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  • (Podcast) The Importance of Building Customer Trust

    John Rossman, (Podcast) The Importance of Building Customer Trust

    EPISODE OVERVIEW

    John Rossman is the co-creator of the Amazon 3rd Party Marketplace, and is the author of "The Amazon Way". As Jeff Bezos' right hand man during this critical new venture for Amazon, he was responsible for building the Amazon platform many of us sell on today. In this episode, John and Kevin discuss how the marketplace was created and some of the leadership principles used to drive success.

    In the beginning - The creation of the Amazon Marketplace and how it evolved.

    The importance of building trust with your customers and how Amazon achieves it.

    Why Amazon believes owning "control" of the customer experience is so important.

    Amazon's original goals when creating the third party marketplace and how they have been realized.

    Tensions between Amazon retail and the third party marketplace.

    How the marketplace far exceeded expectations and the evolution of third party brand builders.

    What private label sellers can learn from "The Amazon Way"

    • Customer obsession and making difficult decisions in favor of the customer
    • Disagree and commit
    • Creating narratives - no power-point
    • Managing dependencies and delivering results
    • Think big but bet small

    How Amazon is "the best place to fail".

    The future of online selling and Amazon.

    Advice: "Take a long term perspective in building a brand and understanding your customer"

    More about John Rossman http://www.alvarezandmarsal.com/john-rossman

    To listen to the podcast, click here: https://privatelabelpodcast.com/episodes/96 

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