Bill Looney

Retired 4 Star General and Leadership Speaker

SUCCESSFUL LEADERSHIP is the art of creating environments where organizations and individuals routinely EXCEED EXPECTATIONS!!!!

General William R. "Bill" Looney, III is an accomplished, highly decorated retired Air Force officer who rose from the rank of cadet to 4 Star General during a distinguished 40 year career. During that time, he commanded 12 different organizations in peace and war which is more than any other Air Force officer in the history of the Air Force. More importantly, every organization he led rose to higher levels of achievement and, in every case, exceeded expectations.

General Looney began his career as a Cadet at the United States Air Force Academy in June of 1968. During his cadet tenure he held the highest rank in the Cadet Wing as both a junior and senior. With graduation, he pursued his lifelong dream of becoming a pilot. With completion of training, he was assigned to Ubon, Thailand as a gunship pilot. Upon return to the United States, he became an instructor pilot in the training command. From there General Looney was selected for F15 Eagle training and spent the next 20 years as a fighter pilot. He commanded a squadron, 2 wings, a joint task force, and an air expeditionary force as a fighter commander in peace and war.

After being promoted to Brigadier General, he became commander of the Armed Forces Staff College, a joint professional military educational institution. That assignment then led to his move to Air Force Space Command where he held 3 leadership positions and was responsible for all space operations for the Air Force. Next he was reassigned to the Acquisition Command, and commanded 2 organizations that were responsible for procurement of Air Force command and control capability and the purchase and sustainment of all aircraft in the Air Force Inventory. The combined budgets of these organizations exceeded $25 billion per year.

General Looney's final assignment was as the Commander, Air Education and Training Command, an organization of 100,000 personnel, and 17 bases with the responsibility for recruiting, educating, and training all members of the Air Force. Since his retirement, General Looney has spoken to numerous organizations and groups to share his vast and unique leadership experiences. He also is a consultant to numerous Fortune 500 companies, sits on several Boards, and teaches at 2 universities. He and his wife of 40 years, Marilyn, have 2 married daughters and 3 grandchildren (currently ?). General William R. "Bill" Looney, III is an accomplished, highly decorated retired Air Force officer who rose from the rank of cadet to 4 Star General during a distinguished 40 year career. During that time, he commanded 12 different organizations in peace and war which is more than any other Air Force officer in the history of the Air Force. More importantly, every organization he led rose to higher levels of achievement and, in every case, exceeded expectations.

General Looney began his career as a Cadet at the United States Air Force Academy in June of 1968. During his cadet tenure he held the highest rank in the Cadet Wing as both a junior and senior. With graduation, he pursued his lifelong dream of becoming a pilot. With completion of training, he was assigned to Ubon, Thailand as a gunship pilot. Upon return to the United States, he became an instructor pilot in the training command. From there General Looney was selected for F15 Eagle training and spent the next 20 years as a fighter pilot. He commanded a squadron, 2 wings, a joint task force, and an air expeditionary force as a fighter commander in peace and war.

After being promoted to Brigadier General, he became commander of the Armed Forces Staff College, a joint professional military educational institution. That assignment then led to his move to Air Force Space Command where he held 3 leadership positions and was responsible for all space operations for the Air Force. Next he was reassigned to the Acquisition Command, and commanded 2 organizations that were responsible for procurement of Air Force command and control capability and the purchase and sustainment of all aircraft in the Air Force Inventory. The combined budgets of these organizations exceeded $25 billion per year.

General Looney's final assignment was as the Commander, Air Education and Training Command, an organization of 100,000 personnel, and 17 bases with the responsibility for recruiting, educating, and training all members of the Air Force. Since his retirement, General Looney has spoken to numerous organizations and groups to share his vast and unique leadership experiences. He also is a consultant to numerous Fortune 500 companies, sits on several Boards, and teaches at 2 universities. He and his wife of 40 years, Marilyn, have 2 married daughters and 3 grandchildren (currently ?).

To book leadership speaker Bill Looney call Executive Speakers Bureau 901-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Inspiration, Leadership, Motivation

  • Travels From:

    Texas

  • Price:

    $10,000 - $15,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
  • News

General Bill Looney Exceeding Expectations

Gen William R Looney III, 1972 Distinguished Graduate Founders Day 2014

General Looney on America and the USAF

SUCCESSFUL LEADERSHIP is the art of creating environments where organizations and individuals routinely EXCEED EXPECTATIONS!!!!

