Adam Hartung’s approach to business growth is counterintuitive, provocative – and effective. In fact, he says, “If you apply my methods, I can guarantee you success.” He backs that bold claim up with a track record of results from 20 years of practical experience in developing and implementing strategies to take advantage of emerging technologies and new business models.Today, he writes, consults and speaks worldwide. His book, Create Marketplace Disruption: How to Stay Ahead of the Competition (Financial Times Press, 2008), helps leaders and managers create evergreen organizations that produce above-average returns.
Adam began his career as an entrepreneur, selling the first general-purpose computing platform to use the 8080 microprocessor when he was an undergraduate. He is currently Managing Partner of Spark Partners, a strategy and transformation consultancy. He spent eight years as a Partner in the consulting arm of Computer Sciences Corporation (CSC) where he led their efforts in Intellectual Capital Development and e-business. Adam has also been a strategist with The Boston Consulting Group, and an executive with PepsiCo and DuPont in the areas of strategic planning and business development.
At DuPont Adam Hartung built a new division from nothing to over $600 million revenue in less than 3 years, opening subsidiaries on every populated continent and implementing new product development across both Europe and Asia.
At Pepsi, Adam led the initiative to start Pizza Hut Home Delivery. He opened over 200 stores in under 2 years and also led the global expansion M&A initiative acquiring several hundred additional sites. He also played a lead role in the Kentucky Fried Chicken acquisition.
Adam Hartung has helped redefine the strategy of companies such as General Dynamics, Deutsche Telecom, Air Canada, Honeywell, BancOne, Subaru of America, Safeway, Kraft, 3M, and P&G. He received his MBA from Harvard Business School with Distinction.
Through a rich collection of case studies and stories, Adam keeps his presentation relevant and focused on your industry, your business, your marketplace. He reveals four steps to innovation that have been proven successful over and over again in a wide variety of industries. Your team and your employees will understand what it takes to turn an organization in a new direction and seize the opportunities in a turbulent market in order to launch new growth and innovation.
- Beating the competition through marketplace disruption.
- Seizing hidden marketplace opportunities.
- The four steps to innovation management, implementation, growth and success post-2009.
Corporate VP, Home — Networks Mobility, Motorola, Inc.
Adam presented practical, actionable viewpoints to our management team. Using a combination of examples and specific to-dos, he explained how we can avoid a lock-in mindset that has resulted in the downfall of many a company! His engaging style made it easy for our team to internalize the concepts.
VP and Chief Marketing Officer, Kennametal Inc
Adam is a dynamic speaker with his pulse on strategies for a fast evolving global world. His presentation fired up our teams with real world examples and exceeded our expectations. The message to prevent ‘lock-in’ to our strategies and push the envelope in new areas where we can see opportunity was perfect for our leadership conference. Everyone should read his book.
President of slashBlue
Adam’s talk was an eye opener for me. While I knew that my business would change drastically in the next few years, this was a wake up call that we needed to get in front of market demand. Defending the past was not going to help us survive. Since Adam’s talk, we have keyed in on what our customers value and have allocated time and money to pursue disruptive products and services. While I don’t know if we will be the next Apple, I am getting reactions from clients such as, “Wow! That sounds easy, like it would serve us better and cost less!” Thanks for the wake up call Adam!
Adam spoke at a recent Cars.com strategic leadership meeting, with a focus less on inspirational rhetoric and more on a hard-headed dose of reality about what's hard about innovation and what's at stake. His insights encouraged us to look beyond today's market structure and made an immediate impact on our leadership dialog and the need to allocate resources to "white-space" product development.