Articles From Taylor Pearson View Profile

Share this Article
  • Hunt Your Sacred Cows

    Taylor Pearson, Hunt Your Sacred Cows

    Hunt Your Sacred Cows: trend recognition for fun and profit

    “The first principle is that you must not fool yourself — and you are the easiest person to fool.”
    – Richard P. Feynman, Nobel Prize-winning Physicist

    I’ve gone deer hunting three times in my life. I am a very bad deer hunter. I usually listen to audiobooks and fall asleep in the deer stand. The only time I saw a deer was because the deer’s hoof stepped on a fallen branch that cracked very loudly and woke me up. I was so surprised that I jumped out of my chair, almost fell out of the tree, and scared the deer away long before I could even attempt to shoot it.

    If you’ve never been deer hunting, the kind I’m talking about entails waking up at four in the morning and crawling into a deer stand, usually a folding chair (like you see at high school baseball games) strapped to a tree thirty feet above the forest floor.

    You sit in the chair for four or five hours and turn on your spidey senses. If you hear a twig snap in the distance, you turn your head slowly, like the lone woman in a horror movie turning to see the serial killer with the kitchen knife behind her, and look intently into the woods in the hope of seeing a flash of movement that would indicate a deer.

    The most important skill in deer hunting is being an incredibly intent observer.
    Yet the difficulty of being an intent observer is magnified by how rarely your intense observation pays off.

    99% of the sounds that you do hear perched in the stand aren’t made by a deer. They might be the crack of a tree branch under the weight of a fresh snow, or a squirrel running through the brush. To have any chance at killing a deer, you must very slowly, scan the area from where each sound seems to jump. If it does happen to be a deer, the rewards are so large that even though you’re wrong 99 times out of a hundred, you still need to look.

    This isn’t an essay about hunting deer. It’s about hunting cows. Not your domesticated Angus or Hereford breed, but a breed of cow which shares more of the characteristics of a deer. This breed of cow rarely emerges from its hiding places in our minds and culture. It is almost impossible to see, even when in plain sight. It blends into the fabric of our world so seamlessly as to seem almost inseparable from reality.

    I am talking about the sacred cow.

    A sacred cow is any idea, custom, or institution that you (often unconsciously) hold to be above criticism. Sacred cows govern how most people live their lives, how they make all their day-to-day decisions from what time they get up, where they work to who their friends are. Yet, they are almost impossible for most people to see.

    The term sacred cow is a figurative reference to the elevated place of cows in Hinduism, so that’s as good a place to start our examination of sacred cows as anywhere. Amalendu Misra, a senior lecturer at the department of politics, philosophy and religion at Lancaster University, diagnosed the case of a Muslim man who was murdered near New Delhi by a lynch mob on suspicion of killing and eating a calf.

    The crowd didn’t think beyond what they considered an unquestionable truth: cows are sacred. Pound for pound, beef is the cheapest meat in India, cheaper than chicken, goat or lamb. They did not consider that most muslims eat beef for simple economic reasons not as a religious statement.
    This phenomenon is not relegated to Indian culture and actual sacred cows. It is true of any culture at any given moment in history.

    If you read history, sacred cows are usually the things you read which cause you to facepalm. 

    Click Here to Finish Reading the Essay on TaylorPearson.me.

More Articles From Taylor Pearson » The Only 3 Ways To Be More Productive
Share this Article
X

FIND A SPEAKER

TESTIMONIALS

Testimonials
  • As always, you deliver excellent service. Thanks!
    Camden National Bank
  • "Richard, Your ability to put me in front of just the right group again and again, is nothing short of amazing. You work your tail off, you sweat the ...
    Alan Hobson
  • You ladies really are the BEST!  After this event I am going to be on the hunt for keynote speakers in May.  I really want to work with you ...
    ICMI
  • "I want to thank you for helping with our Principals Day event. Marshall Goldsmith was excellent. Not only is Marshall the consummate professional, be...
    Burns & McDonnell
  • "Let me just say again, what a pleasure it is to work with you and ESB. You really make it harder for others to reach the bar."
    ASTD
  • We could not have done it without you.  Thank you for the outstanding suggestions.  The speakers were by far the best we have ever had.
    FedEx
  • I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers Bureau ha...
    Intel
  • I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not have found ...
    West Virginia Tourism
  • "My entire team has enjoyed the experience of working with you and ESB more than words can express. Everything was handled in a professional and timel...
    Cregger Company
  • "Thank you so much for all your help in putting this together on such short notice. I will definitely use your services again in the future."
    Applied Materials
  • "WOW, is all I have to say and thank you!  Our event was a huge success and you never steer me wrong, both David Cottrell and Ryan Estis were exc...
    ICMI
  • "We loved our speakers. Thanks to you and your team for your outstanding service and thank you for your patience!"

