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  • Four Ways to Grow Your Business in February

    Joe Calloway, Four Ways to Grow Your Business in February

    1. Your existing customers should be driving a steady stream of new customers to you. Don’t just “hope” that’s happening. Make it happen.

    “Personal recommendations – positive word of mouth – are the number one driver of  purchase decisions.” - Forbes

    Come up with 3 specific things you want your customers to be saying about you, i.e.

    “They get it right every time.”“They value my time and my business.”“They are a pleasure to do business with.”Then focus on what 3 specific things you need to do every day with every customer that will get them to say those things.

    2. Focus and simplification are force multipliers.How often do you think “We’re making this way more complicated than we need to?” Yes, you are. Most of us are. We overthink our business and get in our own way. We constantly think of more things to do when, in fact, we should be paring down. The most successful businesses aren’t the ones doing the most things. The most successful businesses are the ones doing the most important things. Make it simple. Get everyone focused on the 3 or 4 things that, if you do them with excellence every day, will create and sustain success.

    3. Differentiator: “We just like doing business with them better than with their competition.”Most businesses overlook the #1 competitive differentiator in business: making a positive emotional connection. We live in a “commodity trap marketplace” today. Customers see sameness – they find it hard to see the difference between you and your competition. Of course you want to differentiate with product, service, quality, and consistency. But for many market leading businesses, their tie-breaker is the personal relationship that they establish with every customer. Of course it’s true in the B2B arena, but it’s also true in every other business endeavor, as well. As the late poet Maya Angelou said, “People will forget what you said. People will even forget what you did. But people will never forget how you made them feel.” Become intentional, strategic, and tactical about creating great personal relationships with the people with whom you do business.

    4. Nothing gets more lip service than “constant improvement.”Everyone agrees that to stay competitive, much less win, you have to be better tomorrow than you were today. But what are you actually doing today – right now – to improve your products, your services, your processes, your communication, your relationships, your culture, etc. etc.?  Saying that you don’t have time to improve everyday is a lame excuse. Top performers improve, not as a project, but as part of the way they do every single thing. You have to build improvement into your actions,making the next customer call more effective than the last, your on-time performance better today than yesterday, your relationships more productive, and on and on and on. If I am successful today, it means that I know what used to work. I know what it took to win up until now. But what about tomorrow? Get better. Or get left behind.
    from Joe’s presentation/workshop: The High Performance Mindset – What Top Performers Do (and how they think) To Create And Sustain Success

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