Barbara Sanfilippo

CSP, CPAE, Speaker, Author, Consultant

Rated frequently as one of the best speakers at conferences, Barbara is known for her high energy, audience interaction and idea-packed programs. She’s been recognized by business leaders, educators and association members as being at the top of her game and inspiring people to new heights.

In 2011, Out of hundreds of nominees, she was awarded the prestigious “Top 5 Speaker” designation by Speakers Platform as one of the world’s most respected and compelling speakers in sales and customer service and building customer relationships. She’s one of the highest-rated women speakers and sales speakers and was the only woman awarded in the sales and customer service category.

Each year, Speakers Platform recognizes five speakers, within fifteen popular topic areas, based on: expertise, professionalism, innovation within the topic area, client testimonials and references, presentation skills, original contribution to the field. For the 2011 nominees, over 14,000 votes were cast by business leaders, educators, association members and others from around the world, a testament to the far reach and popularity of the 155 final nominees.

In 2000 she was inducted into the Speaker Hall of Fame by a council of her peers. This is a prestigious lifetime award for speaking excellence and professionalism bestowed by the National Speakers Association. Candidates selected for the award must excel in eight categories. 

Barbara is more than an award-winning motivational keynote speaker -- she’s an author, consultant and coach who partners with leading companies throughout the US to enhance customer relationships, increase sales and inspire leaders.

Whether you engage Barbara for an energizing, one-time event or longer term, you can be assured she will:

  • Engage, inspire and motivate audience members to take positive action that improves performance
  • Provide a memorable and tailored message to bolster and advance your current initiatives
  • Collaborate with you on ideas and tools to reinforce and extend the value of her message long after an event
  • Let business motivational keynote speaker Barbara Sanfilippo demonstrate how she will energize your audience and inspire them to get the results you want.

See Below for Full Bio

  • Speaking Topics:

    Customer Service, Management, Motivation, Sales, Time Management

  • Travels From:

    California

  • Price:

    $7,500 - $10,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
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Barbara Sanfilippo Demo

Rated frequently as one of the best speakers at conferences, Barbara is known for her high energy, audience interaction and idea-packed programs. She’s been recognized by business leaders, educators and association members as being at the top of her game and inspiring people to new heights.

In 2011, Out of hundreds of nominees, she was awarded the prestigious “Top 5 Speaker” designation by Speakers Platform as one of the world’s most respected and compelling speakers in sales and customer service and building customer relationships. She’s one of the highest-rated women speakers and sales speakers and was the only woman awarded in the sales and customer service category.

Each year, Speakers Platform recognizes five speakers, within fifteen popular topic areas, based on: expertise, professionalism, innovation within the topic area, client testimonials and references, presentation skills, original contribution to the field. For the 2011 nominees, over 14,000 votes were cast by business leaders, educators, association members and others from around the world, a testament to the far reach and popularity of the 155 final nominees.

In 2000 she was inducted into the Speaker Hall of Fame by a council of her peers. This is a prestigious lifetime award for speaking excellence and professionalism bestowed by the National Speakers Association. Candidates selected for the award must excel in eight categories. 

Barbara is more than an award-winning motivational keynote speaker -- she’s an author, consultant and coach who partners with leading companies throughout the US to enhance customer relationships, increase sales and inspire leaders.

Whether you engage Barbara for an energizing, one-time event or longer term, you can be assured she will:

  • Engage, inspire and motivate audience members to take positive action that improves performance
  • Provide a memorable and tailored message to bolster and advance your current initiatives
  • Collaborate with you on ideas and tools to reinforce and extend the value of her message long after an event
  • Let business motivational keynote speaker Barbara Sanfilippo demonstrate how she will energize your audience and inspire them to get the results you want.

Dream Big! What’s the Best That Can Happen? or
Dream Big! Success or Significance?

In these busy times, we may be questioning our priorities and what success means to us. Are we addressing the important areas in our life such as: family, friends and service to others? Truly successful people have a sense of purpose, focus and personal fulfillment. In this idea-packed, interactive and entertaining program, Barbara will help you rate your life satisfaction index, define what success and happiness means to you, make time to enjoy more Cappuccino Moments™ and create your biggest dreams. You'll leave energized with a renewed sense of priorities and actions you can take to achieve success and live a life of significance. So be sure to attend this special program by an award-winning speaker.

NOTE: This entertaining, inspirational and popular keynote program is based on Barbara's book, Dream Big! What's The Best That Can Happen? Give a copy to every audience member and ask about a volume discount.

Target Audience: General -- has broad appeal

Life is a Cappuccino - When is Enough, Enough?

What is "success"? For some, it may be reaching a specific income level, having a "fat" bank account or a beautiful home. For others, it may be taking special vacations, spending more time with our family or enjoying nature. As we rush down the road of life — a key question to ask is, “Am I making a living or living my life?” In this idea-packed and energizing session, Barbara will help us evaluate the critical choices necessary to slow down, live with an attitude of gratitude, and find time to sip cappuccino!

