconic brands such as Ritz-Carlton and Loews Hotels into a contemporary trend. Bruce mastered the art of using innovative technologies to grow profits but also to expand the customer bases of numerous brands and reach new markets. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process and using data, trends, and staying digitally relevant is imperative in a constantly changing environment. Attendees will see how innovation can drive business performance no matter what the state of the market. Himelstein blends examples of market successes and failures, audience participation, and personal anecdotes to give audience members practical advice and wisdom they need to innovate their brands.
During his tenure leading the sales and marketing division at The Ritz Carlton Company, Bruce Himelstein drove initiatives for the $3 billion company among 70 properties and 32,000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through growth by reinvention. Service has been at the heart of Himelstein’s experience and career DNA. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Attendees additionally takeaway lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards necessary change.
Thriving During Market Change in Healthcare
How does an organization manage and excel in a market where demand is growing, patient expectation are changing, and resources are shrinking? Bruce Himelstein, globally recognized former CMO of Ritz Carlton, Loew’s hotels and former hospital board member will show you how to survive the market disruption in healthcare and succeed in today’s landscape. An expert with deep understanding of the nuances in a complex and competitive healthcare environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Audiences will see why hospitality in health care matters and how using empathy can bring about an exceptional experience for your patients. Himelstein will reveal how the same secrets he used to make Ritz Carlton the top luxury brand can add patients and improve patient satisfaction for hospitals and healthcare organizations.
Attendee - Tennessee Hospital Assn. Annual Meeting
"EXCELLENT PRESENTATION!!....CAPTIVATING SUBJECT...RIGHT ON TARGET!"
CEO Luxury Institute, LLC
Bruce Himelstein is one of the most innovative marketing executives in the luxury industry. Bruce is a trusted expert for top tier brands and an engaging and prolific speaker. His speaking and consulting engagements will prepare you to tackle the present as well as the future with proven best practices.
CEO, Shady Grove Hospital, Rockville, MD
"As a hospital president committed to creating exceptional patient experiences, I found Bruce Himelstein's insights, keen sensibility, practical recommendations and candid input proved a valuable contribution to our patient-centered care journey." He saw things through a "different lens" which enriched our perspective on patient/consumer experience. As a board member, he listened and learned about our unique circumstances. Then Bruce challenged and encouraged us to identify opportunities and to expand the use of proven hospitality approaches into our healthcare delivery settings." Thank you Bruce for sharing your talent with me and the SGAH leadership team."
"Bruce did a wonderful job presenting to the Executive Learning Network group at The Jack C. Massey College of Business at Belmont University. He’s personal, engaging, and shared examples the executive members can put to work in their own industries. The time was invaluable, and I’d have Bruce back to speak again. He’s easy to work with and wanted to make sure that he connected in a way that was meaningful for both the audience and program expectations. It was a homerun!"
Senior Living Services
Bruce is an inspiring speaker. He can make you laugh, energize a crowd and motivate people to act. His hospitality experience enabled us to focus on the customer and improve our marketing programs. Bruce’s leadership skills were in no small measure an integral part of improving the company’s value proposition.
Starkey Hearing Technologies
"Thank you for your inspiring and informative speech on Saturday. It was a true pleasure to have you join us. The feedback from the team was outstanding. You had an impact and made a difference."
"I have seen Bruce Himelstein in action as a client of mine, when he worked at Ritz-Carlton, and as a guest speaker to my students at Syracuse University. Aside from being a savvy and inspirational professional, Bruce is a natural storyteller. Bruce captivates his audiences. Most importantly, he captivates them with a purpose: to reach heights of marketing they never dreamed possible."
Next Stop for Streetwear Brand; Hotel Rooms & Lobbies
Friday, July 22, 2016
By: Andrew Asch
Hotel branding consultant Bruce Himelstein said that hotels typically host boutiques that will attract a certain crowd, just like any mall. The hotel retail market features a wide range of boutiques from the boutiques of European fashion houses at Las Vegas Strip hotels to golf shops at golf resorts. It’s a big market, but he also sees a trend of hotels scaling back on retail.
“A lot of hotels are eliminating retail. It’s cheaper to carry a couple of toothbrushes at the concierge desk. They’d rather hold [retail] spaces for other things,” he said. Himelstein founded BJH Group of Boca Raton, Fla.
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