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  • Mobile Location Apps: The Next Big Tech Trend?

    Chuck Martin, Mobile Location Apps: The Next Big Tech Trend?

    What’s the next big tech thing for your business? Look no further than your own smartphone. It “changes everything, again,” says Chuck Martin, who wrote The Third Screen: Marketing to Your Customers in a World Gone Mobile.

    Nearly 50 percent of American adults already have a smartphone, according to a survey by the Yankee Group. More than half of respondents indicated they plan to buy one as their next mobile device.

    Smartphones have three characteristics (the 3 A’s) that marketers covet: The devices are always on, always near and always dear. You'd be hard put to find another advertising medium has all three.

    At the 2012 SXSW festival, speakers extolled the benefits of hyperlocal promotions on mobile devices. They touted the value of friends or a trusted influencer endorsing a brand or product and how that affects the purchasing process.

    My company, Pokos, gleaned a few insights from the SXSW discussions about the evolution of using mobile apps to reach customers. This trend might change your marketing strategy, yet again.

    Here Comes SoLoMo

    SoLoMo is shorthand for “social-location-mobile.” It refers to the newest products that combine the best of location-based and mobile technologies with social media to engage customers.

    Small merchants and retailers might be the earliest adopters of SoLoMo, but marketers will want to capitalize on the enhanced social engagement the tech makes possible. More local businesses, restaurants and large retailers will soon follow.

    Here's how it evolved.OPEN Cardmember Timo Platt is the founder and CEO of Pokos Communications. The company's social-messaging mobile platform delivers new text, broadcast and brand-marketing solutions for smartphones.

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