Articles From Bruce Himelstein View Profile

Share this Article
  • Next Stop for Streetwear Brand; Hotel Rooms & Lobbies

    Bruce Himelstein, Next Stop for Streetwear Brand; Hotel Rooms & Lobbies

    For Adam Derry, the hot new retail neighborhoods are hotel lobbies and hotel rooms.

    He recently opened a second location for his ADBD-brand boutiques in the lobby of the W Hotel in Hollywood. The shop, ADBD Hollywood at the W Hotel, is 200 square feet. But the large sign for the ADBD store can light up the entire lobby at night as guests travel for a night’s adventure.

    They can also order ADBD clothes and accessories to be delivered to their rooms like a room-service meal at all hours of the day and night. “Adam is integrating fashion and in-room service,” said Leon Young, general manager of W Hollywood Hotel & Residences. Derry has also worked with W Hotels Worldwide in the past on a project redesigning sheets using sustainable materials for the company’s North American properties.

    The lobby shop is typically open from 2 p.m. to 10 p.m. If hotel guests want ADBD purchases sent to another address, the clothes can be delivered by a driver. An ADBD Welcome Card is given to guests with room keys at registration. Guests will know about ADBD before they leave the W, Derry said.

    Derry has run a boutique at 430 N. Fairfax Ave. in Los Angeles since 2013. The street often is considered the Rodeo Drive for streetwear. Many people who drop by the Fairfax shop are young and highly influenced by hip-hop music and culture.

    Derry took a chance on opening a shop in a hotel lobby, which attracts a much wider group of people. “We want to be where the wider, global culture is. We want to be in that crossroads,” he said.

    Hotel branding consultant Bruce Himelstein said that hotels typically host boutiques that will attract a certain crowd, just like any mall. The hotel retail market features a wide range of boutiques from the boutiques of European fashion houses at Las Vegas Strip hotels to golf shops at golf resorts. It’s a big market, but he also sees a trend of hotels scaling back on retail.

    “A lot of hotels are eliminating retail. It’s cheaper to carry a couple of toothbrushes at the concierge desk. They’d rather hold [retail] spaces for other things,” he said. Himelstein founded BJH Group of Boca Raton, Fla.

    At the ADBD Hollywood boutique, guests can find ADBD’s gender-neutral hoodies and fleece pants, which are made from hemp and cotton jersey. Core price points range from $100 to $300. The line is manufactured in Los Angeles. The brand is branching out into leather jackets, and the clothes have been spotted on NBA stars such as Russell Westbrook, hip-hop star Post Malone and country musician Sam Hunt. Derry said that the look of the brand is minimal and—in his view—draws out the wearer’s personality.

    “It’s so the wearer is not eclipsed by the clothes,” he said.