General William R. "Bill" Looney, III is an accomplished, highly decorated retired Air Force officer who rose from the rank of cadet to 4 Star General during a distinguished 40 year career. During that time, he commanded 12 different organizations in peace and war which is more than any other Air Force officer in the history of the Air Force. More importantly, every organization he led rose to higher levels of achievement and, in every case, exceeded expectations.

General Looney began his career as a Cadet at the United States Air Force Academy in June of 1968. During his cadet tenure he held the highest rank in the Cadet Wing as both a junior and senior. With graduation, he pursued his lifelong dream of becoming a pilot. With completion of training, he was assigned to Ubon, Thailand as a gunship pilot. Upon return to the United States, he became an instructor pilot in the training command. From there General Looney was selected for F15 Eagle training and spent the next 20 years as a fighter pilot. He commanded a squadron, 2 wings, a joint task force, and an air expeditionary force as a fighter commander in peace and war.

After being promoted to Brigadier General, he became commander of the Armed Forces Staff College, a joint professional military educational institution. That assignment then led to his move to Air Force Space Command where he held 3 leadership positions and was responsible for all space operations for the Air Force. Next he was reassigned to the Acquisition Command, and commanded 2 organizations that were responsible for procurement of Air Force command and control capability and the purchase and sustainment of all aircraft in the Air Force Inventory. The combined budgets of these organizations exceeded $25 billion per year.

General Looney's final assignment was as the Commander, Air Education and Training Command, an organization of 100,000 personnel, and 17 bases with the responsibility for recruiting, educating, and training all members of the Air Force. Since his retirement, General Looney has spoken to numerous organizations and groups to share his vast and unique leadership experiences. He also is a consultant to numerous Fortune 500 companies, sits on several Boards, and teaches at 2 universities. He and his wife of 40 years, Marilyn, have 2 married daughters and 3 grandchildren (currently ?). General William R. "Bill" Looney, III is an accomplished, highly decorated retired Air Force officer who rose from the rank of cadet to 4 Star General during a distinguished 40 year career. During that time, he commanded 12 different organizations in peace and war which is more than any other Air Force officer in the history of the Air Force. More importantly, every organization he led rose to higher levels of achievement and, in every case, exceeded expectations.

General Looney began his career as a Cadet at the United States Air Force Academy in June of 1968. During his cadet tenure he held the highest rank in the Cadet Wing as both a junior and senior. With graduation, he pursued his lifelong dream of becoming a pilot. With completion of training, he was assigned to Ubon, Thailand as a gunship pilot. Upon return to the United States, he became an instructor pilot in the training command. From there General Looney was selected for F15 Eagle training and spent the next 20 years as a fighter pilot. He commanded a squadron, 2 wings, a joint task force, and an air expeditionary force as a fighter commander in peace and war.

After being promoted to Brigadier General, he became commander of the Armed Forces Staff College, a joint professional military educational institution. That assignment then led to his move to Air Force Space Command where he held 3 leadership positions and was responsible for all space operations for the Air Force. Next he was reassigned to the Acquisition Command, and commanded 2 organizations that were responsible for procurement of Air Force command and control capability and the purchase and sustainment of all aircraft in the Air Force Inventory. The combined budgets of these organizations exceeded $25 billion per year.

General Looney's final assignment was as the Commander, Air Education and Training Command, an organization of 100,000 personnel, and 17 bases with the responsibility for recruiting, educating, and training all members of the Air Force. Since his retirement, General Looney has spoken to numerous organizations and groups to share his vast and unique leadership experiences. He also is a consultant to numerous Fortune 500 companies, sits on several Boards, and teaches at 2 universities. He and his wife of 40 years, Marilyn, have 2 married daughters and 3 grandchildren (currently ?).

To book leadership speaker Bill Looney call Executive Speakers Bureau 901-754-9404.

Leadership In Command:

Leadership that Inspires and Motivates - As an AF officer at the time of retirement, he commanded more organizations than any other AF officer in the history of the USAF.  He has a wealth of leadership experiences in diverse organizations and in the commercial sector as President of a small business. 

Exceeding Expectations

Leadership Traits 

Leading During a Crisis

Defense/National Security:  Having spent forty years in the military and retiring as a four star general, he can speak on many topics of interest from training, international interests, historical perspectives, current world events, threats to security. 

DOD Acquisition:  He has commanded 2 of the 3 acquisition centers in USAF, and spent the past 8 years supporting defense companies in the pursuit of opportunities.  General Looney has been exposed to both sides of the acquisition world.

 

Other Titles:

Leadership Perspective 

• Follower Expectations 

• Ethical Leadership and Decision-Making 

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