The Water Coolers specialize in comedic songs and sketches about work, life and ...
It goes without saying that most meetings and events have a lot of common goals—bring people together, strengthen connections between one another and provide training, education and motivation.
Often, though, it can be tough to keep attendees 100 percent focused throughout the course of a session or opening keynote. That’s where The Water Coolers come into play.
The Water Coolers specialize in comedic songs and sketches about work, life and everything in between, says executive producer Sally Allen, a senior management consultant and former meeting planner.
The group, which was originally created by event professionals, for the meeting and event industry, incorporated a blend of New York comedy writers and business people from around the country that performs its act across the nation since its Off Broadway run in 2002. The acts are tailored to any kind of event audience—corporate or association—and they build a set list that aligns with meeting objectives and the culture of attendees.
“If an event planner just wants to have pure entertainment that makes people feel closer to each other, because they’re laughing at stuff they share, that’s what we bring,” Allen said. “The key is, we’re very goal focused. What does this planner want to accomplish? When I was hiring entertainment, I always had something I needed to achieve—even if it’s as simple as making people laugh.”
Allen says The Water Coolers’ demand comes from the fact they get their audiences.
“We know that an audience of professionals is filled with intelligent, often competitive, always hard-working people, who, for the most part, love their work,” she said. “They’re not cynical, but they’re typically very bright and for them comedy needs to be smart and in a business setting the humor must always be appropriate. I think that’s a part of what clients appreciate about our work and why they so often hire us again and again. That and the fact that people will genuinely laugh out loud.”
The group uses a combination of three things that also helps drive their popularity: a high level of comedic talent, a strong service orientation and consistency.
“Someone said to me once, ‘The rap on you guys is that you are always great. Not some times,’” Allen added. “I love that, and we really pride ourselves on every single show being great.”
As event planners are always under the gun to demonstrate the value of this type of entertainment investment, The Water Coolers are constantly trying to find out what exactly it is the planner is trying to achieve, such as motivating a sales team or just creating a bond with clients through laughter and cheer.
The Water Coolers are also have a vendor relationship with Las Vegas Meetings by Caesars Entertainment, which includes Caesars Palace, Paris Las Vegas, Harrah’s Las Vegas, Flamingo Las Vegas, Bally’s Las Vegas, Planet Hollywood Resort & Casino or the Rio All-Suites Hotel & Casino. So the next time you hold an event at any of these properties, you can get a customized musical number for your organization or event for free.