Target Audience: General -- has broad appeal

Outclass Your Competition with Five-Star Service or
The Evolving Sales and Service Culture - What's Next!

Thousands of dollars are spent annually on what many CEOs think will develop a sales and service culture in their organization. Usually these are short-term "quick fixes" like training and incentives. Why are the effects fleeting? Why are these approaches ineffective over the long term? Those who are successful in sales and service take steps that reach to the very core of their organization. Topical solutions won’t work. In this idea-packed, interactive program, Barbara Sanfilippo outlines a comprehensive, step-by-step process to build a high performance service and sales culture. Topics include: measuring internal and external service, developing standards, setting goals, instilling accountability, providing incentives and recognition, orienting new employees and much more. You'll receive a detailed handout, useful exhibits, suggested timetables, pitfalls to avoid and a process you can begin immediately.

Target Audience: CEOs, senior/mid-management, sales and marketing directors, business owners and customer service professionals

Staff Engagement - The Key to Bring Your Service and Brand Alive

Do you have staff that are physically present but mentally absent? Now that you’ve invested in training, incentives and marketing programs, how will you earn the commitment of your staff? Engaged and involved staff is the key to build customer relationships and bring your brand alive. A new logo and brochures do not serve your customers—your people do. In this idea-packed, energizing and interactive program, you’ll discover how to: identify the signs and causes of disengagement, prevent this “disease” from spreading, increase productivity and most of all win the hearts and minds of your staff!

Target Audience: CEO's, manager, supervisors, business owners, service quality directors and customer service/HR professionals

Build a Business, Advise a Client, Get a Life!

Are you building a business or are your building a book of business? In today’s competitive and fast moving environment you may get so caught up in attracting and advising your clients that you neglect to plan for your own future. If you want to take your business to the next level, you must put on your CEO hat, leverage yourself, build value, and identify those opportunities and strategies that will get you there. Maybe it’s time to bring in a junior professional, upgrade technology, change your marketing program, evaluate profitability, outsource key functions or create an exit strategy to enjoy life more. In this idea-packed, energizing and interactive session, you’ll discover the key ingredients necessary to grow your business, mastermind with your peers and begin planning for your future success. You’ll leave energized with a clear direction to build your business and get a life!

Target Audience: Entrepreneurs, business owners, investment and insurance professionals with a client list and seeking to grow their business


Winning Sales Strategies of Top Performers - The Critical Edge!

What does it take to thrive as a sales and marketing professional or entrepreneur in the future? How can you attract warm calls and gain a competitive advantage? In this idea-packed and energizing program you'll discover proven secrets you can use to:

Attract business to you easily and make warm calls
Promote and position yourself as an expert and a "mini celebrity"
Demonstrate customer appreciation and retain loyal clients
Follow-up and touch prospects and clients in a persistent manner with email and other creative methods.
Conduct pre-call planning to focus on getting the business
Critique calls to improve overall effectiveness
Dream big and achieve your goals

Target Audience: Sales Representatives, entrepreneurs and consultants

Build a Winning Sales Team -- Sales Management Best Practices

To be successful, sales representatives, business development professionals and calling officers need motivated and talented sales managers to improve performance. Unfortunately, many managers have never been given any training in "sales management" skills. As a result, they just focus on "reaching their numbers". What they don't realize is to reach their sales targets they must spend the time to develop and help people succeed. Just like a coach who is committed to helping an athlete win a gold medal, committed sales managers can make a significant difference in the performance of their team. Whether you have the title of sales manager or not, if you are responsible for generating revenue through your team--this idea-packed program will give you practical tools you can use immediately to increase performance. Barbara will review best practices utilized by top sales managers.

As a result of this program you¹ll discover proven strategies such as:

How to get your people focused on the right activities that get results as opposed to just focusing on the bottom line.
How to observe and critique sales calls to help your people master the consultative sales process.
How to ensure your people have a consistent and persistent system to follow up effectively and build relationships. The power of email marketing and follow up will also be discussed.
How to reenergize your sales meetings and create a stimulating, valuable and participative experience for your team.

Target Audience: Sales managers and business owners who want to improve the performance of their sales team.

Five Star Service and Sales - It Starts With Me!

Each contact with a customer or member is a "moment of truth". Front-line staff must always be ready and willing to go the extra mile. Support staff also play a key role by being responsive to their "internal customers" or fellow employees. All staff must make the change from order takers to order seekers. In this highly entertaining and informative program, attendees will learn why service is so important, how to acknowledge and greet people, how to serve our internal customers, how to recognize cues and approach the customers about our services, and, most importantly, how to take responsibility for motivating ourselves.

Target Audience: Customer contact and support staff

How to Manage Your Book of Business - The Secret to Expanding Customer Relationships

Chances are some of your VIP customers are feeling neglected and are ripe for being stolen. What are you doing to reach out and touch your best customers, build loyalty, and nurture profitable relationships? As a relationship manager or sales representative your primary role is to retain your "A" customers and expand relationships with your "B" customers. In essence, your job is to effectively manage your "book of business." In this program, you'll get valuable information you can use to begin confidently contacting your key customers.