Share this Article



  • “Thank you guys it was a pleasure working with you.... You made the whole process easy. Thanks again”
  • "I appreciate your recommendations.  In addition, you are always a pleasure to work with and understand the pains of an over worked meeting plann...
  • "Let me just say again, what a pleasure it is to work with you and ESB. You really make it harder for others to reach the bar."
  • Thanks to you, Jo and the rest of your team.  You are the BEST.  Knowing you are behind a speaker allows us the luxury of concentrating on o...
    Ohio Hospital Association
  • We could not have done it without you.  Thank you for the outstanding suggestions.  The speakers were by far the best we have ever had.
  • "WOW, is all I have to say and thank you!  Our event was a huge success and you never steer me wrong, both David Cottrell and Ryan Estis were exc...
  • "It was a great pleasure to work with you in making this event a success. Your professionalism, attention to detail and response to all my questions a...
    Fellowship of Christian Athletes
  • "This year’s speaker line-up at our Summer Meeting was the best yet. We knocked it out of the park. Thanks for all your help securing such excel...
    North Carolina Hospital Association
  • "I shared with Kaplan [Mobray] that I had never had this type of experience with ANY vendor I have worked with in the past. Your responsiveness to urg...
    Gates Corp.
  • "OMG Richard! As always you make me look like a rock star. Every single speaker we selected hit it out of the park. Thank you again. Can't even say wh...
    Arizona Hospital and Healthcare Assn.
  • "My entire team has enjoyed the experience of working with you and ESB more than words can express. Everything was handled in a professional and timel...
    Cregger Company
  • As always, you deliver excellent service. Thanks!
    Camden National Bank
  • I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers Bureau ha...
  • The Nebraska Hospital Association along with numerous other state hospital associations have enjoyed a long-standing relationship with Executive Speak...
    The Nebraska Hospital Association
  • "I LOVE this list that you sent me! I emailed several different places on Tuesday an...
  • "Thank you so much for all your help in putting this together on such short notice. I will definitely use your services again in the future."
    Applied Materials
  • "As I mentioned before, your engagement model was incredibly easy to work with, and I know we came to you on short notice!  I would highly recomm...
    Capitol One
  • Everything went really well and we really enjoyed having Jack Uldrich as our speaker!  He was entertaining and funny and provided great examples....
    Novo Nordisk
  • "I will be sure that all involved know what a wonderful resource you have been. The universe smiled on me when I discovered Executive Speakers and you...
    Ocala Eye
  • Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year and I have ...
    First Midwest Bank
  • We truly appreciate the excellent support and attention to detail we have received from Executive Speakers Bureau.  They have provided us with so...
  • "Richard, Your ability to put me in front of just the right group again and again, is nothing short of amazing. You work your tail off, you sweat the ...
    Alan Hobson
  • "My mind was very much at ease knowing that Jack Uldrich was so well prepped.  I will definitely use your agency again."  
  • Bridgeworks was awesome!!! Great feedback from all!! Thanks for all of your collaboration and positive we'll use you in the future.  
    Johnson & Johnson
  • "I want to thank you for helping with our Principals Day event. Marshall Goldsmith was excellent. Not only is Marshall the consummate professional, be...
    Burns & McDonnell
  • You ladies really are the BEST!  After this event I am going to be on the hunt for keynote speakers in May.  I really want to work with you ...
  • The event was EASY Cake! and it went over very very well.  Thank you so much for the help and organization, it made my life very easy. 
    Boys & Girls Club
  • Thank you to both of you for everything surrounding Mr. Will as our special guest. I suspect, soon, I will be in touch regarding our next event. 
    Oxford Financial
  • I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not have found ...
    West Virginia Tourism
  • "Let me tell you that the ESB team and Christine's responsiveness, follow up, proactivity, industry knowledge, and overall customer service was phenom...
    Clear Link
  • "You made my job so much easier! You are the only bureau I will use."     
    Sigma Systems
  • "We loved our speakers. Thanks to you and your team for your outstanding service and thank you for your patience!"

    National Association of the Blind
  • "Thanks to you and Jo for all your efforts.  Connie Podesta and Roger Dow were great!"   
    National Apartment Association
  • Thanks to Richard and Jo for all the coordination. Another homerun from Executive Speakers Bureau!  
    Wisconsin Hospital Association
  • "The group that I work with to obtain all of my keynote speakers is Executive Speakers Bureau and I can tell you that I don’t like working with ...
    Indiana Youth Institute
  • "I wanted to share with you feedback of my experience in working with Executive Speakers Bureau.. Very responsive and detail oriented.  When I wa...
  • "We not only went 3 for 3 but I'd say they were all home runs! Thanks for your help on the speakers. It was a key and very positive component of our c...
  • "Everyone loved Bob and he was so nice on site. Thank you for all you did. The process was so easy and we will definitely work with you again next yea...
  • "Your tenacity and persistence in staying in touch with us is a model example of good salesmanship and partnering.  I will be using you as an exa...
    Schneider Electric
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call us to discuss how we can help find the right speaker for your organization.

Get Ideas in 2 Hours or Less

Please fill in information below

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in two hours or less.

Privacy by SafeSubscribeSM