Bill Schley

Best-Selling Author & Award Winning Branding Executive

Bill Schley is author of Why Johnny Can’t Brand: Rediscovering the lost art of the big idea (Penguin/Portfolio), a book based on his "Dominant Selling Idea" philosophy and personal brand-building experience. It won the "Top 5 Marketing Book of 2006", award from Booz Allen Hamilton’s Strategy + Business magazine, and has been used in the curriculums at respected MBA programs around the

US . He is also a marketing creative executive and successful entrepreneur, having built brands at nearly every business stage from global giants to promising start-ups several of which were his own companies.

 

Schley is currently President of david ID, a strategic branding firm he co-founded in 2003. Before that, he was a founder and chief brand strategist at two businesses that went from a standing start to become #1 industry brands in their categories. Home Financial Network began with 5 employees. In three years it had a staff of over 50 and was sold to Sybase, a New York Stock Exchange company. The merger was re-named Financial Fusion and in just eighteen months, went from #4 to #1--the top brand in its new category as reported by Celent, a major industry research group.

Schley began as a writer at Ted Bates, the legendary New York Advertising Agency where he won the national Effie Award for sales-effective advertising. He later took time out to write a movie screenplay for 20th Century Fox. His first book, Power-of-10, was a nationally acclaimed best seller published by HarperCollins in 2001. Schley has appeared on CNBC is a frequent guest on TV and radio programs. He is a featured speaker at industry conferences on communications and branding.

He is a graduate of Harvard University , a trans-Atlantic sailor and an avid skydiver.

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  • Speaking Topics:

    Branding, Communication Skills, Creativity, Management

  • Travels From:

    Connecticut

  • Price:

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    Notes on Fees

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Bill Schley CNBC

Bill Schley: The Microscript Rules

Bill Schley is author of Why Johnny Can’t Brand: Rediscovering the lost art of the big idea (Penguin/Portfolio), a book based on his "Dominant Selling Idea" philosophy and personal brand-building experience. It won the "Top 5 Marketing Book of 2006", award from Booz Allen Hamilton’s Strategy + Business magazine, and has been used in the curriculums at respected MBA programs around the

US . He is also a marketing creative executive and successful entrepreneur, having built brands at nearly every business stage from global giants to promising start-ups several of which were his own companies.

 

Schley is currently President of david ID, a strategic branding firm he co-founded in 2003. Before that, he was a founder and chief brand strategist at two businesses that went from a standing start to become #1 industry brands in their categories. Home Financial Network began with 5 employees. In three years it had a staff of over 50 and was sold to Sybase, a New York Stock Exchange company. The merger was re-named Financial Fusion and in just eighteen months, went from #4 to #1--the top brand in its new category as reported by Celent, a major industry research group.

Schley began as a writer at Ted Bates, the legendary New York Advertising Agency where he won the national Effie Award for sales-effective advertising. He later took time out to write a movie screenplay for 20th Century Fox. His first book, Power-of-10, was a nationally acclaimed best seller published by HarperCollins in 2001. Schley has appeared on CNBC is a frequent guest on TV and radio programs. He is a featured speaker at industry conferences on communications and branding.

He is a graduate of Harvard University , a trans-Atlantic sailor and an avid skydiver.

  • Communication Skills
  • Creativity
  • Branding & Advertising
  • CEOs & Business Leaders
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