    National Association of the Blind
  • The event was EASY Cake! and it went over very very well.  Thank you so much for the help and organization, it made my life very easy. 
    Boys & Girls Club
  • "The group that I work with to obtain all of my keynote speakers is Executive Speakers Bureau and I can tell you that I don’t like working with ...
    Indiana Youth Institute
  • "As I mentioned before, your engagement model was incredibly easy to work with, and I know we came to you on short notice!  I would highly recomm...
    Capitol One
  • The Nebraska Hospital Association along with numerous other state hospital associations have enjoyed a long-standing relationship with Executive Speak...
    The Nebraska Hospital Association
  • "I wanted to share with you feedback of my experience in working with Executive Speakers Bureau.. Very responsive and detail oriented.  When I wa...
    Amdocs
  • We truly appreciate the excellent support and attention to detail we have received from Executive Speakers Bureau.  They have provided us with so...
    IBM
  • "Thanks to you and Jo for all your efforts.  Connie Podesta and Roger Dow were great!"   
    National Apartment Association
  • Bridgeworks was awesome!!! Great feedback from all!! Thanks for all of your collaboration and positive we'll use you in the future.  
    Johnson & Johnson
  • "I appreciate your recommendations.  In addition, you are always a pleasure to work with and understand the pains of an over worked meeting plann...
    Milliman
  • "I will be sure that all involved know what a wonderful resource you have been. The universe smiled on me when I discovered Executive Speakers and you...
    Ocala Eye
  • "This year’s speaker line-up at our Summer Meeting was the best yet. We knocked it out of the park. Thanks for all your help securing such excel...
    North Carolina Hospital Association
  • Thanks to you, Jo and the rest of your team.  You are the BEST.  Knowing you are behind a speaker allows us the luxury of concentrating on o...
    Ohio Hospital Association
  • "I LOVE this list that you sent me! I emailed several different places on Tuesday an...
    CoreLogic
  • Thanks to Richard and Jo for all the coordination. Another homerun from Executive Speakers Bureau!  
    Wisconsin Hospital Association
  • Everything went really well and we really enjoyed having Jack Uldrich as our speaker!  He was entertaining and funny and provided great examples....
    Novo Nordisk
  • "You made my job so much easier! You are the only bureau I will use."     
    Sigma Systems
  • "We not only went 3 for 3 but I'd say they were all home runs! Thanks for your help on the speakers. It was a key and very positive component of our c...
    Chem-Dry
  • "Your tenacity and persistence in staying in touch with us is a model example of good salesmanship and partnering.  I will be using you as an exa...
    Schneider Electric
  • "Everyone loved Bob and he was so nice on site. Thank you for all you did. The process was so easy and we will definitely work with you again next yea...
    NBC
  • Thank you to both of you for everything surrounding Mr. Will as our special guest. I suspect, soon, I will be in touch regarding our next event. 
    Oxford Financial
  • "I shared with Kaplan [Mobray] that I had never had this type of experience with ANY vendor I have worked with in the past. Your responsiveness to urg...
    Gates Corp.
  • "OMG Richard! As always you make me look like a rock star. Every single speaker we selected hit it out of the park. Thank you again. Can't even say wh...
    Arizona Hospital and Healthcare Assn.
  • "My mind was very much at ease knowing that Jack Uldrich was so well prepped.  I will definitely use your agency again."  
    EAIE
  • “Thank you guys it was a pleasure working with you.... You made the whole process easy. Thanks again”
    CableNation
  • Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year and I have ...
    First Midwest Bank
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call us to discuss how we can help find the right speaker for your organization.

Get Ideas in 2 Hours or Less

Please fill in information below

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in two hours or less.


Privacy by SafeSubscribeSM