In this idea-packed and energizing program, you'll discover:

Your primary duties as a relationship manager
Best practices to manage your book of business
How to create a profiling form to get to know your customers
How to make the initial introductory call with confidence
How to build trust and engage your customers in conversation
How to recommend a service or product
How to set up an effective follow up system
How to add value to the customer relationship with VIP service and education
How to conduct client review meetings

Target Audience: Relationship managers, sales and investment professionals, account executives, and anyone seeking to expand relationships with an assigned list of customers or members.

The HR Director's Role - Be Savvy, Be Strategic, Be Smart

In today's fiercely competitive environment, savvy human resource professionals who add value and impact revenue will win the respect and support of CEO's and senior management. In addition to hiring staff and monitoring benefit programs, HR can be the driving force behind strategic initiatives. In this idea-packed, energizing and interactive program, Barbara will outline proven strategies you can use to be viewed as a key contributor and business partner. This program was highly-rated at SHRM's 2003, 2005 and 2006 national conventions. Topics include how to:

Think like a strategist, not simply an executor
Support your firm's strategic initiatives
Tie HR initiatives to actual sales results
Deliver internal service to key business units
Score a big win, promote your accomplishments and much more!

Target Audience: All human resource professionals

Consider a Sales and Service Management Planning Retreat

The Sales and Service Management Planning Retreat is an interactive workshop outlining a comprehensive, step-by-step process for building and/or advancing a sales and service culture. Participants at our retreats identify their strengths and weaknesses, determine key priorities and set specific action steps. With a unified management team, they are then able to develop a list of implementation priorities.

Participants receive a detailed handout, useful exhibits, suggested timetables, and pitfalls to avoid. The program is tailored to your organization. This retreat is ideal if your team needs education on what the sales and service culture development process entails, a greater sense of urgency and buy-in and a step-by-step action plan. The planning retreat will create substantive discussion around pertinent issues and become a catalyst to move forward and determine future priorities.

Lead in High Definition – Build a High Performance Team

As a franchisee or small business owner you have a high sense of urgency to grow your business and succeed. Therefore, everyone on your team needs to be an active contributor and add value in their role. Mediocrity and the status quo are not acceptable. In this idea-packed and energizing program you’ll discover key strategies you can use immediately to raise performance, evaluate your business and get a life! Don’t miss this special program by an award-winning speaker, author and consultant! Topics include:

--Avoid these ten most common pitfalls that derail most business owners
--How to think like a CEO, be strategic and leverage your time and talents
--Evaluate your current team, make changes and plan for future growth
--Embrace the Olympic coach mentality and inspire high performance
--Build loyal and profitable client relationships
--Get a life, expect the best and Dream Big!

Hollister-Stier (Allergy Extracts)

Super job! I've never seen anyone prepare and present sales and client relationship concepts in such a powerful, creative and engaging way. You clearly practice what you preach. We have a very specialized product yet you knew about us, our business and delivered exactly what our sales reps needed. For such a short session we got valuable tools to make more effective calls and position our reps as consultants. Even our more experienced reps were impressed and very favorable in their comments. You exceeded our expectations and delivered value, practical ideas and tons of motivation!

Press Ganey

“Awesome! Excellent speaker! Very motivational! I cannot wait to present these items to my management team! Great ideas!” “Barbara was exciting, motivating and fun. I respect her ideas and plan to implement many. Thanks!”

BrightStar Franchising, LLC,

Outstanding Barb! Your motivational keynote, Lead in High Definition -- Build a High Performance Team! at our Annual Franchisee conference was fantastic. You did the most homework of any speaker I've ever met in the 20 years I've planned events, including reviewing our key processes, speaking with our franchisees and our CEO and customizing the program to our objectives. It was wonderful to see our group highly engaged, interacting, excited, laughing, writing and having fun! Plus the information you shared was completely relevant to them and will help them build their team, increase sales and grow their business. You delivered a unique, experiential keynote with a roadmap to follow, a call to action and the inspiration to succeed--a great return on our investment. We look forward to having you back to speak at our Branch Leadership Conference and regional events.

American Academy of Medical Administrators

Our members gave you very high marks for your energizing and idea-packed leadership program, High Definition People - The Key to Ignite Passion, Performance and Personal Responsibility at our annual conference. As senior health care executives they appreciated both the inspiration and information they can use to engage their staff, lead like an Olympic Coach and dream big! In fact, they "demanded" we have you back. So by popular demand we are pleased to invite you as our closing keynote speaker next year. Some member comments: "Barbara was electrifying! She kept our attention through participation and truth-based facts that spoke through leadership." "One of the best speakers of the conference. Please bring her back!" "Absolutely top notch! Definitely gave me something to add to my tool box." "Outstanding presentation; she was enthusiastic, concise and provided tools we can use as soon as we get home." "Amazing. WOW, LOVED IT!!! I needed this!"
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