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Publish or Perish?
Have you considered sharing your knowledge and expertise by publishing an industry book? There are many excellent reasons to take this leap besides the threat of perishing. Some of most advantageous benefits of publishing include:
- Differential Status: When you take the time to publish your expertise, you set yourself apart by promoting yourself as the expert in the subject matter. You elevate yourself in the field by having documentation of your experience, thesis, results and or applications.
- Visibility: Publishing a book increases your public awareness by making you a strong presence in the market. It gets you noticed!
- Market Pricing: Having a published book to your credit allows you to raise your speaking fee that is sustainable in today's market. Published speakers make more money than non-published talent. The perceived notion of expertise as a result of having a book published adds to your credibility as an author and you are therefore able to charge a higher honorarium.
- Additional Revenue: A published book is an excellent way to add value to both the client as well as generating additional income for the speaker.
Expert at Speaking – Challenged at Writing?
Many experienced and knowledgeable speakers are not prolific writers and many successful speakers simply do not have the time to devote to writing a book. If you fall into that category but have the expertise to share in a published work, considered hiring a ghost writer to convert your knowledge into written form. Many business books on the market today are authored by speakers, through ghost writers. There are many qualified, professional ghost writers in the industry that are not only talented in transposing your wisdom, positioning you as the expert and getting the ideas into print, they often know publishers and people in the industry that are key to getting the finished work in to a book for which you can be proud. So if you dream of sharing your ideas, thoughts and information with others, a ghostwriter may be the perfect way to realize this goal.