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  • Are In-person Meetings Here to Stay?

    Jeffrey Hayzlett, Are In-person Meetings Here to Stay?

    Smart Meetings features Jeffrey Hayzlett

    Smart Meetings Magazine interviewed Jeffrey for the front cover article of the August publication.TV host & former CMO shares why in-person meetings are here to stay.

    “People have been predicting virtual events and the demise of the meetings industry for years, and all I can say is they’re idiots.” Jeffrey Hayzlett has delivered over 400 keynote speeches in his professional speaking career. He's seen some conferences go digital, but knows nothing beats the face-to-face interaction with like-minded people.

    Jeffrey Hayzlett Takeaways:

    Make your meeting relevant: "A lot of what people in the meetings and conventions business do is help a company take the stage and hit its mark. Meetings can’t be frivolous or without purpose. They have to serve some goal, achieve mutual satisfaction and deliver great value." As leaders in the event industry we have extraordinary leverage to help our clients exceed their goals. 

    Get face time: "Meetings will be even more important in the future. Nothing will replace looking someone in the eye, or the motivation someone gets from being part of a team, or collaborating in a meeting." Hearing a speaker in person is extremely motivating. Shaking a new friend's hand, talking over drinks, these are all important human connections.

    Fight through fear: "Don’t be afraid to take risks. In today’s business climate, we must adapt, change or die. If you're not willing to change what’s not working, you’re in for a rough ride and your prospects for survival are not good. However if you can get past your fear, apathy and failure to take personal responsibility and actually serve your customers…you have a chance." This is true in meetings too! 

    Make emotional connections: "That Hayzlett can motivate a crowd is clear. 'He’s a very smart guy—both in street smarts, which I think is his strength, but also book intelligence, which he has plenty of,” says Chris Brandon, director of external communications and events for Domino’s Pizza, who hired Hayzlett to speak at the company’s annual three-day rally of corporate executives and global franchisees in June. “I saw him speak to another group of 4,000 people in Las Vegas. One of things we look for is, can someone carry a room? We bring in over 5,000 to our event. It didn’t take long for me to realize he’d be the ideal person.” Jeffrey has been chosen by Smart Meetings as the keynote speaker for the Smart Meeting event in Vail, Colorado Oct 8-10.


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